As you know, True Wealth Ventures focuses on women-led companies improving human and environmental health. The investment thesis is that women-led companies perform better financially, as reported in many studies, yet are an untapped market with less than 3% of venture dollars going to women-led start-ups and approximately 12% to those with a single woman on the leadership team. With women making 85% of consumer purchase decisions and 80% of healthcare decisions, we believe there’s an additional advantage for companies with women on the management team in designing products for, selling to and servicing these women customers.
We are pleased to share that the strategy looks to be working. All ten of our Fund I investments to-date are active and in-revenue and have found the right strategies to navigate, and even leverage, the unexpected scenarios that 2020 threw at all of us. The investments represent a good blend of companies improving human and/or environmental health (represented below by the cross & the leaf, respectively).
We've now made ten of a planned twelve investments out of Fund I and are looking to wrap things up shortly with two final investments in the first half of 2021.