CHTA’s New Tech Task Force
Have you heard about CHTA’s newest committee? Our newly established Technology Task Force is focused on researching and educating members on Hospitality 5.0 tools focused on improving revenue and driving efficiencies.
With a specific emphasis on Micro-, Small-, and Medium-sized Tourism Entities (MSMTEs) and independent tourism organizations, the overarching responsibility of the CHTA Technology Task Force is to explore digital assets and tools, such as tokens and cryptocurrencies, blockchain technology, big data, digital marketing, virtual reality and augmented reality.
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