September 22, 2022
Role-plays. Performance Indicators.
A Little Humor. All in One.
⭐️ DECA has partnered with BusinessU to create a new Role-Play Prep Series!

🎥 “DECA at the Bell” is an interactive, video-based series. Each video features two hosts who take something going on in the world of business and relate it back to performance indicators.

💼 Think SNL Weekend Update meets case studies and current events in the business world. They're funny, short, and feature a diverse group of hosts who are passionate about engaging with other students who also care about the world of business. You may even see some familiar faces (🥸 #executiveofficers) in some episodes each semester.

🤝 At the end of each episode, the hosts give students a role-play prompt aligned to the performance indicators they can practice in class.

Access all episodes here. Episodes will be released every other week!
Episode 1: Jingles

🎶 This week, Natalie and Jaden dive into what Jingles can tell us about promotional tools and how they can affect a brand’s reputation.

🔴 Like a good neighbor... how many of you finished that jingle in your head?

☝️ Turns out, Jingles can be a successful marketing strategy if created and used correctly. If you don’t believe us, just ask the Snack That Smiles Back... 🐡

➡️ You can click here to find the other DECA at the Bell episodes at this link.
PERFORMANCE INDICATORS
This classroom connection will provide instructional resources to introduce the following performance indicators from the Marketing Career Cluster® Knowledge and Skills Statements:

  • Describe factors used by businesses to position corporate brands.
  • Identify customer touch points.
  • Explain factors that influence customer/client/business buying behavior.
  • Demonstrate connections between company actions and results (e.g., influencing consumer buying behavior, gaining market share, etc.).
Discover more Classroom Connection activities at decadirect.org.

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