C-19 BULLETIN - November 16, 2020
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British Columbians Asked to Avoid All Non-Essential Travel
Today, BC's Provincial Health Officer updated the latest COVID-19 numbers, which represented the largest weekend total for new cases to date. As part of today's news conference, Dr. Henry said “Now is not the time to travel for non-essential or recreational purposes,” adding that travel was discouraged within the province and across Canada.
In response to today's announcement, TIABC Board Chair Vivek Sharma said, "While we recognize the Province's request to curtail non-essential travel, we're concerned that tourism operators will again bear the brunt of the impact. It's important to note that travel is not the culprit for increasing transmission rates but rather people's behaviour. That's where we need to step-up our efforts."
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Industry Survey for Tourism Operators in the
Vancouver, Coast & Mountains Region
TIABC is working in conjunction with the BC Destination Marketing Organization Association, the Metro Vancouver Tourism & Hospitality Industry Response and Recovery Task Force, and Vancouver, Coast & Mountains region (VCM) on the following survey to ensure we have up-to-date information on the impacts of COVID-19 on the region's visitor economy.
As an operator in the VCM region, completing this confidential survey allows us to be more effective in advocating on your behalf with both the provincial and federal government.
Recognizing the demands on your time we have made the survey as short as possible while collecting the necessary data to inform decision-makers.
Please respond as soon as possible. Thank you.
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Notice to Owners, Occupiers & Operators of Campgrounds and RV Parks
Vancouver Island
Vancouver Island Health's Chief Medical Health Officer has recently released a new Medical Health Order regarding contact tracing at campgrounds and RV parks. It is expected that some other health regions may adopt this order, so even though it may not apply today for your business, BC Lodging and Campgrounds Association recommends that campground and RV park operators read the order and the contact tracing requirements.
The contact tracing order requires that owners must:
a. Collect the first and last names, telephone number, and email address (if available) of every patron who stays at the campground, RV park, or similar place
b. Record the permanent address where patron normally resides
c. Collect the first and last names and telephone number of an emergency contact or next of kin of every patron
d. Retain and secure this information for 30 days following the occupancy of the patron at the campground or RV park in case there is a need for contact tracing for COVID-19 virus on the part of the medical health officer, in which case the information must be provided to the medical health officer.
Patrons must provide complete and accurate contact information.
Download the Public Health Order here
Download the Campground & RV Park Safety Plan Form here
Download the Campground & RV Park Contact Tracing Form here
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Hotel Association of Canada
Outlines What's Needed for Survival
60% of the Hotel Industry Won't Make it to Christmas
This week, the Hotel Association of Canada (HAC) was among top business leaders invited to testify before the Senate Committee on National Finance. You can view the testimony here, or view speaking notes here. The National Post covered the Senate hearings, resulting in this extremely well-positioned article this morning in both print and online, running in 84 markets:
Combined, HAC's coverage reached 30 million people, equivalent to $300,000 in advertising, and we will be appearing on CityTV in Toronto and 680 News radio this evening.
HAC's key asks are:
Rent Subsidy Program
- Eliminate the overall $300,000 cap, which will allow for expanded access for our larger members
- Expand to include utilities for property owners
- Enable access to the 90 per cent top up for businesses that are impacted by limitations on mass gatherings and travel restrictions
Wage Subsidy Program
- Return to the design that was in place in July and August where the hardest hit businesses could access an 85 per cent subsidy rate
Liquidity
- Immediately implement a liquidity program for hard-hit businesses with 100% government guarantee, favourable terms, and no personal guarantees
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Destination Canada
Launches Business Events Website
This week Destination Canada launched the new domestic meetings page on the Destination Canada Business Events website. Here, you’ll find an interactive map showing gathering restrictions by province, as well as a collection of resources for planners. This page can be used by planners and partners across the country to prepare for a new era of business events.
The domestic meetings page content will evolve to include event inspiration in order to build planner confidence in the safe return of domestic and international events to Canada (when the time is right).
Destination Canada needs your help! To aid with the development of these stories, they are looking for case studies, images, videos and content that showcases the events that are currently happening safely in Canada. If you have a story to share please send this to the Business Events marketing team.
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CITAP Partnering with Destination Canada for Industry Event
CITAP has reluctantly decided to cancel their 2020 Winter Function, which was scheduled to take place on December 1st. Instead, CITAP will be partnering with Destination Canada in a virtual winter event on Wednesday, November 25th from 4-6pm PST.
This Zoom event will feature panel discussions with CITAP’s RTOs and Destination Canada. The following markets will be covered: Australia, South Korea, Japan, China, and India. Please register here as spaces are limited. Please note that due to time constraints, questions will not be taken from the floor. Attendees are invited to submit questions for the panelists through the online registration form in advance.
(note: If you are unable to make this event, it will be recorded and uploaded to the CITAP website for viewing at a more convenient time)
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Global + CTV Television Campaign Wraps Up
Cariboo Chilcotin Coast Tourism ran 15 & 30-second commercials on both Global and CTV from July 6th to September 27th. The campaign was meant to appeal to British Columbians' desire for uncrowded, quiet and calm vacation alternatives this season. The commercials also sought to blend all the elements that speak to the endless offerings of the Cariboo Chilcotin Coast region and our land without limits brand.
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BCIT Practicum Student Opportunities
BCIT is offering two ways in which the industry could support students currently enrolled in tourism and hospitality programs. There is concern that with the slow recovery in 2021 there may be problems finding organizations willing to take a practicum student this spring. If students can’t find a placement in tourism they may well drift into other industries, and it could slow our industry's recovery further if we lose students choosing tourism as a career path.
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Annual Business Consulting Project (BCP) offers organizations a marketing research project at no cost (in the past BCIT charged $750)
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Practicum – students work for 9 weeks (4 days per week) in a tourism organization in the spring for free.
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Destination Canada Webinar
On November 27th at 11am PST join Gloria Loree, Senior Vice President, Marketing Strategy & Chief Marketing Officer, and Chantal Sturk-Nadeau, Executive Director, Business Events where they will provide an update on Destination Canada’s corporate strategic direction and an update on Business Events planning for 2021. Time for discussion will be allotted as we want to hear from Team Canada partners.
Please click the link below to join the webinar:
Passcode: 950995
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Virtual Freshwater Fishing
Tourism Symposium
TIABC will be presenting as part of the Virtual Freshwater Fishing Tourism Symposium on November 18th from 11am to 2:30pm.
The event will also include updates from:
- Fish and Aquatic Habitat Branch
- The Adventure Tourism Coalition
- Freshwater Fisheries Society of BC
- Fishing BC Marketing Campaign
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Sport Fishing Institute
Conference and Webinar Series 2020
The Sport Fishing Institute is hosting a series of virtual discussions intended to seek pathways for recovery of salmon stocks and predictable opportunity and reliable access for BC’s public fishery. Each session will be approximately 90 minutes long and will cover topics within this year's theme, Charting a Predictable Path for Salmon and BC’s Public Fishery.
Attendance is free, with thanks to conference sponsors, but you must register in advance for each session. Please visit the SFI website and the 2020 Conference page for registration links and conference updates. _________________________________________________________________
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Together with the Tourism Cafe, the BC Regional Tourism Secretariat is pleased to announce expanded support through the BC Tourism Resiliency Network. Launching this month, Ideas Labs are a series of 30 online sessions on nine original topics selected from requests from tourism operators across the province. The labs will bring small groups together in a business-to-business learning environment to address hot topics where solutions to common problems are discussed and shared, and new ideas are incubated. These are 1-hour online peer-to-peer discussions led by an inspiring industry topic specialist.
Each session is limited to only 12 participants and space is limited. Ideas Labs is a program created and produced by the Tourism Cafe.
Learn more at:
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Destination BC Tourism Digital Academy
5 New Intakes (free)
The Tourism Digital Academy is a free, 8-week digital marketing program for BC tourism businesses who are interested in building their knowledge and skills in digital marketing to an intermediate level.
Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan. From setting your goals to building a better understanding of SEO, website usability, content, email marketing, analytics and more – you’ll leave the program with the confidence and knowledge to put that plan into action.
This online program includes:
• 8 weeks of interactive sessions led by digital marketing experts and ongoing access to the video recordings (Tuesdays & Thursdays each week for a total of four hours per week)
• Technical tutorials to dig deeper into specific areas and share experiences with other participants (Wednesdays each week for one hour)
• One-to-one coaching available, on-demand, to answer your sticky questions
• Audits of your business website, SEO and social media channels, to assess your current situation
• A marketing plan template to guide the development of your own plan
• Opportunities for peer support and networking
There are multiple intakes, each running for 8 weeks, beginning the week of:
• January 4
• January 11
• January 18
• February 1
• February 15
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November 17 & 18
November 25 & 26
Indigenous Tourism BC AGM
November 25
TIABC AGM
December 2, 4pm (PST)
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TIABC's C-19 Bulletin is published every Monday, Wednesday, and Friday.
Feel free to send us your ideas on what information would be valuable for TIABC to share through our COVID-19 Bulletin going forward. Drop us a line at info@tiabc.ca.
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