By: Peter Darling

There’s a basic principle behind every piece of marketing writing that a lot of lawyers forget: you have to give the reader a reason. A lot of lawyers don’t know this, or never understood it in the first place. But someone who does, and from whom lawyers could learn a lot, is, of all people, Warren Buffett. Yes. That Warren Buffett.

In the spirit of the Primerus pillar of Community Service, Primerus members were encouraged to schedule time on December 5th to volunteer in their local cities. Primerus member law firms united around this date, gave back in their local communities and demonstrated that Primerus members are in fact “Good People Who Happen to be Good Lawyers”. Together we will continue to unite to help those less fortunate in our individual communities to work towards a healthy Global Community! Click the video to the right to view a recap of the 2020 Primerus Global Day of Service.