MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
January 2022
Dear Friends and Colleagues,
 
Happy new year! 2022 marks MFA’s 20th year in business, and we are off to a very fast start. During the week of CES we covered the formation of AARP’s new AgeTech Collaborative on our podcast and just released another on healthy aging. We produced two sessions for the RESI conference during the JP Morgan week with top investors highlighting their investment priorities and were able to profile several entrepreneurs. We also were privileged to participate in a session with Aging 2.0 London. Rahul Agarwal, Deputy Head of Healthcare at the Department for International Trade in the UK, shared highlights from his report Healthy Ageing: Solutions to a global challenge. Our "virtual travels" took us to Orange County, California to share the new deal between Get Set Up and the Orange County Office on Aging and learn about other developments in the region. Finally, we are excited about the launch of our new B2B podcast, What’s Next Longevity Deal Talk. The first episode will feature The Helper Bees and Trust Ventures.

Our colleagues have been busy as well. Laurie Orlov's new market overview is a must read. We are also excited about Keren Etkin's new book on the intersection of technology and aging, The Age Tech Revolution, which you can find in our Books, News and Reports section below, along with other great resources we have compiled for you.
 
I have my tennis shoes on, as we all are setting goals for healthier living for 2022.

Warmly,
Mary
Table of Contents:
  • Latest Living Longer Better Smarter Podcasts Highlight Innovation and Health
  • MFA to Launch New B2B Podcast
  • Funding News
  • Corporate Updates
  • Events and Opportunities
  • Books, News, and Reports
Latest Living Longer Better Smarter Podcasts Highlight Innovation and Health

The three latest What's Next Living Longer Better Smarter podcasts, co-hosted by Mary Furlong and Fred Fishkin, are a wealth of information on innovative ways to help people live longer, healthier lives.

  • Episode 24: Motivate, Move and Measure - Learn how to get more healthy and fit! Our co-hosts are joined by Jolene Moore, a world class athlete now with Discovery Senior Living; Spiro100's Lori Snow; and the chief medical officer of Withings, Dr. Shikha Anand.
  • Episode 23: New Innovation for the Year at CES - Earlier this month, CES unveiled a profusion of innovations to improve the lives of older adults. This episode focuses on this innovation with leading experts in the field--CTA Foundation Executive Director Steve Ewell and Sasha Spellman, Rick Robinson, and Christina Tamaroglio from the AARP AgeTech Collaborative.
  • Episode 22: Wrapping up Top Techie Gifts for Older Adults - The last episode of 2021 explores some of the top techie gifts for older adults. From smart home and digital health and safety gear to a storytelling box that brings grandparents and grandchildren closer, you’ll learn about the latest gift ideas with guests Laurie Orlov from Aging and Health Technology Watch and Drew Vernon from tonies.
MFA to Launch New B2B Podcast

MFA is excited to launch a new podcast in 2022—What’s Next Longevity Deal Talk. This new podcast will take an in-depth look at the deals happening in the longevity space and how they happened. What’s Next Longevity Deal Talk will be the place for dealmakers to share information about deals as they are happening. Our first episode, available next week, will take a closer look at the deal between The Helper Bees and Trust Ventures that was announced recently.
Funding News

  • Securitas acquired Stanley Black & Decker’s security assets - including its healthcare security business line - for $3.2 billion. 
  • HeyRenee, a personal health assistant that focuses on older adults with chronic conditions, raised $4.4 million in Seed II funding led by Quiet Capital.
  • A company that helps older adults age in place - The Helper Bees - raised $12.8 million in Series B funding led by Trust Ventures.
  • After merging with Dreadnought Capital last year, SaaS Capital raised a new $128 million fund focused on growth debt for SaaS companies. 
  • Apollo Health Ventures closed its second venture fund at $180 million, and will be using it to invest in biotech and healthtech ventures that seek to extend human longevity. 
  • Canadian online platform Willful raised $750,000 in bridge funding with participation by Dragons’ Den star Michele Romanow. 
  • Chapter, which helps people navigate Medicare coverage, raised $42 million in Series B funding led by Addition, adding to the Series A funding it secured in September 2021. 
  • Radar-based health monitoring provider Xandar Kardian raised $10 million in Series A funding led by Phoenix Venture Partners, Portfolia Active Aging & Longevity Fund, and Taronga Ventures. 
  • Digital life and legacy company GoodTrust raised $5 million in seed funding to help people prepare their online accounts for when they pass away. 
  • ianacare, which provides family caregivers with support and resources through its app, raised $12.1 million in Series A funding led by Greycroft. 
  • Remote patient monitoring and chronic condition management platform Cadence raised $100 million in Series B funding led by Coatue Management.
Corporate Updates
AARP Supports Older Workers

Older workers have been among the hardest hit by the pandemic. Nearly 43% of people 55+ are long-term unemployed, 13 points higher than those under 55. AARP provides older workers with the skills and opportunities to adapt to this challenging and shifting job landscape with an abundance of programmatic resources, including:


To learn more about AARP’s efforts in the Work & Jobs space, visit here.
LifeBio Continues to Make Progress

LifeBioALZ development continues in partnership with Brown University researchers. This new experimental app will test the feasibility of tracking the progression of mild cognitive impairment (MCI) or Alzheimer’s Disease with a screening protocol that tracks speech patterns, eye movements, emotional changes, and other factors for detection. Additionally, LifeBio’s new Memory app was highlighted in a Health Tech Insider article.
VitalTech and Bright.md Join Forces

Bright.md, the leading asynchronous telehealth solution transforming the patient-provider experience, and VitalTech, a market leader in virtual care focused on remote patient monitoring (RPM), announced a partnership to improve care management and streamline engagement for patients with chronic conditions.
Lifesmart's Mike Dolder Interviewed on Viewpoint

Lifesmart’s Mike Dolder was interviewed on Viewpoint with Dennis Quaid about how Lifesmart is innovating to make our world better. Watch the excerpt here.
Outpatient App Partners with US Air Force

In December, Outpatient App announced a partnership with the US Air Force and related development of new technology to automate and track medical readiness for active duty personnel. The announcement was featured in hundreds of news outlets across the country, such as Yahoo and Marketwatch. 
Events and Opportunities

  • The deadline to apply for the AARP Living Independently Challenge is January 24. Apply Here.
  • The 2022 Medicare Advantage Congress will be held on January 31 to February 1, 2022. It will provide health plans with information on how to get into the market or increase their current share, as well as how to prepare for a Medicare Advantage boom. 
  • The National Institute on Aging has an array of small business opportunities, including for entrepreneurs, for projects addressing dementia, and others. Learn more. 
  • The 2022 CABHI Summit, March 23-24, will be a two-day virtual event exploring the intersection of longevity, health tech, and business. Pre-register now.
Books, News, and Reports

  • Laurie Orlov released her 2022 Market Overview for Technology in Aging which identifies trends to watch for in the coming year. 
  • Abby Levy from Primetime Partners predicts the direction of the AgeTech market in 2022.
  • Keren Etkin’s book, The AgeTech Revolution, explores the changing experience of aging in the 21st century and how it is influenced by new technologies.
  • In his latest Medium article, Dr. Sanders shares what fixes we need to make in order to have enough long-term care workers. 
  • ADvancing States released a new report on the value of the Medicaid managed long-term services and support programs. 
  • Many home care workers are in poor health themselves, according to a new study.
  • Senior Housing News announced the winners of its annual Architecture & Design Awards.
  • Pope Francis’s book Sharing The Wisdom of Time (which was recently converted into a Netflix series) shares wisdom collected from older adults around the world. 
  • The Stanford Center on Longevity has launched a new podcast called Century Lives, which examines how we need to adjust to meet the needs of people who are living to 100 years. 
  • The 2022 edition of the SVB Healthcare Investments & Exits found that healthtech investment dollars more than doubled in 2021.
  • Learn about Vitality Society, which offers online programming for older adults.
  • Online lifestyle brand Xiaohongshu has received approval for a new trademark for Laohongshu, which it will use to target older adults.
  • Agetech News has launched a new Agetech Startup Directory.
  • A new report out of the UK highlights global solutions for healthy aging.
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