February 24, 2021 - NEWARK, NJ - NJTV, New Jersey’s public media network, announced that it is changing its name to NJ PBS, effective today.
“Public media has a long, proud history in New Jersey,” said General Manager John Servidio. “This rebranding is another step in its evolution. NJ PBS more clearly identifies and differentiates us from other media in our crowded marketplace. It also better connects our excellent local programming to the national footprint and trust of PBS, America’s Public Broadcasting Service.”
The new network and its tagline, “My NJ. My PBS.” will carry through to all of the NJ PBS digital platforms. Its website is now MyNJPBS.org; Facebook /MyNJPBS and Twitter @MyNJPBS.
While the name may be new, the mission of the network remains the same. New Jerseyans can continue to depend on NJ PBS to document the state's history and amplify New Jersey issues, arts and news directly to its local communities and families. From the dedicated, independent news reporting of its keystone newscast, NJ Spotlight News with Briana Vannozzi, to local series like Chat Box with David Cruz, NJ Business Beat with Rhonda Schaffler and State of the Arts, NJ PBS offers unique Jersey-centric content that entertains, enlightens and inspires. This new brand name ties those local favorites more directly to the PBS brand and its beloved programs like NOVA, Nature, and Masterpiece and to critical educational resources like PBS LearningMedia.
The network’s new branding follows suit with that of the national PBS organization, which updated its logo in 2019.
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ABOUT NJ PBS
NJ PBS, New Jersey's public television network, brings quality arts, education, and public affairs programming to all 21 counties in the state. Headquartered at the Agnes Varis NJ PBS Studio in Newark, with additional studio space at New Jersey City University, the network offers diverse local programs including Chat Box with David Cruz, NJ Business Beat with Rhonda Schaffler, Here's the Story, Drive By History, One-on-One with Steve Adubato and State of the Arts and PBS favorites such as Nature, NOVA, Amanpour and Company and Daniel Tiger's Neighborhood. Its award-winning newsroom provides multiplatform reporting from across the Garden State on its weeknight newscast, NJ Spotlight News with Briana Vannozzi, and digitally via NJSpotlightNews.org, plus live news specials, roundtable discussions and daily newsletters. The MyNJPBS.org network website offers online programs and free digital resources for educators via PBS LearningMedia New Jersey. NJ PBS is operated under an agreement with the state of New Jersey by Public Media NJ, Inc. (PMNJ), a non-profit affiliate of WNET, parent company of award-winning New York public television stations THIRTEEN and WLIW21.
