|
|
September 28, 2021
Distribution: All Active Volunteers
|
|
MARKETING - FEATURED DEPARTMENT |
|
October Marketing Messaging Themes |
|
Throughout the month of October, SCORE HQ will be focusing marketing messaging on National Hispanic Heritage Month, Cybersecurity Month, and National Women’s Small Business Month. Special attention will be placed on acknowledging cybersecurity awareness and providing information, assistance, learning and templates for Hispanic-owned businesses.
Be sure to review the Field Marketing Editorial Calendar for more resources around these monthly themes. Within this calendar, you can also view upcoming national live webinars, the HQ email schedule, Hi-Per Local's social media posting schedule, recommendations for local marketing, and more!
|
|
Fall 2021 Megaphone of Mainstreet:
Small Business Jobs Report
|
|
The release has generated an audience of nearly 90 million within the first 48 hours, including 138 pickups including AP and MarketWatch. Read more in this press release, access the full report (which includes key highlights) and check out the first infographic from the report with a closer look at the current hiring struggles of small businesses.
|
|
Recruit Volunteers with VolunteerMatch |
|
VolunteerMatch is a nonprofit, online service that matches prospective volunteers with organizations like SCORE, with over 1.3 million monthly visitors. This platform is a great way to engage with highly qualified volunteers to meet your chapter’s needs.
We’ve found that the more specific an opportunity is, the better. For example, SCORE Greater Seattle successfully recruited a social media manager and received 4 qualified applicants in 1 week of it being active. They then were able to form a Social Media Committee by onboarding more than 1 applicant.
|
|
SCORE is mentioned an average of 1,450 times per month in national and local media. Check out some of our latest media mentions on www.score.org/news.
|
|
What is a mentor and how do you find a good one? This article, “Getting Guidance: How to Find The Right Mentor For Your Business,” on Shopify.com lists www.SCORE.org/find-mentor as an excellent source for a free mentor to provide business advice, help you avoid common mistakes early on, solve troublesome problems and offer up valuable connections. Shopify.com readership totals 15 million. Read the full article here. |
|
NBC Channel 6 Miami kicked off Hispanic Heritage Month spotlighting Latina entrepreneur and SCORE client Lorinda Gonzalez and her business, Grants Ink, which has helped provide over $17 million in funding to nonprofits and purpose-based businesses. Before Gonzalez got her organization off the ground, she had some assistance from SCORE. Learn more in this clip from NBC.
|
|
During National Small Business Week, SCORE celebrated the resilience and importance of small businesses to the American economy and actively promoted the Virtual Summit co-hosted with the SBA across all communications channels. A press release issued on Sept. 9 via PR Newswire and our custom media lists resulted in pickup in 124 outlets and a total potential audience of more than 85 million.
SCORE’s Sept. 15 press release, “Hispanic Small Business Success Celebrated During National Hispanic Heritage Month,” highlights SCORE resources to support America's Hispanic entrepreneurs and volunteer opportunities for experienced Hispanic business owners. Same day pickups totaled 95+ outlets nationwide including MarketWatch and the Associated Press with a total potential audience of 85 million+. Throughout Hispanic Heritage Month, SCORE is profiling Hispanic-owned business success stories, recognizing outstanding Hispanic volunteers, and spotlighting SCORE’s newly updated SCORE for Hispanic Entrepreneurs hub online.
|
|
Top Resources on SCORE.org |
|
The Top Resources on SCORE.org document lists the top 25 pages in FY21 to date, top 25 monthly workshops and resources, and the top 100 organic and on-site keywords on the national website. This document is updated monthly, and we suggest bookmarking it for future reference.
|
|
Live Intro to SCORE Partners:
Dell and Advance Your Reach
SEPTEMBER 29 | 1:00 PM ET
|
|
Join SCORE partners in a special meeting open to all SCORE volunteers. We will hear directly from Dell and Advance Your Reach on their partnership and support for SCORE Chapters and Clients.
|
|
10 Steps to Recruiting Women to your Chapter
OCTOBER 20 | 12:00 PM ET
|
|
Need more women or minorities at your chapter? Join us on Oct 20th to hear SCORE's Women's Committee present on how to ensure a diverse volunteer base representative of your community.
In this webinar, you will hear from Julie Brander (Memphis), DeLisa Clift (Savannah), Nancy Shea (NW NJ), and Hannah Fernandez (Chicago) as they share strategies for assessing your volunteer needs, developing women-specific recruiting events, creating a welcoming environment, and personal accounts of how this has worked in their chapters. As always, we will have time to address your questions, too.
|
|
Image Guidelines & Resources |
|
Any images used on chapter websites should be photography captured by the chapter with permission from those pictured or stock images from our Getty Images subscription. Never use images obtained from Google image search or other websites as this could result in a license claim.
|
|
Chapters can now create Recorded Webinars on chapter sites. If your chapter is interested in hosting recorded webinars on the chapter site, we recommend storing webinar recordings on YouTube as an unlisted video. You can do this by downloading your recording and transcript from Zoom and uploading it to your chapter's YouTube account, and marking it as "unlisted."
-
If your chapter has a YouTube account, please add marketing@score.org as a Manager to ensure consistency in branding and help with access questions if there is volunteer turnover.
-
If your chapter does not have a YouTube account, email marketing@score.org and we will create a channel for you.
|
|
WEBINAR & EVENT INFORMATION |
|
October’s Social Media Monthly Webinar is of particular importance for new volunteers or anyone seeking a better understanding of what SCORE HQ provides to the chapters, what optional campaigns are available, how to add new contacts to your platforms, and answers to FAQs.
The next Social Media Webinar is Wednesday, October 20th at 2:00 PM ET. If you have not yet registered, you can do so now.
|
|
Wednesday, October 13 | 2:00 PM ET
|
|
|
Tune into this webinar to learn about topics such as upcoming marketing campaigns, branding, email marketing, and more. |
|
Thursday, October 14 | 2:00 PM ET
|
|
|
Information specific to chapter webmasters is reviewed during this webinar, such as upcoming website sprints or website best practices. |
|
Upcoming Live Webinars for Small Business Owners |
|
|
|
1165 Herndon Parkway
Suite 100
Herndon, VA 20170
|
|
|
|
|
|
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. |
|
|
|
|
|
|
