KBA'S WEEKLY NEWSLETTER

Newsletter

November 5, 2020

CONGRESSIONAL UPDATE WITH ANDY BARR

CONGRESSIONAL UPDATE

REP. ANDY BARR

TODAY @ 2:00 PM ET

The KBA invites you to join us for a special virtual Congressional update from Rep. Andy Barr this afternoon at 2:00 PM ET.

Congressman Barr will give a post-election update on Washington, DC happenings followed by a discussion of broadcast related issues.

To attend you must pre-register using the link provided below.

PRE-REGISTER HERE

CHRIS FREELAND REELECTED TO 2ND TERM

KBA congratulates Republican Chris Freeland on being reelected to a second term as State Representative in the 6th District. Freeland said that his priority is reopening the economy and supporting local business.

Chris is a former KBA Board member and is the son of current KBA Board member, Jim Freeland.

RADIO CELEBRATES 100TH ANNIVERSARY OF THE FIRST COMMERCIAL BROADCAST

KDKA - First Radio Broadcast | Presidential Election Night Broadcast (1920)

In a week filled with perhaps the most controversial election in our Nations history, we are reminded of another Presidential election that took place 100 years ago, when the nation’s first commercial radio broadcast was aired by Pittsburgh’s KDKA on November 2, 1920. Choosing to go on air on Election Day gave the station the chance to demonstrate the power of broadcast radio, as listeners could hear the results of the Harding-Cox presidential race before they read them in the newspaper. One hundred years later, radio has adapted to the lives of listeners, providing the music, sports, weather, news and emergency information they rely on every day. Here’s to another 100 years of radio innovation and its enduring impact on every community!

LBS WEBINAR: "BORING CREATIVE THAT SELLS" WITH TIM BURT

TUESDAY, NOVEMBER 10, 2020 @ 12:00 PM ET

There is absolutely a time and a place for simple (some would even say "boring!") spots and copy to get a compelling message in front of your audience. In this session, we will discover HOW to develop these ads, WHEN it makes sense to do so, WHY they work so well when done correctly, and WHAT you can do to sell them to your clients and prospects. Afterward, there will be a LIVE Q&A session to allow you to ask Tim real questions on broadcast sellers' minds!

FCC REQUIRES NEW LINK ON STATIONS WEBSITE

BY: DAVID OXENFORD

All commercial stations need to “include a conspicuous link or tab labeled ‘FCC Applications’ on the station website or an applicant-affiliated website to the extent that such a website exists,” and at that link either include the text of the public notice that is running on the air or a statement that no such applications are pending, the Media Bureau provided guidance as to when that link needs to be added to the station’s website. The FCC said that stations should “act expeditiously” to add such a link to their site and, if they are planning to file any application needing public notice, they must include that link now. Note that noncommercial stations do not need this permanent link on their websites unless their stations are off the air because of school recesses or holidays or for other reasons when the public notice announcements would otherwise be broadcast, in which case they do need to provide this online public notice. Commercial stations will need both the online public notice and notice though over-the-air broadcasts. So commercial stations should be adding that permanent link to an applications page as soon as they can.

NEWSLETTER QUICK NOTES...

This year our country has been devastated by a global pandemic, civil unrest has reached a fever pitch, hurricanes and wildfires have ravaged communities and we've embarked on one of the most bitter and raucous political elections of our lifetime. And through it all, broadcasters have been there, despite significant declines in advertising revenue. As we urge Congress to provide stimulus relief, we need your help in educating lawmakers on the incredible value broadcasters provide.

Please click HERE to download new We Are Broadcasters spots for radio and TV stations that showcase the importance of our local stations and air them as often as possible to send a strong message to policymakers.

The Federal Communications Commission's (FCC) rules require that nearly all televised programming must be closed captioned for viewers who are deaf or hard of hearing. However, the FCC has recognized that creating real-time closed captions for news programming can be difficult or expensive, particularly for stations in small and medium sized markets. Therefore, the FCC allows certain television stations to use ENT to caption live news. Click HERE to access the NAB's closed captioning toolkit.