|
|
Submit Your Toys and Games Now for the Toy Book’s 2021 Specialty Toy Issue!
The Toy Book’s 2021 Specialty Toy issue is coming soon, and we want your products to be featured! This free editorial opportunity is open for all manufacturers making toys and games designed to be sold through specialty retailers or independent toy stores! In addition to our regular print and digital distribution, ASTRA will also distribute copies of the August issue at its Marketplace & Academy, taking place from Aug. 5-8, ensuring your new products end up in the hands of retail toy buyers attending the show. The deadline to submit is June 9. Please note: Due to the amount of submissions we receive and limited space, submitting a product does not guarantee inclusion. Read more…
|
|
|
|
|
Exclusive: Funko, Disguise Ink Multi-year Licensing Deal for Pop! Masks Collection
Disguise Inc. — the costume division of Jakks Pacific — inked a multi-year licensing deal with Funko to design, market, manufacture, and distribute an all-new product expression called Pop! Masks. The oversized masks feature the Pop! brand’s aesthetic and are designed to be wearable and displayable. In the interest of collectibility, each style will be produced in limited runs. Read more…
|
|
|
|
|
Jazwares Unleashes AEW Wrestling Action Figure and Plush Collections
Jazwares dropped the curtain on its new line of AEW Wrestling Buddies plush, a throwback form factor inspired by the classic Wrestling Buddies of the ’80s and ’90s. Additionally, the company revealed a host of new action figures to be released across multiple waves in the months ahead. Read more…
|
|
|
|
|
Mattel Stomps Into Jurassic World with New Camp Cretaceous Dinosaurs
Mattel and Universal Brand Development are bringing back the aquatic Mosasaurus from the 2015 film Jurassic World alongside a Slash N’ Battle Scorpios Rex that will make their prehistoric debut at Target this month. Read more…
|
|
|
|
|
LEGO Schedules Its Own Online Fan Experience: LEGO Con 2021
The 90-minute, livestreamed presentation will be free to watch and will feature a wide variety of content, including a close look at the LEGO House in Denmark, challenges, opportunities to engage with LEGO designers, and — of course — new product reveals. LEGO promises updates from popular product lines including LEGO City, LEGO Harry Potter, LEGO Ideas, LEGO Minecraft, LEGO Ninjago, LEGO Star Wars, and LEGO Super Mario. Read more…
|
|
|
|
|
Nintendo and PlayVS Are Teaming up to Fulfill Every High School Gamer’s Dream
PlayVS — the only platform that allows esports to qualify as a high school varsity sport in the U.S. and Canada — is partnering with Nintendo to add three new games to its program. Under the deal, high schools can add Splatoon 2, Super Smash Bros. Ultimate, and Mario Kart 8 Deluxe to their varsity gaming lineup. Read more…
|
|
|
|
|
Jay@Play Launches Vibe Girls Doll Collection
The colorful fashion doll collection hopes to empower kids to share good vibes with their friends, family, and community. There are six dolls for kids to collect, and each 8-inch, articulated doll has its own “vibe” for kids to aspire or relate to: Emma (kindness), Allison (animal), Mia (ocean), Sophia (happy), Luna (art), and Jamie (nature). Read more…
|
|
|
|
|
Sky Castle Toys Launches Content Creation Craft Kit LetsGlow Studio
It’s time for kids to glow up their videos. This July, Sky Castle Toys will introduce the LetsGlow Studio, a content-creation craft kit designed for users to light up any social content they create — from photos to TikTok, YouTube, and Instagram videos. Read more…
|
|
|
|
|
Winning Moves Games USA Looks to Expand Its Product Portfolio
Winning Moves Games USA — which maintains partnerships with companies including Hasbro, Rubik’s, and others — is specifically seeking games, puzzles, toys, or toy lines that could join its roster. Under a licensing deal, Winning Moves Games USA could take over the production, inventory, forecasting, warehousing, and sales, or create new products. Read more…
|
|
|
|
|
Never Wrong Toys Appointed Master Toy Licensee for Genius Brands’ Rainbow Rangers
Under the new agreement, Genius Brands and Never Wrong Toys will develop a full range of preschool toys based on the animated series, including dolls, action figures, vehicles, playsets, plush, electronic and interactive toys, roleplay items, and more. Read more...
|
|
|
|
|
Radio Flyer’s New Adult E-Bike Line Flyer Is Breaking the Cycle
Radio Flyer is shifting gears. The 104-year old maker of the iconic Little Red Wagon unveiled its first ever product line just for adults, aptly named Flyer. Flyer joins the eco-friendly market as a new line of e-bikes and e-scooters that makes it easy to combine sustainability and micro-mobility at an affordable price. Read more…
|
|
|
|
|
Dr. Seuss Enterprises Celebrates Grads with Oh, The Places You’ll Go!
It’s graduation season and Dr. Seuss Enterprises is celebrating the accomplishments of new grads everywhere with a new collection of licensed products inspired by Oh, The Places You’ll Go! Partnerships have been forged with Build-A-Bear Workshop, Random House Children’s Books, Hallmark, Amazon, and more for colorful new products. Read more…
|
|
|
|
|
PlayMonster Deals a Full House for Five Crowns’ 25th Anniversary
PlayMonster’s Five Crowns, the five-suited rummy card game everyone and their grandmother loves to play, is commemorating its 25th anniversary this June with a special anniversary edition. Decked out in a new limited edition box, the Fives Crowns 25th Anniversary Edition features 116 cards, a custom scorepad, and a rulebook for 1-7 players, ages 8 and up. Read more…
|
|
|
|
|
Amazon Prime Day Returns to Summer Promising Deals on Toys, Games, and Entertainment
Following a pandemic-fueled detour into fall last year, Amazon Prime Day is back on track in its usual summer kick-off slot. The e-commerce giant revealed plans to host Prime Day 2021 on June 21 & 22 with exclusive deals spread across most departments and a spotlight on toys and games from top companies and brands. Read more…
|
|
|
|
|
Exploring Augmented Reality with Wikitude’s Paula Monteiro on the ‘Power Kid Podcast’
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Paula Monteiro, head of marketing for Wikitude. Listen here...
|
|
|
|
|
Gel Blaster Goes Gold with Floyd Mayweather x Gel Blaster Surge Collaboration
The blaster aisle is getting a powerful upgrade. Gel Blaster LLC — the company behind the popular backyard blasters that fire eco-friendly, water-based “Gellets” — teamed up with boxing legend Floyd Mayweather and his TMT (The Money Team) lifestyle brand for a limited edition release. Read more…
|
|
|
|
|
Jerry Leigh Hits the Gridiron for NFL Costumes, Roleplay Products
Jerry Leigh of California inked a deal with NFL Properties and the NFL Players Association to create and market NFL-inspired costumes and roleplay products for kids, adults, and pets. Under the new agreement brokered by Mix Licensing Group, Jerry Leigh will develop products across multiple categories. Read more…
|
|
|
|
|
Talkin’ Toys: Fat Brain Toys Adds Depth to the Fidget Craze
The Toy Book catches up with Fat Brain Toys’ President and Co-Founder Mark Carson to discuss how Squigz and Dimpl go beyond any fleeting social media trend as the popularity of fidget toys is at an all-time high. Read more…
|
|
|
|
|
Get By with a Little Help from Your Fans
The Toy Book’s Madeleine Buckley explores how fan interest and crowdfunding are propelling new toymakers and empowering established brands to take risks on new products or relaunches that may not have been possible just a few years ago. Read more…
|
|
|
|
|
ASTRA: A Sneak Peek at Upcoming Programming and Events
Sue Warfield, interim president of the American Specialty Toy Retailing Association (ASTRA), provides an update on the organization’s upcoming initiatives, including the annual Marketplace & Academy and Best Toys for Kids Awards that seek to connect retailers, manufacturers, and consumers in the months ahead. Read more…
|
|
|
|
|
Toy Association Promotes Kimberly Carcone to Senior Vice President, Global Market Events
Carcone will be responsible for managing The Toy Association’s live market events, including Toy Fair New York and Toy Fair Dallas, and virtual experiences, such as Toy Fair Everywhere and private previews that connect retailers and manufacturers. Read more…
|
|
|
|
|
Ernst Kick, Dr. Hans-Juergen Richter Bid Farewell to Spielwarenmesse eG
On June 30, CEO Ernst Kick and Dr. Hans-Juergen Richter will withdraw from the executive board of Spielwarenmesse eG upon the conclusion of their terms. Both Kick and Dr. Richter spent the past year and a half dealing with the unexpected challenges presented by the global COVID-19 pandemic and shifting operations to digital events, and looking ahead to a return to physical trade shows beginning next year. Read more…
|
|
|
The Toy Book Toy Report is published by Adventure Media and Events LLC, Inc.,
307 Seventh Avenue, Room 501, New York, NY 10001.
Closing is Wednesday at noon EST of the same week's edition.
If you would like to submit news to the Toy Book Toy Report, please email
If you would like to advertise in the Toy Book Toy Report,
|
|
|
|
|
|
|
|
