Hot Wheels Skate Sponsors Tony Hawk’s Vert Alert and X Games



Hot Wheels Skate is sponsoring Tony Hawk’s Vert Alert: Road to X Games later this week in Salt Lake City, Utah and X Games California 2023 next month in Ventura. Read more…

LEGO Partners With Gameloft to Launch Virtual Gaming Experience for Kids



The LEGO Group is teaming up with Gameloft to bring an online LEGO gaming experience to kids. Heartlake Friendship Zone is a free interactive experience where kids can customize their own avatar and explore the world of LEGO Friends. Read more…

Hasbro Sponsors 2023 Special Olympics World Games 



Hasbro has announced its support for the 2023 Special Olympics World Games, which is currently being held in Berlin until June 25. The company will sponsor the Athlete Lounges and provide its toys and games, including Monopoly, Clue, and Play-Doh for the “Hasbro Games Corner.” Read more…

Disguise to Produce ‘Transformers: Rise of the Beasts’ Costumes



Disguise, the costume division of JAKKS Pacific, has secured global rights to design, market, manufacture, and distribute costumes and other products inspired by Hasbro’s Transformers: Rise of the Beasts. Read more…

TOTY Awards to Feature Performance by Grammy-Winning Artist Wyclef Jean



The celebration will name the top toys, people, and campaigns in the industry, pay tribute to industry icons, and feature a one-of-a-kind auction. At this year’s event, there will be an exclusive performance by three-time Grammy Award winner and “Hips Don’t Lie” songwriter Wyclef Jean. Read more…

Scholastic Expands Licensing Opportunities for ‘Eva the Owlet,’ ‘Stillwater,’ and ‘Clifford’



Scholastic Entertainment is launching new licensing programs attached to Apple TV+ streaming series Eva the Owlet and Stillwater. The company has also welcomed new licensees to its Clifford the Big Red Dog portfolio. Read more…

Visitor Registration Opens for Brand Licensing Europe 2023



Earlier this week, visitor registration opened for Brand Licensing Europe in London. The event, which will take place Oct. 4-6, brings together retailers, licensees, and manufacturers to network and spot trends. Read more…

Celebrate The Avengers’ Birthday With Your Favorite Sports Teams



The celebrations for the 60th anniversary of the first Avengers team-up are continuing! Between new comics, merch, and the premiere of Rogers: The Musical at Disneyland, there’s plenty of excitement for Marvel Comics fans. Marvel’s latest celebration is bringing the Avengers to NFL, MLB, MLS, WNBA, and MiLB teams across the country. Read more at The Pop Insider…

Spielwarenmesse eG World of Toys Program Has Successful Tokyo Toy Show Debut



Spielwarenmesse eG, best known for the Spielwarenmesse trade show in Nuremberg, Germany, had its first showing at the Tokyo Toy Show this past June 8-11. The company presented the World of Toys Pavilion, with 30 exhibitors from eight different countries coming together to network and introduce their products to the market. Read more…

Kids for Culture Inspires Kids to Become Tomorrow’s Global Citizens



Say bonjour, hola, nǐ hǎo, and hello to Kids for Culture, the company with a focus on developing global thinking in kids. Kids for Culture, a Black woman-owned brand, offers a collection of products that include language-boosting literature like Little Lingo: A Language Book For Kids. Read more at The Toy Insider…

Licensing International Unveils Key Findings in Global Licensing Industry Study



Licensing International has released an executive summary of its 8th annual Global Licensing Industry Study. The study, sponsored by Amazon and conducted by third-party research firm Brandar Consulting, shows the continued global sales growth of licensed merchandise across categories spanning retail, entertainment, sports, and more. Read more…

ZURU's New Mystery Toys Are Full of Surprises



ZURU is continuing the trend of innovative surprise toys with two new collections for kids to find in stores: Smashers Dino Island T-Rex Battles and Snackles. Read more…

The Lumistella Company Brings the Magic of Christmas to Families Year Round



Nearly two decades ago, Carol Aebersold and her twin daughters, Chanda Bell and Christa Pitts, shared their cherished Christmas family tradition with the world. Today, The Elf on the Shelf is synonymous with Christmas, and Santa’s Scout Elf is almost as iconic as the jolly mystery man himself. Read more…

Property Profile: Teenage Mutant Ninja Turtles — Mayhem in the Toy Aisle



Evolution has been at the heart of the Teenage Mutant Ninja Turtles franchise since its debut in 1984. Perhaps “mutation” is a more appropriate word to describe how the brand, rooted in the tale of four anthropomorphic turtle brothers, cycles through reinvention every few years to welcome a new generation into the battle against Shredder and his evil Foot Clan. Read more…

Talkin’ Toys: ADK Emotions NY Inc. Celebrates 25 Years of BEYBLADE



BEYBLADE has been spinning its way into the pop-culture lexicon for more than two decades with battling top toys and arenas and animated content. Fans have latched onto the brand in a big way — and now ADK Emotions NY Inc. is ready to celebrate BEYBLADE’s 25th anniversary with new products and content. Read more…

Property Profile: Paint the Town Bluey



Four years ago, a family of Blue Heelers made the leap from Australia to the U.S. when BBC Studios helped Bluey launch on Disney platforms. Bluey proved to be just as successful with American audiences as it was Down Under as viewers fell in love with an animated puppy named Bluey; her younger sister Bingo; and their parents, Bandit and Chilli. Read more…

Christine McCarthy Steps Down as Disney’s CFO, Kevin Lansberry Named Interim CFO



Christine McCarthy is stepping down from her role as Senior Executive Vice President and Chief Financial Officer at The Walt Disney Co. Disney veteran Kevin Lansberry, Executive Vice President and Chief Financial Officer of Disney Parks, Experiences and Products, will serve as the company’s Interim CFO, Read more…

Round 2 Welcomes Richard Barry as CEO, Matthew Lynn as CFO



Round 2, a Praesidian Capital company known for its model kits and die-cast car collectibles, is welcoming two new hires to the team. Richard Barry will be serving as Chief Executive Officer and Matthew Lynn is joining as Chief Financial Officer. Read more…