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U.S. Toy Industry Sales Spiked 11% in Q3, NPD Says
The global supply chain crisis is causing headaches, but it has yet to officially make a financial dent at the cash registers for the U.S. toy industry. According to the latest data from The NPD Group, U.S. toy industry total dollar sales spiked 11% in the third quarter of 2021. The first nine months of the year saw the toy industry total dollar sales increase 17%, or $2.3 billion, from January-September. Read more...
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Moose Toys Fast-tracks Licensing Program for Magic Mixies
Moose Toys is accelerating a global consumer products licensing program and robust entertainment plan for Magic Mixies, which just launched on Oct. 1. In just a month, the interactive toy has become the highest-grossing SKU per week in the company’s history — eclipsing the toymakers’ previous records for Shopkins. The company reported online and in-store sales of 100,000 units for the week of Oct. 17. Read more...
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Toy Association Issues Warning About Counterfeit Toys This Holiday Season
It’s that time of year again, and while ’tis the season to be jolly, ’tis the season to be fighting fakes as well. This month, The Toy Association issued its annual reminder that no matter what you call them — counterfeits, bootlegs, knockoffs, imitations, or fakes — the fugazi are everywhere, and what was once a back alley operation has gone high-tech as fakes are hiding in plain sight on digital marketplaces. Read more…
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Spin Master Greenlights PAW Patrol: The Mighty Movie for 2023
The PAW Patrol is still on a roll. This summer’s PAW Patrol: The Movie was a success for Spin Master and moved the needle back in the right direction for the PAW Patrol brand in the toy department. Now, the company is making plans for a sequel: PAW Patrol: The Mighty Movie. Read more…
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Kid Trax Toys Rolls in as Exclusive Licensee for the Ford Bronco
The Ford Bronco is making a comeback this year, but now, it’s also available in a much smaller size. Kid Trax Toys and the Ford Motor Co. have partnered for a tot-sized version of the 4×4 SUV. This year marks the first time since 1996 that Ford’s vehicle is back on the market, and Kid Trax will serve as the exclusive Ford Bronco toy licensee in 2021. Read more…
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Tonies Launches Tonies Blocks for More Screen-free Audio Experiences
Tonies is a screen-free audio entertainment system featuring a soft, 5-by-5-inch speaker cube called the Toniebox. When kids place compatible figures on top of the magnetic base, the Toniebox will activate songs and stories attached to that figure. Tonies Blocks come in themed sets, and kids can pair the Blocks with their Toniebox to unlock even more stories and learning adventures. Read more…
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Play-Doh Expands Adult Compound Line with ’90s Edition
This Play-Doh is for the adults. While kids can technically play with Hasbro’s new Play-Doh Grown Up Scents ‘90s Edition, the compound is designed for adults to destress with memories of a simpler era. Read more…
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Roll into the Holidays with Jakks Pacific’s RC Rock N’ Rollerskate Dolls
Jakks Pacific is getting into one of the biggest TikTok trends with the RC Rock N’ Rollerskate Dolls, rolling into retailers in time for the holiday shopping season. There are two 10.5-inch, fashion-forward dolls for kids to choose from that perform a variety of tricks with the included, boombox-shaped remote control. Read more…
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LEGO Reimagines Queen Hit to Rebuild the World for the Holidays
The LEGO Group is rockin’ into the holiday season with a festive extension to its “Rebuild the World” brand campaign that features a reimagined version of Queen’s 1979 single, “Don’t Stop Me Now.” LEGO unwrapped the new commercial today in an effort to celebrate the power of magic and imagination for the holidays. Read more…
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Pokémon Center Unwraps Festive Holiday Collection
‘Tis the season for decking the halls … in festive, Pokémon-themed merch! The Pokémon Center revealed the first round of products for its exclusive holiday collection, which includes plush, collectibles, apparel, decor, and more that blend fan-favorite Pokémon with festive themes. Read more...
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Osmo Launches ‘Fantastic Food Truck,’ the Fifth Game in Its Math Wizard Series
Osmo is adding a fifth title to its curriculum-based Math Wizard series of learning toys: Fantastic Food Truck. In this game, kids can learn geometry through cooking with shapes. Players become chefs who customize dishes using the available kitchen appliances. Throughout the stages of the game, various customers appear across Spellbarow Port, each with different preferences and dish requests. Read more...
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Super Impulse Introduces Micro Toy Box Collectibles Range
The new line of micro-collectibles was previewed in February during what would’ve been Toy Fair New York and has officially launched this month at Target. The line includes miniature collectibles that are based on cross-generational, classic toys all officially licensed by Hasbro, Mattel, Spin Master, and more. Wave one includes 50 miniatures — including six rare and two scarce — based on famous brands, including Hot Wheels, Barbie, NERF, Transformers, Rubik’s, and more. Read more...
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From Concept to Shelf in 17 Weeks: Simplay3, Walmart Unleash Monster City Extreme Wheels Track
Amid the ongoing global shipping crisis, one point that keeps being discussed is a move toward making more toys in the U.S. again. In Ohio, rotationally molded plastic toys are big business, and a new collaboration between Walmart and the Simplay3 Co. resulted in a new product hitting shelves in record time. Read more...
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Amazon Launches Pop-up Stores through November
Amazon is giving families an in-person shopping experience this month. Consumers can visit one of the seven Amazon Pop Up stores in cities throughout the U.S, including Chicago, Denver, Glendale, West Hollywood, Houston, Seattle, and Las Vegas.Each location will feature more than a hundred toys from Disney, Hasbro, LEGO, and Osmo, including Amazon exclusives. Visitors will be able to demo the toys before purchase for a try-before-you-buy experience. Read more…
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FAO Schwarz Opens Flagship Toy Store in Milan
The iconic toy store opened its newest flagship this week as part of a partnership deal between owner ThreeSixty Group and Prénatal Retail Group — one of Europe’s largest toy retailers — to launch FAO Schwarz in new countries, including Italy, Spain, France, Portugal, and Benelux. Read more…
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Funko Raises Prices on Select Products
After working to avoid price increases on its base products for more than five years, Funko announced price increases on select products beginning today driven by the increased cost of raw materials paired with the increased shipping costs that all companies in the consumer products space have been dealing with over the past year. Read more...
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Jakks Pacific Q3 Earnings: Sales Slip Slightly Amid Supply Chain Concerns, Strong Growth for the Year
Jakks Pacific reported third quarter earnings that slipped 2% attributable to supply chain challenges. Jakks says that sales grew 11.8% in the first nine months of the year and that toy and consumer products POS sales are up 9% year-to-date as the company eyes full-year growth. Read more…
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Nickelodeon, Darryl ‘DMC’ McDaniels Partner for Consumer Products Program
There’s nothing tricky about this partnership. Nickelodeon and ViacomCBS Consumer Products have partnered with Darryl McDaniels — music producer and founding member of hip hop group Run-DMC — for a cross-category consumer products program. The deal includes apparel, a publishing deal with Random House Children’s Books, and a collaboration with Noggin. Read more…
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New Opportunities Await on the Toy Book’s Job Board!
Hiring? Need to fill an industry-related position? The Toy Book’s Job Board highlights new opportunities in the toy, family entertainment, and licensing industries. Click here to view available positions or click here to submit a job listing!
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