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Ridiculous Address
Every country has their own address system. Some are simple and good. Others are annoying. For example, any country that mixes letters and numbers in their postal code sucks. But the worst is the addresses that never end. Found this doozy on Tuesday:
Tower 2, 1st Floor, South Wing
L&T Business Park
Plot no 12/4 , Sector 27 D, Near Sarai Khawaja Metro Station
Delhi Mathura Road, Faridabad -121003, Haryana, India
Come on man. If you list the business park and the tower and the plot, do you really have to say which train station it’s closest to? Sounds like the damn Pony Express.
Half surprised they don’t use geographical features - “forty paces from the medium-sized, dead tree”.
Fail. Success.
One of the better name fails of the past year was Berkeley Lights rebranding as PhenomeX. The name itself is fine, but what’s not fine is the similarity with another name – Phenomenex, which is a subsidiary of Danaher that sells HPLC/GC stuff.
How many inquiries do you think they fielded before putting a disclaimer at the top of their home page informing everyone they are not Phenomenex and going so far as to publish the other company’s email with it??
We must admit, we do not list that subsidiary of Danaher, so we can’t chastise PhenomeX for failing to consult the BPG directory. Buuuuut, Google does exist.
Anyways, news came out Tuesday that Bruker is going to acquire PhenomeX, but don’t start thinking this naming nightmare is going to end just like that. Bruker has many subsidiaries that operate as distinct entities with their own websites.
Trust Them
A company called Willow Biosciences announced they have signed a deal with a publicly traded biopharma company to manufacture some APIs and stuff.
Cool, so which company did they sign an agreement with?
Oh, they're not telling. You wouldn't know them anyways - they operate in a different state. But it's a totally real collaboration.
Also strange is the fact that almost all their employees are in California, yet they haven't even bothered to register as a business in that state. (Shh - Don't tell Gavin!)
Sequel Beginning
Sequel’s spiral tampon was approved for use by the FDA. Its unique shape is said to absorb more evenly.
Sounds good, but over here, when we Google “Sequel spiral” we get a bunch of results for a horror movie in the Saw lineage. Not great for anyone, but a tampon manufacturer? That’s a bit too close to home. Better hurry up and get to work on that SEO strategy.
And can we talk about the press release? It makes sense to talk about leaks, as that is a core principle of what the product is intended to avoid. And if they wanted to address the topic head on and talk about blood itself, hey, hard to argue if that’s their preferred marketing strategy.
But in the first paragraph of the release, did they really have to refer to the tampon market as “a space that has been flooded…”? Gratuitous.
Take Home Test
Running a clinical trial using a mind-altering drug has always been a bit of a process in America. But Canada is more lenient, so that’s where they are mostly done. Even there, you could imagine trials only occur under stringent controls.
But maybe not, because MindBio is sending people home with micro doses of LSD to use in their 'clinical trial'.
Earlier trials have concluded “wellness", "creativity", "happiness", "social connectivity" and "energy" have improved while being less "angry" and less "irritable" has also happened. (MindBio’s quotes, not ours)
Wait, so people got high, and it made them feel great? What a breakthrough. Send them the Nobel prize immediately!
Good luck getting a drug approved when people are taking it home and self-reporting their feelings. Almost sounds like a joke.
Hearts Will Soar
TransMedics, a medical device producer out of Andover, MA just made an acquisition. The target was Summit Aviation, which is a weird name for a biotech company.
Except they aren’t a biotech company - they run charter flights.
First reaction is TransMedics must have bought the bankrupt shell of a public company as a backdoor into the market. But no. Summit was privately held. And not only that, the founder of the aviation company will stay on board as the VP of aviation. So, the plan is to still fly planes.
What in the world is happening here?
Answer: TransMedics is planning to create an aerial transport network for donor organs. Their tech preserves organs and owning the logistics network gives them more control.
Man, talk about two vastly different businesses to try and combine. Good luck, y’all!
Team Roast - Animal Kingdom
Even they would likely admit, lawyers are not the most exciting bunch.
Thus, if you're General Counsel and the company asked for a personal photo to show on the team page when an interested visitor clicks your face, you may feel the urge to bring out your best.
Is doing yoga with an animal the proper choice? Maybe.
But what if you're doing yoga on the animal? That may be crossing the line into braggadocio territory.
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