SERVING THE COMMON INTERESTS OF LODGING OWNER/OPERATORS SINCE 1946
December 16, 2020
Surviving Until the Market Returns

 
As the pandemic forces us all to adapt our business practices in order to survive, there are several revenue management strategies that don't rely on simply discounting or reducing rates.
 
Really its "back to the basics" with a Covid twist. CBRE is forecasting that occupancy and average daily rates won't regain 2019 levels until 2024. What can we do to survive between now and that time? 
 
1.    We know that younger travelers look at a minimum of 15 pictures before they book. Make sure you are putting your best foot forward with attractive and accurate images of your property. If your food and beverage operation is closed, remove those photos. If you have banquet pictures, considering placing them last in order; the same with breakfast buffet pictures. Let's focus on high resolution images, accuracy and telling your own story using effective visuals.  
2.    We must provide accurate representation of all enhanced cleanliness standards. This is critical. Many OTAs have sort filters for standards such as face coverings required in public spaces. If you are mandating this but not disclosing it, you may not even be in the consideration set. Ensure your website and your partners sites are converting shoppers efficiently by listing everything you are doing to keep travelers safe.
 
 Now for the twist. 
CLIA Celebrates the Election of Bobbie Singh-Allen
as Elk Grove Mayor
Bobbie Singh-Allen was elected Mayor of Elk Grove. Last week she was sworn into office by Congressman Ami Bera (CA-CD 7) in a private ceremony. Singh-Allen is the first directly elected Sikh woman Mayor in the country. Elk Grove is South of Sacramento and includes almost 200,000 residents. She defeated the incumbent mayor by 10% and earned the highest number votes for mayor in the city's history. She will focus on Economic Recovery, Jobs Growth, Public Safety, Traffic Congestion and more.

Bobbie was a veteran school board trustee for Elk Grove Unified School District. She served as trustee for the state's fifth largest school district for over eight years. She led the efforts to restore strong labor-management relationships, sound fiscal reserves, and growing Career & Technical Education programs, high graduation rates, inclusive curriculum, and expanded resources and programs for students.
Singh-Allen was presented with an Assembly Resolution by Assemblyman Jim Cooper for her years of accomplishments and service in the community. She earned the support from Democrats, Republicans, Independents, Labor Leaders, and Business Leaders in a broad coalition.
Anti-Harassment Training Deadline January 1
FREE CA Compliant Training provided by Leavitt Group

California employers with more than 5 employees must have their employees complete the attached SB 1343 Anti-Harassment training by January 1, 2021. With that said, we wanted to remind you the training is included at no cost within the Training Track module inside the Leavitt Risk Management Center. If you are currently paying 3rd party vendors to conduct your safety trainings and/or other safety services, our platform has the capability of saving you thousands of dollars (see attached comparison) as we provide it at no cost to CLIA members.

If you are interested in a complimentary trial to the platform, please contact Nick Campo directly at nick-campo@leavitt.com or 408.209.7822.

Make the Most of Your Online Marketing Dollars
 
Now more than ever, it is crucial that you are presenting your property at its very best; with an attractive, compliant website, with effective social media campaigns and well thought out reputation management. In a time of severely diminished demand, every detail of your online marketing must be smart and provide the maximum ROI.

Myeres.com has designed over 1,000 web sites and currently maintain over 400 clients from branded to independent hotels. Based in the U.S., we have over 18 years of experience. We have been successful with all types of properties in an array of market conditions. Having experienced downturns before we understand the needs of our clients in these difficult times.

Give Your Guests Assurance For Their Safety

DISINFECT WITH A UNIQUE MULTIFUNCTIONAL, LONG-TERM
ANTIMICROBIAL SURFACE AND AIR PROTECTION SYSTEM

• Kills CoronaViruses
• Kills harmful bacteria and viruses
• Eliminates dust mites & other allergens
• Eliminates and prevents future odors
• Continuously purifies HVAC system air
• Destroys mold and prevents regrowth
• Extends HVAC system component life
• Child & Pet Safe
• EPA & FDA Approved
• Use on All Surfaces & Clean with soap and water, nonabrasive cleaners.
Have a Safe and Joyful Holiday

The CLIA office will be closed from December 21, 2020 until January 4, 2021.
Call 916.925.2915 for any emergencies.
Thank You to Our Generous Sponsors
CLIA Discount 20% on monthly fees
CLIA Discount 5% on Workers Comp and other discounts and benefits
CLIA Discount on credit card processing fees - property specific
CLIA Discount 50% on all eproducts
CLIA Discount 10% on initial fees plus 67% discount from 21% to 7% per room per month subscription
CLIA Discount 20%
CLIA Discount 20% on legal services
CLIA Discount 10% on legal services and Free Employee Handbook Review
Donates 3% of all sales to CLIA members to CLIA Dollars for Scholars
CLIA Discount 15% on Human Resource tools
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1017 L Street #527,
Sacramento, CA 95814
(916) 925-2915