May | 2021
What Has Changed with PCMO and Why Should You Be Aware?
PCMO (Passenger Car Motor Oil) has been through a series of ongoing changes to address challenges with newer engine technologies, driven by regulations to reduce emissions and improve fuel economy.

Original Equipment Manufacturers (OEMs) have been tasked with implementing hardware changes to meet these requirements. A few of these newer technologies include timing chain advancements, gasoline direct injection (GDI), turbocharged GDI engines, start/stop technologies, and variable valve timing. However, with these newer technologies, issues have arisen that have required changes in engine oil formulations.

Click here to learn more about these changes and how we are preparing our lubricants.

Looking for more information on the API or ILSAC? Visit the links below.
The United Lube Chat Podcast
It’s easy to get lost in acronyms and terms in the lubricant oil industry. The United Lubricants Team answers fundamental questions on varying concepts and tools of the industry in United Lube Chat.

If you want to improve your knowledge, or even just give yourself a quick refresher on engine oil, hydraulic fluids, grease, and other lubricating oils, our chats are for you.

Check out the United Lube Chat Podcast on Podbean today!
What Do I Need to Know About Base Oils and Additives?
In our first episode of the United Lube Chat podcast training series, we review the different categories of base oils, how we handle receipt of oil at our facility, and the lifespan of oil. Join us to learn more about base oils and additives!
Let Your Voice Be Heard
What topics would you like to see discussed on the United Lube Chat Podcast in the future?
Diesel Engine Oil
Grease
PCMO
Antifreeze/Coolant
Used Oil Analysis
Product Updates
United Super Premium Fleet
The United Super Premium Fleet product line has been upgraded to "Redefine Fleet". Truck fleets are the powerhouses of trucking operations and downtime can be critical. The improved formulation of United Super Premium Fleet offers better protection to this crucial equipment and can be summed up in three words.

PROTECT
7X better protection against increased viscosity caused by oxidation* and corrosive wear.

IMPROVE
45% improvement of oxidation control versus the API CK-4 specification.*

EXTEND
Extend maintenance intervals with improved low temperature performance and 5X better shear stability.

*Data compiled from the Volvo T-13 test as part of API CK-4

Marketing materials have been created to aid in announcing this improvement. The Redefine Fleet flyer shown above can be ordered by referencing item # 380042. Other materials, like the ones shown below, are available to be used in advertising and marketing campaigns upon request. These pieces will soon be available to order on GMKSalesSupport.com - read more about this platform below!
Print Advertising
Social Graphics
Direct Mailers
Marketing Spotlight
United LubeAdvisor
A long awaited addition to the UnitedLubes.com website is now live! Where you once would have found an "Under Construction" message, you will now find that the United LubeAdvisor tool is active and ready to use. You can access this tool by visiting https://united.lubeadvisor.com/ or clicking the button below. We highly recommend you save the website to your phone or tablet (as a homepage icon) so you can easily access and use the tool, and be sure to "Favorite" the website in your preferred browser.

With the United LubeAdvisor tool you can quickly find the recommended United products for your equipment by entering the make, model, and year. Specification sheets and SDS files for the recommended products are easily accessible from the results page. You also have the ability to print and email the full report for easy organization of your records.

Be one of the first to test out this tool by clicking the button below!
We are happy to introduce GROWMARK Sales Support, the newest sales tool available for United marketers and distributors. This tool can be used to purchase the marketing and training materials detailed below. Some of these sales tools can be easily customized with distributor provided logos and contact information.

If you are interested in a demonstration or would like to sign up for an account on this platform, please send your requests to Sara Rockwell, Molly Dietmeier, or Becky Hornblower.
All United brochures are available on GROWMARK Sales Support including the Full Line, Used Oil Analysis, and the newest Why United Brochure. These brochures are also able to be customized!
The marketing collaterals available for purchase currently include United product sell sheets, flyers, and thank you cards. The list continues to grow as new content is always being added.
The available social media content consists of Facebook and Twitter graphics promoting products, services, and the United brand. There is also a selection of holiday graphics.
United training presentations on lubricants and ag markets are available for download. Because building knowledge and skills is priceless, this training is available at no cost.