Larry Jordan's Newsletter - August 22, 2022

August 22, 2022

Last week, I sent out a request for suggestions on how to organize audio files for Final Cut Pro editing. Several people responded with their system, which provides my lead story. Feel free to add your methods in the comments.

Link: Organize Audio Files for Video Editing in Final Cut Pro

Premiere editors, I'm also interested in how you organize your music files. Email your thoughts and I'll combine them into an article for next week.

Oh! I'm also interested in whether you use asset management software. I'm currently writing a review of one for next week. I'd like to include whatever system you use in my write up. There are many systems designed for enterprises - but with all the industry consolidation I'm curious what's available for smaller shops. Please email me!

In the news:

BorisFX is offering free Particle Illusion 3D Models. The free Particle Illusion standalone gets a major update with the addition of new features including 3D widgets, 3D model emitters, and more node functionality.

Link: borisfx.com/videos/particle-illusion-2022-5-whats-new/

TriCaster announced the TriCaster Mini X. This offers video switching, media playback, virtual sets, ability to add graphics, record, stream, and much more.

Link: www.newtek.com/tricaster/mini-x/

Rotolight announced its native iOS & Android application for their AEOS 2 and NEO 3 RGBWW LED lights, delivering ultimate control and functionality for the Rotolight user community.

Link: www.rotolight.com

There are lots of companies coyly promoting their IBC announcements, but not announcing specific products just yet - or providing any links. The floodgates will open with IBC itself in a few weeks.

Chimera announced the Daylight Octa 7. This delivers soft, broad and even illumination from the seven-foot octagonal front screen using an efficient soft silver interior and weighted baffle.

Marshall Electronics will debut the CV620-TBI PTZ camera. Designed to auto-track and follow presenters using more natural Pan/Tilt/Zoom movement methods with AI accuracy, the CV620-TBI uses new facial recognition technology and intelligently learns motion dynamics of the subject and anticipates movement.

Vislink will showcase the ability to use a range of Pan-Tilt-Zoom (PTZ) cameras to capture live events with the highest quality optics, and encode the AI-directed content for live streaming platforms.

Cinegy will showcase how its portfolio of 8k and cloud-optimized solutions support customers’ needs today and in the future.

FOR-A will showcase a range of IP production solutions. The company will also demonstrate practical implementations of 4k Ultra HD and live event broadcast solutions built on NDI connectivity.

Rohde & Schwarz will demonstrate how its solutions deliver a unique combination of robustness, rock-solid reliability, flexibility, and scalability.

Mo-Sys will demonstrate live broadcast and cinematic Virtual Production using an LED wall.

Hitachi Kokusai Electric Europe GmbH will show its second-generation 4k HDR Ultra HD broadcast and live production camera system, the SK-UHD7000.

Glensound, provider of high quality audio systems, will showcase the latest developments in its practical, road-ready systems for eSports and live events as well as broadcast.

I've been thinking recently about how much tech marketing is driven by "Fear of Missing Out" (FOMO). Rumor sites are in the business of generating page views. To do that, they constantly need something new to talk about so viewers keep coming back to their site. But rumors are not actionable. Worse, they distract us from making relevant buying decisions.

Link: Don’t Let “Fear of Missing Out” Derail Your Buying Decisions

During the last few weeks, I've written about a variety of visual effects in Final Cut Pro. This week, though, I'm writing about specific visual effects that create video with illegal levels. If you use Stylize effects, you need to read this.

Link: Illegal Video Levels With Stylize Effects in Final Cut Pro

Webinars will return on Sept. 14 with an Ask Larry session. If you have questions - and I hope you do - please email them so I can create appropriate demos.

Link: FREE Weekly Webinar Registration

In the meantime, I've posted two popular recent webinars that look at fixing color problems and color grading in both Final Cut and Premiere.

Sigh... the summer is almost over. I have no idea where it went. Memorial Day, in May, seems just a week or so ago. IBC marks the start of the fall season of industry positioning and product announcements. It will be fun to see where developers think our industry is headed.

In the meantime, safe safe, stay healthy and edit well.