A positive bookend to an unprecedented year, 2020 ended in much the same way that it began: with the Jacksonville market exhibiting signs of stabilization and resilience. The final quarter of 2020 saw some large closings compared to the previous two quarters, signed contracts are returning to pre-COVID levels, and supply growth slowed. Pent-up demand contributed to the rebound, as were falling prices, low-interest rates, more negotiability, a clearer political climate, and news of a vaccine. Although many of the challenges related to taxes, supply, and affordability remain, the fourth quarter results offer a firm foundation for more improvement in 2021.
Jacksonville's economy and real estate markets also show continued progress during the final quarter of the year. As of the October report by the Bureau of Labor and Statistics, Jacksonville has recovered about 64% of jobs lost in the pandemic's early months. Our market continues to outperform the broader state averages, which can be attributed to a diversified employment base and less reliance on tourism than other parts of the state.
In addition to positive strides in employment, Jacksonville also benefits from significant in-migration from across the country. According to a LinkedIn report, Jacksonville was the #1 ranked city in the country for net arrivals of the population during the pandemic from April-August. This influx of population can is seen throughout the city, with new home construction occurring at a pace not seen in over a decade, however, this time with much less speculative building. Homebuilder confidence is at a record high, and Jacksonville is a direct beneficiary.
Featured in this quarter's Jacksonville Market report:
  • Read exclusive insights from NAI Hallmark brokers on Jacksonville's biggest sectors.
  • See tables and graphs of historical asking rates, vacancy rates, and absorption.
  • Learn about the major leases and sales closed over the last quarter.
  • Discover what big news is happening in the coming months.
OFFICE RENT & VACANCY
COVID-19 brought uncertainty to the office leasing market, which in turn had a negative effect on office investment sales volume in 2020. Investors were faced with underwriting new risk associated with tenants potentially downsizing or shifting to WFH as their leases roll. Whereas, Owners have not adjusted their price expectations with optimism of the vaccine rollout, and the unforeseen long-term impact of the virus. In turn, there remains a gap between investor and owner expectations until we fully understand and see the permanent impact of COVID on the office leasing market.
RETAIL RENT & VACANCY
At over $18.10/SF, the average retail asking rent in Jacksonville is 20% lower than the national average, providing a great opportunity for retailers to chase our population growth and tenant-friendly rates. Cumulatively over the past five years, the average retail rent in Jacksonville has grown by 20%, while the national average rent has grown by less than 15%. Annual growth currently stands at 0.9%.
INDUSTRIAL ABSORPTION
Throughout the challenges of 2020, Jacksonville’s industrial market remained a key target for many investors. The below national average rental rate combined with a modest bump in vacancy due to new construction has kept Jacksonville industrial moving forward. Tenants are growing into the new, more functional spaces while older spaces are also being absorbed.
MULTIFAMILY SALES ACTIVITY
While sales volume dropped off in many markets due to the coronavirus pandemic, Jacksonville continued to see transactions with Q4’20 being the strongest quarter for sales volume in the market’s history. For the past four years, annual sales volume ($1B+) has been twice the market’s long term annual average. Market pricing is currently averaging $140K per unit, well below other major Florida MSAs. Cap rates continue to compress and are in the lower 5% range.
FEATURED PROPERTY
930 3rd Street
Neptune Beach, FL 32266

Recently remodeled in 2018, this 2,303 square foot professional office building features high-quality finishes and an efficient floor plan ideal for professional office or medical groups. You will experience ample onsite parking and 125 feet of frontage on 3rd Street (A1A). Nearby amenities include Publix, Walgreens, CVS, Starbucks, Bank of America, Regions Bank and several locally-owned restaurants.

IN THE NEWS
Retail Investment Sales Team Brokers Sale of 5-Property Portfolio

NAI Hallmark’s Retail Investment Sales team recently completed the sale of five properties once leased to nationally recognized childcare centers. The transactions were brokered by Vice President Bryan J. Mickler and Senior Associate Luke Feldman, CCIM who represented the seller.
200 North Ridgecrest Lane Jacksonville, FL
$1,775,000 | 10,603 SF
4310 Barkoskie Road
Jacksonville, FL
$850,000 | 6,206 SF
8401 Baymeadows Way
Jacksonville, FL
$800,000 | 6,377 SF
12040 McCormick Road Jacksonville, FL
$791,155 | 6,313 SF
2 Atlantic Court
Atlantic Beach, FL
$720,000 | 4,900 SF

+1 904 363 9002
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