July 28, 2022
Concerned About Your School's
Admission Marketing Strategies?
NAIS just reported that 8% of schools have not met their budget enrollment goal for the '22 - '23 year and an additional 8% have not yet met that goal and are not on track to meet it. Overall, 26% of schools are anticipating a lower enrollment in the '22 - '23 year from the previous year. So with a quarter of schools facing a decline in enrollment for the '22 - '23 year, those boards are likely concerned.
It is understandable, in this situation, why boards may escalate their attention and queries about the admission marketing strategies of the school. Boards want to fix problems. But herein lies the risk of boards overstepping their authority and begin intervening in school operations. Some boards may even consider forming a Marketing Committee to assist the Admission office in marketing strategies. Is this a good idea?
Independent School Management (ISM) recently published an article,"The Strategic Board's Role in Admission and Marketing Communications." It contains specific actions boards can take to appropriately have a dialogue around admission and marketing issues, including what kind of reports to ask for from your administration.
If you would like to view the latest NAIS Snapshot report on enrollment trends for the '22 - '23 year,
Click Here
I also refer you to the archived ISCA webinar on our Members Page, "Beyond Admit" presented by Janice Crampton, Executive Director of AISAP, on June 17, 2021. This webinar discusses strategic enrollment management and what the board can look for in your school's marketing/enrollment plan.
To access ISCA's archived webinars on our Member's Page, go to the homepage of our website and in the upper left corner, you will see a Member login. If you didn't already create a member account, you will need to do so.
Upcoming ISCA Events
August 18, 2022
3 - 4 pm ET
