Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties |
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What the Biden Presidency Might Mean for the Workplace |
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In the U.S., the President has the power to appoint the people (often subject to Senate approval) who run a long list of government agencies. Because of this, a new administration always means lots of change. Here are some potential changes to watch out for…
EEOC – Biden has proposed doubling the EEOC’s funding so that it can better enforce the law. When the current Chair’s term expires in July 2022, the EEOC will lose its Republican majority. After that, expect the EEOC to become more employee-friendly and have more aggressive enforcement action against employers.
National Labor Relations Board (NLRB) – This will remain Republican majority until August 2021. Expect things to start tilting towards employees after that.
Safety – Expect to see a renewed emphasis on safety. This is likely to mean more inspections, more emphasis on recordkeeping and a big push for preventing COVID-19 in the workplace.
Federal Minimum Wage – Biden is proposing raising the federal minimum wage to $15 an hour. Given the fact that California is already well on the way towards this goal, this might not have a big impact here.
Pay Disparity – Biden has committed to signing the proposed Paycheck Fairness Act, which has already been passed in the House, into law. This law aims to eliminate pay disparities between men and women who do equal work.
Discrimination and Harassment – Biden has also supported some laws that would enact measures that are already in place in California. This includes the Pregnant Workers Fairness Act, which requires employers to offer reasonable work accommodations to pregnant employees, and the Equality Act, which prohibits discrimination on the basis of sexual orientation and gender identity.
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What to Do When Your Facebook Ads Fail |
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Something that can lead to an appearance of failed Facebook ads is unrealistic expectations. Realistic expectations rely on understanding the standards and benchmarks for your particular industry, niche, and funnel type.
Outside of unrealistic expectations, there are many reasons Facebook ads actually fail. They can be broken into two main buckets: Technical mistakes and creative mistakes.
Technical mistakes include things such as faulty installation of the Facebook pixel, poor ad campaign structure, and incorrect budgeting. Creative mistakes most often involve messaging elements such as copy, headlines, visuals, and landing pages.
To overcome creative mistakes, you need to reveal whether the problem exists in the angle of your ads, your landing page, or both, and then test and optimize your messaging elements to get you to a minimum viable ad that you can scale.
How to Test and Improve Facebook Ads Messaging Elements
To find out if you’re making creative mistakes with your Facebook ads, look at your CTR (Link Click-Through Rate), not CTR (All). CTR (All) indicates all of the clicks viewers performed, whether those clicks were on the ad itself, on the More button, or simply on your name to visit your Facebook page. CTR (Link Click-Through Rate), on the other hand, tells you specifically how many people clicked from your ad to your landing page.
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Build Your Future in Printing Technology
Fullerton College offers hands-on training on modern, high-speed equipment.
The printing program is dedicated to serving three distinct groups: students who wish to learn more about general printing concepts, color management and the printing process; students who wish to enter the printing trade after obtaining industry certification; lastly, students who wish to transfer after completing an Associate of Science Degree in Printing Technology.
The program offers courses in electronic pre-press, packaging production and design, flexography, offset presswork, and screen printing.
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SELLING YOUR PRINTING/DIRECT MAIL COMPANY? A well-established Orange County marketing service provider is looking for a bolt-on acquisition to expand mailing capability. If your annual sales are over $1 million, contact Lou Caron, 323.728.9500, Ext. 274.
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Printing Company located in Canoga Park is being sold. Ready to move in, For more information contact Kristy Villanueva, 323.728.9500, EXT. 215.
Want to place a classified ad? Contact Wendy Ferruz, 323.728.9500, Ext. 262, wendy@piasc.org
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If I Were a Printer (Revised for 2021) |
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Now is the time to focus on growth and success in 2021! Following are some casual but essential thoughts and ideas to help you achieve both.
1. Marketing will play an increasingly important role in sales effectiveness. Many traditional marketing efforts are becoming part of the sales process.
2. At least 80% of the sales process is completed before a potential customer contacts you. It’s all about your brand, and you are what your website content says you are. How does your site compare to the 3-5 others in a prospect’s memory?
3. Having an active social media presence is now expected. Ignoring it entirely or lack of consistent updates puts your brand at a disadvantage.
4. A compelling LinkedIn profile and participation should be a requirement for all sales and sales support staff and management. The customer wants and expects this.
5. Marketing today is more about giving than asking. Direct response marketing campaigns and cold calling are both too dependent on timing and luck. There are more effective alternatives!
6. Generate mindshare, position your brand, and foster relationships by providing customers with helpful information related to your services. Use multiple channels, too.
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"Other people liking you is a bonus. You liking yourself is the real prize." |
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Albrecht Durer Print | History |
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Rick gambles on a print of an Albrecht Durer etching that turns out to be worth quite a bit more than he'd hoped in this scene from "Best of Pawn Stars: Greatest Gambles."
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