The obsession is real with ADK Emotions‘ BEYBLADE, spawning a TV series and spinning top sets that kids can battle with. See the full video...
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From squishy, little dumplings to a realistic Labradoodle, Senior Editor Maddie Michalik joined Today in New York with some brand-new toys! See the full video...
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Grab your Easter basket and go on the hunt for the spring Squishmallows styles! Read our review...
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While staying at home is still the safest way to spend time this year, there are plenty of at-home activities that offer hours of engaging fun for kids — without leaving the house! Read more...
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The new digital platform highlights inspiring female trailblazers. Read more...
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This limited-edition collection is as sweet as PEEPS themselves. Read more...
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Make new traditions this year with a seasonal twist on a traditional board game and a cereal that will turn your milk green. Read more...
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Enter the Beystadium for a chance to win awesome BEYBLADE prizes! RSVP Here...
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