In the incredibly competitive insurance industry, providing exceptional customer service is the key element to standing out. Transamerica puts its customers at the forefront of its decision-making process to improve communications processes, offering relevant service and providing them with a single view of the products they use.
As a key component of this transformation, Transamerica’s Vanessa Gonzalez, Senior Director of Data and Analytics, turned to the cloud and data mastering to clean and curate millions of customer records.
The result: Transamerica ensures good data maximizes their cloud investment.