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The Play Date Comes to New York City on March 8, 2023
The Play Date is a one-of-a-kind opportunity for toy companies to showcase their 2023 lineups and offer sneak peeks to the press, brought to you by the Toy Book, the Toy Insider, and The Toy Association. Read more…
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The Toy Book Celebrates the Toy of the Year (TOTY) Awards!
You could call it déjà vu, but it’s really happening: The Toy Foundation’s 2022 Toy of the Year (TOTY) Awards are back for a second round this year! As always, the Toy Book is getting in on the fun by honoring all of the nominees with a special TOTYs issue that features every toy and license that is up for an award. Read more…
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U.S. Toy Industry Sales Grow 2% as Unit Sales Decline
Toy sales in the U.S. continue to rise in dollar amount, but unit sales tell a contradictory tale. In the first half of 2022, total industry dollar sales experienced 2% growth to $11.4 billion, according to The NPD Group. The new data arrives as the toy industry continues to run up against skewed pandemic-era numbers while simultaneously facing inflation and other challenges. Read more…
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MGA Entertainment Strikes Deal with Daewon Media for ‘Armored Saurus’ Series, Toy Line
The company behind L.O.L. Surprise! and Little Tikes inked a licensing and content deal with Daewon Media under which it will develop, produce, and distribute a new video series based on Daewon’s Armored Saurus. MGA also holds toy and merchandising rights for the series. Read more…
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Funko Unveils First Snaps! Collection Inspired by the Five Nights at Freddy’s Franchise
The Five Nights at Freddy’s video game franchise has inspired action figures, plush toys, and even Pop! Vinyl figures. Now, Funko is introducing its first Snaps! collection featuring animatronic characters and playsets that will launch alongside the company’s second-ever TV commercial. Read more…
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Disguise Releases ‘Stranger Things’ Costumes Inspired by Latest Season of the Show
This Halloween is going to be a stranger one. Disguise, the costume division of Jakks Pacific, is releasing a complete line of costumes and Funko Pop! masks inspired by the latest season of Netflix’s Stranger Things. Read more…
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Snoopy and Woodstock Get the Squishmallows Treatment
Charlie Brown often finds himself wondering, “Why can’t I have a normal, ordinary dog like everyone else?” Well, if Snoopy was so ordinary, he wouldn’t be getting his own Squishmallows plush from Jazwares. Read more…
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The Pokémon Co. International Pledges $25 Million to Support Children in Need
The company responsible for managing the Pokémon brand outside of Asia is donating a minimum of $25 million over the next five years. The donations will be given to a predetermined group of organizations that help to create equitable communities, support children, or both. Read more…
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An Official USPS Board Game Is Out for Delivery
Big Potato Games may be British, but the indie game maker has partnered with an iconic American institution for its latest tabletop offering: a game inspired by the United States Postal Service. Read more…
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ZAG Launches Miraculous Ladybug Happy Meal Program at McDonald’s Locations Across Europe
A Miraculous Happy Meal program will be featured at McDonald’s locations throughout 40 European countries. The program will feature a line of sustainable premiums using materials only from recycled, renewable, or certified sources. Read more…
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Toy Industry Reacts to 2022 TOTY Nominations
This week’s nominations have prompted a flurry of chatter as executives, designers, and other team members from a variety of toy and game companies are reacting to the highly competitive field that’s filled with some usual suspects, some up-and-comers, and a few surprises. Read more…
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eBay Partners with Funko to Release First Collection of Exclusive Products
Following an investment in Funko earlier this year, eBay introduced its first bespoke series of exclusive collectibles that will be sold direct-to-consumer through its online marketplace beginning later this year. Read more…
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The World’s Largest LEGO Store Opens in the UK
On the inaugural World Play Day, The LEGO Group opened the doors to its remodeled and expanded LEGO Store in London’s Leicester Square. The store now packs products into a nearly 9,000 square-foot space that includes hands-on experiences that are unique to the store. Read more…
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Hasbro’s eOne Chief Makes Plans to Step Down
Darren Throop intends to step down from his role as president and CEO of Hasbro‘s eOne division when his contract expires at the end of the year. He has been at eOne for more than two decades. Read more…
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U.S. Toy Welcomes Toy Industry Veteran Edde Martinez
Martinez assumes the role of director of specialty sales after 16 years at Toysmith and four years at Sunshine Sales. He will focus on expanding U.S. Toy’s distribution across broad and diversified specialty retailers. Read more…
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Matt Keighran to Lead IMC Toys’ Australian Subsidiary
Keighran joins the company from MGA Entertainment where he served as commercial strategy and marketing director. He previously held roles at Target Australia, Headstart International, and Hunter Products. Read more…
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