March 2021
"This Conference did not disappoint..., even with the event being virtual you could still feel the excitement and energy from the presenters, moderators and participants.
I would recommend all opticians to attend the Leadership Conference at least once to be able to have the time to self reflect and be inspired by amazing people in our profession"
Cassie Theriaque Massachusetts

"What an Amazing Conference! I can't wait to see everyone in person real soon.!!"
Sandy Brown, Kentucky

"Thank you, I truly loved being involved in the Leadership Conference." David Ellis Michigan

"So glad we get to see every breakout! When a door closes a window opens... Thank you to everyone involved, attendees, speakers and people behind the scenes!"
 Eric Williams, Vermont
Welcome Students/Apprentices To Leadership 2021
The Student/Apprentice Leadership Team had the pleasure and privilege of getting to know some of the future RISING STARS of the profession.
 Friday evening of the Virtual Leadership Experience, the students/apprentices were lead through a series of breakout sessions on Stepping Into Leadership, Succeeding in Leadership and finally, Planning for Leadership.

Expect to see these students/apprentices in leadership positions anytime soon!
The Guild is Gearing UP!


Who IS The Guild? 
And What Can They Do For YOU...?

Join US for a free Informational Forum

Monday, March 15th 8-9 PM EST
Sign UP Here

OAA Partners With Healthy Eyes Advantage
Dr. Justin Manning
Dr. Justin Manning Answers Our Questions About HEA

Solutions. Support. Simplified.
Healthy Eyes Advantage provides group purchasing, alliance, and other services to over 10,000 independent eyecare professionals.

OAA- I understand your discounts are really great. How do I join?

JM - There are 3 ways you can join, Through the website, call and choose option #3 or meet with a field rep.

OAA - Is there a cost to join? How complicated is it?

JM- There is no cost to join. HEA does most of the work to sign you up.

OAA - People LOVE the discounts, but they also LOVE their reps?

JM- You can absolutely stay with your reps!

OAA - What do your members love the most?

JM - Discounts, of course! Among the best in the industry, but also the consolidated statements and the smart data dashboard, that give you so much valuable information about your business.

OAA- Can you speak to your commitment to opticians?

JM -HEA has a long history of supporting opticians, including our nearly 1,000 current optical business members. One of our founding companies, Block Buying Group, was founded by an optician and we have a very successful optician and owner on our National Advisory Board. We believe strongly that eye care is a crucial part of healthcare delivery and fashion. Opticians play a critical role in helping patients see the world, and themselves, in a new light.
We believe that better customer and patient experiences and better business outcomes happen when opticians are advanced in their knowledge, training, and skills.
About Shamir 
Mission
At Shamir, we ReCreate Perfect Vision by offering the most advanced technological lens solution available to the marketplace at any given time,
delivering unparalleled customer service, and providing high quality comprehensive educational programs to the optical industry.

Vision
To be the premium progressive lens designer and vendor in the United States.

More Information About Shamir HERE
Help Wanted - Contact Lens Professional
Valley Contax - Springfield, OR More information at Local Eyesite

MAR

WED.10
Professional Opticians of Florida
More Information Here

MON.15
Opticians Guild of America
Informational Forum - All Welcome
Registration Here

SAT.20-SUN.21
Opticians Association of Ohio
2021 Northeast- Professional Development Event
Twinsburg, Ohio
More information Here

SUN.28
Society of Connecticut Opticians
Virtual Spring CEC's - Annual Meeting
More Information Here

APR

SAT.10-SUN.11
Opticians Association of Washington
Spring Convention-Virtual
More Information Here

TUE.13
Professional Opticians of Florida
More Information Here

SAT.17
Opticians Association of Iowa
Zoom Conference
More Information Here

SUN.25
Opticians Association of Virginia
Spring 2021 Virtual Conference
More Information Here

SUN.25
Society of Connecticut Opticians
Virtual Spring CEC's
More Information Here

MAY

SUN.23
Society of Connecticut Opticians
Virtual Spring CEC's
More Information Here


10 Eye Care Social Media Mistakes to Avoid

Did you know 60% of patients say they trust doctors’ social media posts?

Social media done the right way can increase your online presence, grow your patient base, build your brand community, and generate more revenue. But all your efforts can be wiped out if you continue to make social media marketing mistakes. 

In today’s world, social media is one of the most cost-effective methods of engaging with your eye care patients and staying top of mind. Utilizing social media platforms such as Facebook, Instagram, and Twitter increases your online visibility and allows you to integrate social media into your digital marketing strategy. 

If you are not active on popular social platforms with the intent to increase awareness of your eye care practice, you are missing the opportunity to build meaningful relationships with followers and potential patients. In order to use social media to its full potential, it’s important that you follow some guidelines to secure your success in improving your social media presence. 

Click here to find out if you are making these social media mistakes or download our free social media kit to start posting educational, seasonal, and celebratory eye care content right on your channels.