Tacos, Cupcakes, Sushi & Donuts!

Digital Catalogs

Atlanta Showroom

Building 2 #780/788

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The Joys of Food

Cupcakes, Tacos, Donuts, and Sushi

Ice Cream Van

Candylab Toys

$10.00 (3)

Taco Van

Candylab Toys

$10.00 (3)

Cupcake Truck

Green Toys

$10.50 (6)

VR Masterchef Junior

Abacus

$35.00 (3)

Happy Birthday Party Cake

Brybelly

$12.50 (3)

Scrumptious Cupcakes

Brybelly

$7.50 (3)

Baker's Dozen Donuts

Brybelly

$12.50 (3)

TriceraTaco Taco Holder

Funwares

$10.00 (6)

Sushi

HABA

$10.00 (1)

Vegetable Basket

HABA

$12.50 (1)

4 Wooden Eggs

HABA

$7.50 (1)

Pizza Shop

Klein

$19.55 (4)

Pizza Party

University Games

$5.50 (6)

Perfect Pizza Play Set

Hape

$11.00 (4)

Cooking Essentials

Hape

$13.50 (4)

Garden Vegetables

Hape

$11.00 (4)

Fast Food Set

Hape

$13.50 (4)

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Toddler Fruit Basket

Hape

$10.00 (4)

Cupcakes

Hape

$7.50 (4)

Supermarket

EDC/Usborne

$3.50 (1)

100 Things to Know About Food EDC/Usborne

$6.50 (1)

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Secrets of the Vegetable Garden

EDC/Usborne

$6.50 (1)

What Happens When You Eat? EDC/Usborne

$7.50 (1)

Chef Academy

EDC/Usborne

$6.50 (1)

Let's Party 36pc Puzzle

Crocodile Creek

$13.50 (4)

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Donuts Jigsaw Puzzle

Peter Pauper

$7.99 (2)

Increase Sales and Earn a

Greater Profit?

Keystone pricing has been the standard in the industry for decades. It's an easy way for your staff members to do the pricing themselves, and traditionally it has allowed for a healthy margin.

That has changed. Manufacturers in the past primarily used pricing structures that made it easy to double the wholesale price. (A $5.00 items would retail for $9.99, a $10.00 item would retail for $19.99)

What we are seeing now are items that cost, for example, $10.50 and $15.50, which make it hard to keystone.

We are also seeing astronomical freight charges (on orders that are not free freight), making it difficult to achieve adequate profit margins.

What's the solution? I've always been a big proponent of variable margins.

I'll give you an example. You buy a bag of Van Gogh Marbles. You get a 100 and they cost 18¢ each. You can charge 50¢ for this item. Why? In general, folks will not know what the going rate is for a Van Gogh Marble, and 50¢ still seems like an inexpensive price.

On the other side, you have fallen in love with a wooden Nativity Set. The cost is $58.00. You decide that $116.00 is too high, but you know that you could sell 12 at $99.00. It's a shorter margin, but you sold so many more at the $99.00 price, that your overall dollars are higher.

Conversely, higher priced items, you may need to take a shorter margin.

By having your prices focused on value (and not just formula), you have the potential to both sell more, and to make a greater profit.