Quarterly Bulletin
In This Issue
Autumn Issue, November 2020
Inventory and New Products
Atlantic Industrial started increasing inventory in 2019 by 40% anticipating the impacts of tariffs and Chinese New Year on the supply chain, and added another 10% as COVID-19 began for a total 50% on average. This has allowed us to increase our fulfillment rate to a new high of 99.3% YTD with an average turn of 3 days, giving our customers the ability to still offer quick delivery times to their customers. 
Hazards of Low-Cost Lighting
You get what you pay for. It sounds cliché but it's true. Yes, you can find similar lighting fixtures to ours for a lower up front cost than we offer, but are they really cheaper? In the long run, the short answer is no. When something goes wrong there are no replacement parts, warranties, or even customer service to be found. With Atlantic Industrial you have the security of knowing we have those things available to you if something goes wrong with your fixtures. We provide quality technology that lasts!
In Case You Missed These...
Earlier this month, we announced our newest bollard and a wall mounted architectural accent light. In case you missed them, get the complete details by downloading the Sell Sheets by clicking the images below: 
Sell Sheet
Sell Sheet
New Product: AIB9Q Swan Bollard
New Bollard Introducing our new contemporary AIB9Q Swan Bollard. The specially designed optics offer full-cutoff light distribution. Get the full details on this new bollard here.

Atlantic Industrial has developed 11 new products this year with all expected in stock by Q1 2021. We are projecting an additional 15 new products during 2021. Watch your inbox for more details.
Upcoming Programs
Atlantic Industrial is implementing two new programs to enhance your product offering; Product Diversification and Service Parts. Product Diversification will offer non-lighting products that complement a total lighting package based on project specifications. Service Parts will consist of the many parts, components, and accessories available for our lighting fixtures. The products in both programs will be stocked in the US and available for Quick-Ship. Look for additional details on these programs in the coming months.
Website Update
We are in the process of remodeling our website for easier navigation to the application/product needed. Look for these changes to begin rolling out in early 2021.
Economy and Business Outlook
While there is much uncertainty in our industry and economy today, Atlantic Industrial has looked beyond this and taken action with a long term view of an improved economy. Our increased inventory, new product development, and product diversification is just the start of things to come. We are not looking back, but instead are focused on improving and enhancing our Value Proposition. We've been here for 35 years and we plan to be here for decades to come.
Thank You
Your patronage during the COVID-19 crisis and subsequent business disruption is sincerely appreciated and we hope that our service levels have helped assist with your success. We are truly working on your behalf, and our employees and customers are at the forefront of all decisions and efforts that we make. We deeply thank you during this difficult time! 
Thanks