Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Winter Olympics: Peacock To Stream All NBCU Coverage On Premium Tier |
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Those looking to get their Winter Olympics fix on their own timetable should be happy to know that for just shy of $5, the Peacock streaming service’s premium tier will be making available all of NBCUniversal’s coverage of the XXIV Olympic Winter Games from Beijing, China.
The DL: It seems unbelievable that there’s another Olympics around the corner, but the 2022 Winter Olympics are on their way, and no one is more excited about that coverage than NBC and their newest streaming source – Peacock. February will bring unique Olympics connect to the platform that won’t be available to other streamers, and that will allow advertisers to target their video ads to a streaming audience. For any questions on how to target streamers, Peacock, or the Olympic audience as a whole, please reach out to Hoffmann Murtaugh today!
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Video Streamers Spike Q4 Ad, Promo Spend, Impressions Up 12% Vs. Q3 |
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Video streaming services boosted advertising spend and promotional messaging, resulting in 12% more impressions gained in the final three months of 2021.
The DL: Video streaming services such as Disney+, ESPN+, and Peacock experienced a 12% growth in advertising impressions in 4Q’2021 compared to the previous quarters. In total, an estimated 52.7 billion impressions were served through $655.8 million in paid advertising. Although there are several streaming services and programs out there, the majority of the 4Q growth came from sporting events through advertising placed on NFL, college football, and MLB programming. However, streaming services and programs across the board are projected to continue to grow in 2022 as more and more consumers cut the cord. Reach out to Hoffmann Murtaugh to learn how we can help your brand reach your target audience across these streaming platforms and more.
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Instagram's Chief Outlines The Key Areas Of Focus For The App In 2022 |
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Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can expect even more of the same in 2022.
The DL: In 2021, we not only saw changes in the Instagram platform, but got glimpses into what improvements we could look forward to in 2022. And as TikTok grows, it continues to be a big competitor for Instagram vying for the younger audience. Additionally, we saw the platform mimic a lot of what TikTok has to offer in hopes to stay competitive. So, it is no surprise when Instagram announced that their two key themes to focus on in 2022 are Video and Control. Instagram is far from a failed or outdated platform, but only time will tell if becoming more like TikTok helps with growth and staying relevant to the younger audience.
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Here’s How Meta Is Changing Facebook Ads Targeting For 2022 |
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Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022.
The DL: Starting on January 19, Facebook will remove targeting options in four main categories along with a few niche segments that are rarely used -
- Health causes (e.g. breast cancer awareness)
- Sexual orientation (e.g. LGBTQ)
- Religious practices and groups (e.g. Catholic Church)
- Political beliefs, social issues, causes, organizations, or figures (e.g. political party or political candidate)
Meta’s update on the upcoming changes mentions that campaigns can keep delivering to impacted audience targets into late March 2022.
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New Report Finds Social Media Video Now Sees As Much Consumption Time As Traditional TV |
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US consumers now spend almost as much time streaming videos on social platforms as they do watching traditional TV.
The DL: Breaking News: Online video streaming on social platforms has skyrocketed in the past year, working its way up to traditional TV hours among US consumers.
According to Variety, user-created content on social platforms now accounts for 39% of the weekly media hours consumed by Americans, versus 61% for traditional media. It's no surprise that younger users are the cause of the user-created content spike. These consumers are far more aligned with individual creators that they subscribe to.
This is extremely important to note for brands planning their marketing efforts at the start of this new year. Essentially, brands need to make sure they're aware of the latest consumption trends, which continue to change as the days go on. If your brand needs help navigating the media landscape in 2022, Hoffmann Murtaugh is here to help!
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We are extremely proud to announce that Hoffmann Murtaugh has been selected as one of Pittsburgh’s Business Times “Best Places to Work in 2021” alongside two of our incredible clients, Rosedale Technical College and Eat’n Park Hospitality Group! While the official rankings by category will be announced next week, we are truly thrilled to have been a part of the list. |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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