Reach More Than Half a Million Listeners
WEKU is a member of the Association of Kentucky Public Radio Stations, better known as KPR or "Kentucky Public Radio." The 14 member stations that make up the Kentucky Public Radio Network reach nearly all Kentucky counties, and portions of contiguous states, with a weekly audience of more than 600,000 listeners. When you want to get a message to Kentuckians, there's no better way than through Kentucky Public Radio.

Through the KPR partnership, stations also support a statewide political news reporter and air stories produced by other KPR partners.

KPR delivers Kentucky media’s largest audience of educated influencers, business decision makers, and upper-income households, on a market-specific or statewide basis. KPR can also create custom public radio campaigns in any region or key market of the U.S.
KPR Member Stations
WKYU-FM Bowling Green
WEKC-FM Corbin*
WKUE-FM Elizabethtown
WEKH-FM Hazard*
WKPB-FM Henderson/Owensboro
WFPK-FM Louisville
WFPL-FM Louisville
WUOL-FM Louisville
WKMD-FM Madisonville/Paducah
WKMS-FM Murray
WVXU-FM Northern Kentucky
WEKP-FM Pineville*
WEKU-FM Richmond/Lexington*
WDCL-FM Somerset
*Part of the WEKU broadcast network, which also includes transponders in Frankfort, Harlan, Barbourville, Pikeville and Middlesboro.
Why Sponsor Kentucky Public Radio?

KPR Makes Statewide Buys Easy
By working with KPR, businesses and ad agencies can streamline the public media sponsorship process. Instead of dealing with each individual station, you can place a buy and let KPR ensure your messaging is scheduled with each station. KPR also handles all billing and affidavits.

KPR Aligns Your Brand with Trusted Media Sources
While public media sponsorship is viewed as philanthropic, it is also a strategic part of a business's overall marketing plan. It enhances credibility, builds brand awareness and improves public image. By supporting stations that uphold the values and causes listeners believe in, sponsors benefit from the same trust and loyalty. So much so that listeners will choose a KPR sponsor over a commercial advertiser for products/services with similar quality and pricing.  

KPR Listeners are the Cream of the Crop
As with any marketing campaign, sponsorships should not only reflect your business goals but align with the interests and values of the target audience. That alignment inspires trust and loyalty from the audience and, ultimately, a higher ROI for the sponsor. See for yourself, KPR listeners are a market-leading bunch!

Kentucky Public Radio Listeners

Influential
  • 110% more likely to work in top management
  • 30% more likely to be planning to start a business in the next year
Cultured
  • 152% more likely to have attended an art gallery or show in the past year
  • 80% more likely to have attended live theater in the past year
Engaged
  • 210% more likely to have contacted a politician at the state, local or national level
  • 221% more likely to be members of charitable organizations
Conscientious
  • 290% more likely to participate in environmental groups or causes
  • 153% more likely to make financial contributions to arts, cultural or environmental organizations
Adventurous
  • 93% more likely to visit cultural/historic sites while traveling internationally
  • 59% more likely to have taken 3+ domestic trips in the past year
Tech-Savvy
  •  20% more likely to be Super Influential Consumers when it comes to computers, the Internet or new technology
  • 95% more likely to be involved in technology-related business purchase decisions

Source: GfK MRI Doublebase 2019
Let us help you reach Kentucky's Public Radio Audience
For Statewide or Multi-Station Buys
KPR Sponsorship
270.572.6005 mobile
Contact
Director of Corporate & Community Support
859.200.2785 mobile