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Dept of WA Membership Theme 2022-2023
TAL – Be The One……Dept WA – We Are The One
The American Legion and the Dept of WA encourages you to Be the One (ALR) to:
• Ask veterans in your life how they are doing.
Like the veterans in your Post, you see in Wal-Mart, COSTCO, or on the street
• Listen when a veteran needs to talk.
Ask about which service? Where stationed?
• Reach out when a veteran is struggling.
Point the veteran to community resources. Dial 988 press 1
• Pledge to Be the One at betheone.org by signing up for email updates.
I have. Will you?
Below are the Dept of WA Membership Goals. We ask that the Area, Dist, and Post develop some goals to help to support the Dept Goal. We tried to make them SMART Goals.
1. Specific:
Precise in nature.
Intuitive to anyone who has a basic knowledge about the project.
Retain and Recruit
2. Measurable:
Predictable about the success of the project.
Take our last standing of 55 and raise it to 20 this year.
It can measure how completed the project is.
There are Natl Goals set up throughout the year and our Bylaws say Dec 31.
3. Agreed upon:
Both the company and the stakeholders agree with the final goal.
We need Dept, Area, Dist, and Post to collaborate as a team.
4. Realistic:
The project should represent an objective on which you are working.
Higher Dept standing amongst our Peer’s next year.
5. Time-based:
Should be time bounded in nature
Monthly reports to monitor our path forward.
Should have a limited time to achieve a certain goal.
Achieve Natl reportable goal of:
· 90% by Dec 31
· 100% by May 1
· 103+% by Jun 30
WAYS TO KEEP YOUR MEMBERS
(Sorry I’m not going to reinvent the wheel when someone else has already said it.)
Compiled by Mark Levin, CAE President, B.A.I., Inc.
1. Have a program, not a campaign. Retention is a year-round priority and needs to be planned. Any post that is, or wants to be, successful at retention must be able to identify the specific steps it takes to increase its retention rate. In addition to having a series of activities that make up a retention program, your post should be able to identify resources that can be allocated to help implement the program.
2. Recognize members who reach milestone membership anniversaries. If members stay in The American Legion for five, ten, twenty or more years, they are probably not among those who are likely to drop out. When members reach one of these membership milestones, it provides two retention opportunities for your post. First, it is another opportunity to recognize a member or group of members for their continuing support. Doing that solidifies their membership even more. Also, by publicly recognizing these membership milestones, you inspire other members to strive to earn the same recognition by maintaining their membership, too.
3. Start a regular column in your newsletter to thank members for their involvement. One organization featured a column in their monthly newsletter that was called "Tip of the Hat." This column's sole purpose was to say "thank you" to those members who had helped the organization in some way since the previous newsletter. The member's name and the specific service they had performed were all mentioned. It became the most popular feature in the newsletter because every month members saw their name or the name of someone they knew.
4. Provide and encourage the use of The American Legion Emblem. There are good reasons for members to want to display the Legion emblem or other Legion artwork. The emblem can be an effective membership and marketing tool.
5. When important issues come up, call some inactive members for their opinions. It's natural for posts to contact their leadership people when an issue of importance arises, such as a legislative crisis, a local election, or the setting of a new standard. These issues and events are also opportunities to involve some of the post's least active members simply by asking their opinion. When the opportunity comes up, have a list of inactive members ready to call, fax or write and ask for their opinion on how the post should react. The fact that the post cared enough to contact them might make the difference at renewal time.
More can be found here, and I will add 5 more each week. Source: https://www.legion.org/membership/retentiontips
We hope that this pointer will help you start your membership drive on the right foot. As always, the Dept Membership Team stand ready to support you.
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