The HM DL
Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
If you'd like more customized and specific media guidance for your business and situation, we're ready to help.
|
|
U.S. Won't Push Olympic Sponsors To Pull Out Of Event |
|
Senator Marco Rubio recently called on major Olympics sponsors to pull their advertising dollars.
The DL: Earlier in December Senator Marco Rubio called on major Olympics sponsors to pull their advertising dollars after Tennis player Peng Shuai disappeared under strange circumstances that some claim to be the Chinese government. The Biden administration is not pressuring companies to pull dollars because they maintain that companies can make their own decisions on their stance on human rights abuses. It’s not the first time that Olympic hosts have been in some sort of crisis before the games, from natural disasters to pandemics to human rights issues there is always something that comes up. This has not stopped advertisers in the past and should not be a deterrent from the overall purpose of bringing the world, and its advertisers, together in a time of peace for the Olympic games.
|
|
Hulu Dominates CTV Ad Spend For Now, But Its Supremacy May Not Last For Long |
|
The news: Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.
The DL: Hulu’s closest competitor was ViacomCBS’ Paramount+ with $822 million, followed by NBCUniversal’s Peacock with $279 million, and Tubi (owned by Fox Corp.) with $250 million.
However, as other media companies attempt to boost appeal to advertisers by making some of their content exclusives, Hulu’s rank may fluctuate over the next few years.
|
|
In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets.
The DL: Get ready to ring in the New Year with these 12 mobile marketing trends that may make an impact in 2022. Some of our favorite trends to be on the lookout for are: shoppable links, visual search, augmented reality shopping, and AR and VR experiences. While these platforms/tactics may not make an impact right away, it is great to stay ahead of the curve and think of new and exciting ways to interact with your audience.
|
|
Instagram Adds New Option To Embed User Profiles On Third-Party WebsItes |
|
Instagram is adding another way to promote your Instagram presence outside the app, with a new option to embed a mini version of your Instagram profile on third-party sites.
The DL: With the ability to embed a mini version of your Instagram profile on third-party sites, this new feature will allow users to connect to your Instagram profile through a website. It could be used to promote your content, or it could be a way to connect with other people. Most embeds would be relative to a specific video or image; however, this opens up a lot of opportunities to better connect with users outside of the Instagram platform. Instagram profile embeds could be a great way to add visual highlights to your website images and ultimately enhance community connection and reach in the app. It might be hard to tell how beneficial this feature will be but this is definitely something to keep on your radar.
|
|
TikTok Tests New 'Re-Post' Option To Boost Distribution Of Clips |
|
This is interesting – TikTok is currently testing a new ‘Repost’ option with some users which enables them to re-share TikTok clips to their followers, with the re-posted clip then displayed in their connections' feeds.
The DL: This just in - TikTok is testing a new 'Repost' option which would allow users to re-share TikTok clips to their followers. This allows users to amplify their clips in both the 'Following' and 'For You' feeds. It is also just another way to boost clips that you enjoy!
While it's interesting to see TikTok release this new feature, other social media platforms are considering the negative impact it may have on the app's engagement as a whole. This option isn't widely available to all users just yet. So, TikTok could theoretically get rid of it before a national/global release. But, only time will tell.
|
|
The Hoffmann Murtaugh Family wishes you a VERY HAPPY HOLIDAY WEEK! We hope you enjoy the holiday's with your loved ones.
Hoffmann Murtaugh will be closed for the holiday season beginning today, December 24th through Sunday, January 2nd. We will be back in the office on Monday, January 3rd.
|
|
If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
|
|
Hoffmann Murtaugh
Pittsburgh, PA 15212 (412)741-8618
|
|
Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
|
|
|
|
|
|
|
