If you are planning on attending either the 2021 Winter Specialty Market in Aurora, Colorado, from January 12-24, or the 2021 Spring Semi-Annual Market in Fort Worth, Texas, from February 5-8, registration for both of those Markets are open on the NBS website. Members may click here to login and Vendors may click here to login to get registered for these Markets!

Two weeks ago, we sent out a Q&A guide regarding our 2021 Spring Semi-Annual Market highlighting the reasons why we are able to safely host our Market in February. If you missed it, click here to read our complete Q&A guide.

We are excited to welcome Country Folks Superstore (DBA Freedom Mill) to the Nation's Best Sports Family! Freedom Mill is a full line sporting goods retailer that carries firearms, ammunition, hunting and shooting accessories, and hunting apparel and footwear, located in Cumming, Georgia. We are excited that they have chosen to be part of the NBS Family and too learn more about our new Member, click here.

We are excited to welcome Shoot Center to the Nation's Best Sports Family! Shoot Center is a shooting sports specialty retailer with a 15-lane indoor range located in Cape Coral, Florida. They offer a variety of range memberships, classes and training, and more. They carry an assortment of firearms, ammunition, optics, knives, shooting accessories, and more. We are excited they have chosen to be part of the NBS family and to learn more about our new Member, click here.

On September 30, 2020, Omaha Gun Club and Frontier Justice (an NBS Member) entered into a partnership, merging the two retailers, and expanding the Frontier Justice footprint to a third state in the Midwest. Congratulations to Frontier Justice and we are excited to see our Members expanding and continuing to grow! | For More...

ATA 2021 Online will take place virtually from January 11-15, 2021. The online Show takes place a week later than the original show dates. Cultivating quality business interactions is more critical than ever, which is why they're dedicated to hosting an online event that offers commerce, innovation and opportunities to connect. | For More...

Surf Expo announced its upcoming January 6-8, 2021, show will take place in the West Concourse of the Orange County Convention Center, a shift from the North/South Hall where the show has been held previously. | For More...

NSSF recently announced that the 2021 SHOT Show has been cancelled. While there has been a concerted effort to expand the allowable levels for large gatherings by the county and state, with positivity rates peaking during our key planning period NSSF made the difficult decision to cancel the 2021 show. | For More...

If the summer is any indication of demand for outdoor recreation, ski areas will be very busy this upcoming season. That’s the general consensus of ski area executives who participated in a recent Zoom media briefing hosted by the North American Snowsports Journalists Association (NASJA). | For More...

SIG SAUER announced the donation of $500,000 to the National Shooting Sports Foundation to support the important work the NSSF is doing on behalf of the entire shooting, hunting, and outdoor industry. During the onset of the COVID-19 pandemic, the NSSF was instrumental in defending the industry and insuring retailers and manufacturers alike were declared essential to personal safety and the defense of America and kept our respective businesses open. | For More...

Lifestyle changes and consumer behavior shifts in 2020 due to COVID-19 drove year-over-year sales declines for the U.S footwear industry, but trends are expected to stabilize and recover through 2021, according to NPD’s Future of Footwear Report. | For More...

According to Deloitte’s annual holiday retail forecast, holiday retail sales are likely to increase between 1–1.5 percent compared to last year. The increase in e-commerce sales experienced during the COVID-19 pandemic is also expected to continue as the forecast calls for sales to increase by 25–35 percent year over year, much larger than the 14.7 percent increase in e-commerce sales experienced during the 2019 holiday season. | For More...

With firearm sales continuing to surge across the country, NSSF President and CEO Joe Bartozzi welcomes millions of first-time gun buyers to the community of firearm owners in a new video and offers tips on how to safely enjoy the shooting sports. | For More...

Before the COVID-19 pandemic, the number of hunters across the country were continually declining each year. Gaming and social media has a way of keeping many folks anchored inside these days, and it seems more and more people lean towards the convenience of buying their food already prepared and sealed in plastic. | For More...

Joey Gonzalez is the CEO of Barry’s, which specializes in high intensity interval training and has nearly 70 studios across the U.S. and abroad. He is also an instructor. "COVID has been a humbling experience. The first thing we did was launch free Instagram workouts, which kept our community engaged." | For More...

“Research shows that 20% of the population finds it hard to be punctual. Time seems to work differently for us. We bend time; sometimes it stretches and sometimes it shrinks.” | For More...

The Fall 2020 edition of the quarterly NBS Outdoor Magazine is now available! Click here or click the magazine cover to view the digital version. For information on how you can become part of the NBS Outdoor Magazine, contact Steve Baker with Required Team Gear via email at steveb@requiredteamgear.com.  

In case you are not aware, NBS provides a stipend to those who refer and actively assist in our recruiting effort. For more information, or to discuss possible leads, contact Julie Cerza via phone at 817-605-2212 or via email at jcerza@nbs.com.