The Early Intervention Central Intake Bulletin
Central Intake e-Newsletter for Early Intervention providers
December 2020
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Central Intake and Referral thanks you for your continued collaboration and dedication in serving Ohio's families and youngest children. This year has been challenging and ever-changing, but we look forward to our continued partnerships in 2021 to get families connected to the best services and resources. |
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SFY21 First Quarter Referral Data
(July- September 2020)
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During the first quarter of SFY21, Central Intake processed 10,200 system referrals for Early Intervention and 9,172 program referrals were assigned to local Early Intervention providers across Ohio.
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Central Intake received 597 referrals for children with an elevated blood lead level of ≥5ug/dL as provided by the Ohio Department of Health across 70 counties in the first quarter. This was approximately a 111 percent increase compared to the previous quarter.
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In September 2020, the Ohio Department of Developmental Disabilities began receiving lists of children diagnosed with neonatal abstinence syndrome (NAS) from the Ohio Department of Health. Central Intake and Referral received 235 referrals across 30 counties.
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Our website has a new look! |
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In collaboration with OCALI and state leadership, Central Intake and Referral is excited to present the new helpmegrow.org.
The new website has a new colorful design and layout; dynamic, user-friendly navigation both on desktop and mobile; refreshed copy; and new webpages for families, potential referral sources, and providers--all with relevant information and resources for those audiences.
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Ohio is on the road to building a strong state for infants and toddlers. Learn more about statewide initiatives, programs, and services that support that mission at the BOLD Beginning! website. BOLD Beginning! is a great resource for Ohio’s parents, grandparents, caretakers, teachers, and child care providers to access all things related to early childhood in Ohio’s state agencies.
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Communications Toolkit in Action |
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The Early Intervention Communications Toolkit has already been put into action across the state! Both digital and print ads have been placed in key markets for targeted audiences by local EI providers. The toolkit's sample press release has been published in local newspapers, like the Fairborn Daily Herald.
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How to get started: Toolkit webinar January 26, 2021. |
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Are you familiar with the toolkit, but unsure how to get started using it? We have a webinar just for you! Register today for a short webinar on how to effectively use the toolkit's messaging, templates, and resources to be able to consistently raise awareness and build outreach efforts for EI services in your county. |
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Order Early Intervention materials |
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Early Intervention service coordination agencies can order, family referral cards, guidance documents, and other Early Intervention marketing materials from Central Intake and Referral by clicking the button below.
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Early Intervention Campaigns |
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Targeting families and pediatricians, this campaign includes advertising on social media, public media, streaming and AM/FM radio, and in parent magazines using messaging from the EI Communications Toolkit.
Central Intake and Referral started the digital display advertising campaign on November 6. After just two weeks, the campaign had already generated 492,871 impressions and 644 ad clicks to the Early Intervention page of the Help Me Grow website. Parent magazine ad space was purchased, with the first ad published in December. NPR advertising started in November, and PBS will start in December.
Streaming media and social media advertising efforts will start in the third quarter, along with ad placements on iHeart radio podcasts and/or AM/FM traffic and weather reports.
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Lead and NAS referral outreach |
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Central Intake and Referral is collaborating with OCALI and Krile Communications on message development for outreach campaigns related to children with elevated blood lead levels (EBLLs) and neonatal abstinence syndrome (NAS) through February. Full campaign implementation is planned for May and June 2021. Outreach will engage families and medical providers.
Additional details will be shared in the coming months.
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If you are currently serving a family who could use extra support welcoming a new child, refer them to Home Visiting! |
How Home Visiting offers additional supports for families... |
A pregnant mom entered the program one month before her baby was born. She was living with her grandmother and the baby's father, and the stress of the household only got worse after the baby was born.
With the support, information, and resources from her home visitor, and a lot of determination, mom finished school and secured a full-time job. A few months ago, mom and baby (now one years old) moved into their own place. They are both doing well and the family is still enrolled in Home Visiting! - Testimonial from Home Visiting Provider Erie County Board of Developmental Disabilities
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Wishing you a happy and bright 2021!
-Help Me Grow Central Intake and Referral
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