For our first home care event we were able to collect some really exciting presentations. Until March 25, 2021 there may still be some changes, but here you can already get a small excerpt from our programme.

It is estimated that 79% of consumers strongly agree or tend to agree that they will seek out products that are healthier and better for the environment. Using hand sanitizers that kill germs on hands when soap and water are not available is an important step in maintaining good health.  And, the choice of ingredients in hand sanitizers is important for the planet.. Although synthetic rheology modifiers have been traditionally used, cellulose rheology modifiers are becoming more popular as they are derived from natural and renewable ingredients. This presentation will examine the cellulose rheology modifier options available to formulators to create sustainable, efficacious and alluring hydroalcoholic and aqueous hand sanitizers. Foams, sprays and gel formats will be discussed.

by Eric-Jan De Feij, Senior Staff Scientist R&D at Ashland LLC

Potassium sorbate is a preservative with a long history of safe use in food, personal care and pharmaceutical products. With Celanese's Nutrinova® Potassium Sorbate BFX Granules, potassium sorbate is now also available as a preservative for home care formulations. It is suitable for a wide range of detergent formulations, effective against bacteria and fungi, and non-skin sensitizing. Join us to learn more on how to best formulate with this Ecolabel compliant preservative.

by Sylvia Nefkens, Technical Market Specialist Home and Personal Care at Celanese Europe B.V.