Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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YouTube Says That An Increasing Number Of Viewers Are Watching Videos At Faster Playback Speeds |
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Do you ever watch YouTube videos at faster than normal speed?
The DL: YouTube has started to see an increasing number of viewers that are watching videos with faster playback speeds throughout the day. YouTube has the feature to speed up or slow down videos and more than 85% of the time this feature is used, it is to speed up a video. With the constant flood of material coming from social media, people are getting used to being able to skip ahead, while video content is getting shorter. When creating content, it is important to grab the viewers’ attention right away, keeping in mind how short people’s attention spans have become. Content that is interesting to you may not be engaging to the audience, therefore, you should run the content through others to get their opinion before posting. Overall, it is very important to create content that is engaging to your target audience, while keeping it as short as possible.
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How To Identify And Respond To A Media Crisis |
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Media monitoring helps you understand when you’re in the middle of a storm – and how to get out of it.
The DL: It is not always easy to identify when your company or organization is in a crisis. It can be particularly hard to strategize how to handle a negative social media post or tweet. For example, sometimes when every negative social media post seems urgent and needs to be addressed, responding to each one promptly can create more noise around the incident and draw it out. The flip side is being unprepared or slow to respond can cause you to be reactive and has the potential for the story to spin out of control. So, in these types of situations, how do you move forward?
In this webinar, “How Media Monitoring Can Calm a Crisis”, presenters discuss how to better prepare, identify, and respond to a crisis. Planning is important but making sure your plan isn’t so general that you lock yourself into strict protocols that are inflexible is key.
With having an adaptable plan in mind, one suggestion the presenters offer is looking to the military for a more flexible structure for evaluating and responding to crises with the OODA loop. The OODA loop can help communicators evaluate a situation, respond, and then re-evaluate. Additionally, it is called a "loop" to encourage you to continually go back to observe and better understand how your actions have affected and/or altered the situation.
It stands for:
- Observe: See what’s happening
- Orient: Understand what’s happening
- Decide: Figure out what to do
- Act: Do it
We all know in a crisis; time is of the essence. However, to have a plan that is adaptable to many different situations and encourages you to go through a process from observation to action and back to observation may just be something to consider for your crisis communication toolkit.
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How To Create A Successful TikTok Marketing Strategy For 2022 |
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Considering TikTok marketing for your business or organization?
The DL: TikTok marketing is the practice of using TikTok to promote a brand, product, or service. Some of the benefits include increased brand awareness, building engaged communities, and selling products and services. There are three primary tactics: Influencer marketing, creating organic viral content, and TikTok advertising.
For influencer marketing, it is recommended to work with rising stars or influencers in your niche. It will be far cheaper than working with a macro influencer and you can message a more targeted audience. Creating organic content on TikTok enables you to show more of your brand personality to an audience that increasingly makes purchase decisions based on affinity towards a brand. A day-in-the-life video, and dance challenges, are two endless ways to connect with your audience. Paid advertising is another avenue full of success stories from brands in numerous verticals.
Each business is different, and you should consider your unique qualities of yours to determine if TikTok is the right fit for you. One thing is for sure, with TikTok overtaking Google as the world’s most popular site this platform should be taken seriously as a viable marketing channel.
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Disney+ Subscribers Are Going To Have To Pay More To Avoid Commercials |
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Disney+ subscribers will start seeing ads on the popular streaming service in December. That is, unless they opt to pay more.
The DL: Similar to Hulu, Peacock, and other recent streaming services, Disney+ is doing away with their all-inclusive ad-free platform. Current “basic” subscribers will keep their monthly rates, but at the cost of being served ads, starting Dec. 8th. With over 137 million subscribers at the end of its second quarter, Disney+ ad placements could look promising to advertisers looking to reach cord-cutters and families.
While the future of ad placements on streaming looks bright, the cost to consumers looks grim. In the past year, both Hulu and Disney+ have increased their subscription rates, justified by their increase in inventory and content selection. Disney+ continues to be the more affordable streaming service when pinned up against competitors such as Netflix and HBO. Further details on advertising capabilities have yet to be released, while the HM team continues to monitor and evaluate its new features.
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The Ultimate Social Media Marketing Checklist |
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Still struggling to get your social media marketing strategy on track, and working to promote your business – and ideally, generate leads?
The DL: If you're a brand, small business, or thought leader looking to implement a social media marketing strategy into the mix, you've come to the right place! SEMRush put together a checklist of ESSENTIAL social media marketing elements that can help to guide the thinking and planning process. Here's an overview of the main categories -
- Strategy
- Content
- Distribution
- Community
- Analytics
- Automation
For a deep dive into each category, be sure to check out the full checklist in the link above! And as always, if you would like assistance in creating your own personalized social media marketing strategy, reach out to Hoffmann Murtaugh today!
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Happy Labor Day from the Hoffmann Murtaugh Family! Every year, this Federal holiday is celebrated on the first Monday of September to honor and recognize the labor movement and the contributions and achievements of American workers. |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape, we'd be happy to help. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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