Sidney Business Improvement Area Society
The Sidney BIA gratefully acknowledges that we live, work and play on the is within the ancestral, traditional and unceded territories of the SET,TINES – WSÁNEĆ people.
LEVERAGED BUSINESS EDUCATION OPPORTUNITIES 
IN PARTNERSHIP WITH SMALL BUSINESS BC
 
The Sidney BIA is pleased to provide a selection of educational opportunities for Sidney BIA members. These practical business seminars are designed to further develop strategies, skillsets, and best practices. Whether you are marketing your business, hiring employees, or making COVID-19 changes, the Sidney BIA is committed to providing the best possible support from local industry experts.

Please note: all webinar participants will also receive access to a recording for seven days after the live session. If you are unable to attend during the time presented, please still register to receive the recording to view at your convenience.

For more information or to enrol, please contact:

Shannon Toogood
Business Development Manager
Small Business BC presents
HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE
Zoom Webinar on October 5 from 1:00 pm to 3:00 pm
Cost: FREE use code EXPLORESIDNEY at checkout

WHAT WILL I LEARN?
  • The steps to setting up your Google Analytics account (free checklist provided)
  • Free methods to learn more about your customers with real data
  • How to find your "rock star" products, services, or staff that are attracting visitors
  • Ways to figure out your competitors' marketing strategy and use it to your advantage
  • Learn what search terms your visitors are using and better target people like them
  • Improve user experience by removing confusing pages or poor navigation design
  • Tips on improving your website's ranking on search engines for search engine optimization (SEO)
Small Business BC presents
MENTAL HEALTH TOOLS AND RESOURCES FOR SMALL BUSINESS
Zoom Webinar on October 19 from 9:00 am to 10:00 am
Cost: FREE use code EXPLORESIDNEY at checkout

WHAT WILL I LEARN?
  • Define stress, burnout, and mental health/illness in the workplace context
  • Identify key resources every small business leader needs
  • Identify signs of stress or burnout in your team
  • How to intervene, cope, and make work accommodations at little or no cost
  • Psychological effects of COVID measures and mitigating their impact
Small Business BC presents
HOW TO HIRE AND RETAIN STAFF FOR YOUR BUSINESS
Zoom Webinar on October 18 from 9:00 am to 11:00 am
Cost: FREE use code EXPLORESIDNEY at checkout
 
WHAT WILL I LEARN?
  • Recruitment Cycle: Identify components of the hiring process
  • Attraction: How to describe why your business is a great place to work
  • Recruitment & Selection: Become familiar with best practices, regulations, and ideas like building a diverse team
  • Retention: How to keep your employees engaged and productive
Small Business BC presents
ONLINE LEAD GENERATION FOR SMALL BUSINESS
Zoom Webinar on October 19 from 10:30 am to 12:00 pm
Cost: FREE use code EXPLORESIDNEY at checkout
 
WHAT WILL I LEARN?
  • Understand your own sales funnel and how to optimize it to capture leads
  • Ways to best capture leads and increase sales
  • How to measure the ROI on your marketing dollars
  • The different online channels and which is best for your business
If you would like further information about education opportunities with the Sidney BIA, one-on-one social media training or current marketing initiatives, please contact Shannon Toogood, Sidney BIA Business Development Manager, at shannon@sidneybia.ca.

Sidney BIA Board & Staff
Brad Edgett, President
Mary Winspear Centre
Devon Bird, Vice-President
Moden Boutique/Moden Essentials
Robyn Walle, Treasurer
Baker Tilly Victoria
Sarah Scheller, Director
Five & Dime/Surly Mermaid
Jessica O'Brien Cameron, Director
One Stop Furniture & Mattress
Cathy Larsen, Director
Departures Travel
Nick Coates, Director
Travelodge by Wyndham
Christina Georgeadis, Director
Waterlily Shoes
Jessica Sommers Day, Director
The Farmer's Daughter
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Morgan Shaw
Executive Director
Direct: 250-893-0093
Marcela Restrepo
Tourism & Marketing Manager
Direct: 250-880-0456
Shannon Toogood
Business Development Manager
Direct: 250-880-2228
Bryce Gunning
Community Engagement Coordinator
Direct: 250-665-7362
Sara Duncan
Council Liaison
Town of Sidney