While the media world is in a state of constant flux, its impact continues to be felt by organizations. Our clients have invested heavily in telling their stories directly to their audiences, yet they still care about what others, especially media, have to say. As such, monitoring for media hits remains a priority.
Tripepi Smith has made a substantial investment in media monitoring tools with a subscription with Meltwater. Meltwater enables organizations to streamline media monitoring, reporting, analytics and more. It is also pricey.
And the tool is complex, so it requires both money to subscribe and staff expertise to leverage Meltwater. That is why Tripepi Smith invested in a few key staff to become experts at using the platform to help our clients be better listeners and stay ahead of the information curve.
Most agencies do not need and frankly can’t afford a Meltwater account, but they want the benefits of it. So Tripepi Smith innovated.
This month, we are rolling out
Media Intelligence Services powered by a combination of our in-house experts and the Meltwater tools. This one-two combination democratizes access to these enterprise tools and puts their features in the hands of cities large and small.
Tripepi Smith has been pushing for innovation in communications and public agency engagement for over a decade. Our team believes in the mission of local government and also recognizes that a strong communications process helps local government accomplish its goals. Let’s keep collaborating to achieve success for local governments across America.
Always Be Listening,
