A Message from our CPPA President......
Good October my friends.
The Firsthand Value of Multi-line & Factory Reps
In my early years as a distributor, I had a very jaded view of multi-line reps, however my view was framed not having any “real” knowledge of first what they did and secondly how they did it. In some of my early experiences, reps only provided token information, much of which I could read in a catalog....in a word, no real substance. How were they selected? What criteria were used in making the decision to hire them? What did they need to do to “qualify” for the position? Was it education, tenure in the industry, reputation - what? My cynicism is no longer there. I am a true believer in multi-line representation and the effectiveness an excellent rep can have on your business.
I saw this first-hand at our most recent CPPA tradeshow at Laurel Park. As I walked the show, I stood in the shadows and watched these vendors work tirelessly at our show. I listened quietly to the chatter among the reps as they discussed their ridiculous schedule, setting up, chatting all day, putting on their best face, unpacking, going to the car, driving to their next event, and doing it over and repeatedly – amazing.
Multi-line reps, good ones, are as valuable to your company as any machine operator, top level customer service rep, marketing director, or salesperson. They are in a word your eyes and ears in the field, your conduit as it were to supplier channel.
They are interacting with hundreds of distributors, hearing stories, sharing advice and creative options with you.
In a word, they are true hero’s. Thank you “hero’s” - multiline and supplier factory reps. We appreciate all your arduous work, and all you do every single day to bring the best for us to be successful - you are amazing!
We have this! Together we can accomplish everything!
Cliff Quicksell, MAS+
President, CPPA
301-717-0615
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Mark Your Calendars for our Upcoming Webinars! |
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10/14/2021 Webinar:
Need Something Sweet
In Your Life?
12:30 PM
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10/20/2021 Webinar:
Promotional Supplier Exchange - PSX
12:00 PM
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11/03/2021 Webinar:
Product Update From Visions
12:30 PM
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PCNA Partners with JanSport
Pittsburgh, PA - PCNA is once again expanding their family of brands with the addition of their newest retail partner, JanSport®. The backpack brand joins an already impressive family of brands in not only the bags category but also among the eco-friendly styles carried by the supplier since the majority of JanSport packs available at PCNA will be made in part with recycled materials.
When asked about the new partnership, Liz Haesler, Chief Merchandising Officer for PCNA says, “JanSport is a brand whose legacy precedes them. They represent a feeling of nostalgia for so many people and we are thrilled to add them to our impressive portfolio of retail brand partners.” Haesler continues, “As a leader in the bags category, we take great pride in making sure we provide our distributor partners with the best selection of quality, on-trend pieces. Not only does JanSport offer a great selection of packs made in part with recycled fabrics, but their packs are designed to last and come with a limited lifetime warranty, minimizing the brand’s waste and environmental impact – so with every sale, we are one step closer to protecting our environment.”
PCNA is launching the brand with a JanSport backpack style and more bags will be added by the end of the year and into 2022. By housing JanSport inventory at their warehouse, PCNA can accommodate large orders through both inventory and their best-in-class decorating capacity. Better yet, by inventorying products on-site, PCNA will be able to accommodate quick-turn orders through their SureShip® service so customer orders can ship out next-day if needed.
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Did you know CPPA members can automatically see Free Setup coupons
and more than 150+ supplier websites with PromoHunt?
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That's right -- just install the free PromoHunt browser extension, and then CPPA coupons, supplier phone numbers, and other helpful details will appear automatically at the bottom of supplier website pages.
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PPAI 2022 Icon Award Recipients |
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PPB Newslink - Hall of Fame, Distinguished Service, Humanitarian And Promotional Product Pioneers |
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PPAI Names Its 2022 Award Recipients For Hall of Fame,
Distinguished Service, Humanitarian And Promotional Product Pioneers
PPAI announced the recipients of its most prestigious awards for 2022, including PPAI Hall of Fame, PPAI Distinguished Service Award and PPAI H. Ted Olson Humanitarian Award, and the Promotional Product Pioneers.
The PPAI Hall of Fame gives permanent recognition to those whose selfless efforts and devotion to the industry are monumental. The 2022 inductees are Sherri C. Lennarson, MAS (left), the retired senior vice president of business development at Bankers Advertising Company, and Cliff Quicksell, Jr., MAS+ (second from left), president of Cliff Quicksell Associates.
The PPAI Distinguished Service Award celebrates members who consistently contribute their skills and expertise toward the betterment of the Association, through volunteer service or by offering their leadership skills to PPAI. In 2022, the recipients are Brandon Mackay, MAS (center), president and CEO of Snugz USA, and David Regan, MAS (second from right), vice president of sales and marketing at The Vernon Company.
Named after the late H. Ted Olson, MAS, PPAI president emeritus, the PPAI H. Ted Olson Humanitarian Award represents what Olson stood for—volunteerism inside and outside of the promotional products industry. The award is presented to PPAI members who have shown longstanding empathy, devotion and commitment to improving quality of life and facilitating change for the betterment of a community. In 2022, PPAI honors Peter Hirsch, MAS, president of Hirsch Gift, with this award.
In 2022, PPAI is also adding three new names to its roster of Promotional Product Pioneers. The Pioneers program recognizes PPAI’s rich history and serves as an opportunity to honor the vision and innovation that’s responsible for the industry’s growth. The newest Promotional Product Pioneers are Tom Constantino of Noteworthy Co., for his breakthrough product development; Ronald L. Cook of Glass Graphics for his service as an industry champion; and Edward Halperin of Perin Product Corp. for industry innovation.
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PPAI Promotional Products Work! Day |
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PPAI Announces Promotional Products Work! Day On October 20, 2021
PPAI has designated October 20, 2021, as Promotional Products Work! Day. The celebration will reflect the original program’s concept of celebrating the power of promotional products but on a single day instead of over a full week. Throughout the day, PPAI, together with its members and other industry professionals, will actively recognize and promote the value, impact and effectiveness of promotional products — the most memorable form of advertising.
This transition will allow the entire industry to focus its efforts on the one-day event and make a more significant impact. Each opportunity is intended to thank customers; spread awareness of the important role promotional products professionals play in all aspects of advertising, marketing, and business; and promote the power of promotional products.
Different organizations will celebrate in different ways, but the priority is for all industry businesses to engage with their customers and local community.
Here are some simple ideas to start planning:
2. Stage an in-person or virtual open house, a meet-and-greet, company tour or lunch-and-learn.
3. Host a Customer Appreciation Day. Bonus: share it online.
4. Personalize products as thank-you gifts.
5. Thank customers on social media.
6. Conduct a live stream on Facebook or Instagram and give a tour of your facility. Make sure to thank customers.
7. Partner with other industry professionals and lead a discussion on Twitter spaces.
8. Show support for a local charity — donate time, products or both.
To learn more and download the toolkit, visit ppai.org/ppwd. Additional resources and information will be posted as we get closer to PPW! Day 2021.
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7 Terrific Tips to Improve Time Management
Kelly Hyman * Entrepreneur Leadership Network Contributor * TV legal analyst and Attorney
Ever wish there were more time in a day? If you use your hours effectively, it'll start to feel like there actually is.
As Warren Buffet has said, “Time is money.” Time is a commodity we all want more of yet never manage to get enough of. However, with a few helpful tips, you can easily improve your time management. Taking account of how you spend the hours of your day helps maximize productivity and gives you more time for rest and relaxation.
Though we all work within the same 24 hours, there are simple ways to make each day feel more fulfilling. It involves getting rid of the things that waste our time and focusing on the things that make the most of it. Unsure where to start or need a fresh boost of motivation? Here are seven tips to get you moving in the right direction. Read More
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PPAI DEI Webinar Series
PPAI is excited to announce the launch of an upcoming PPAI DEI webinar series. PPAI’s webinar series provides industry professionals with the best tools, practices and actionable ideas that they can use to build up their businesses and expand their skill set. Among its upcoming webinars, through the rest of 2021, PPAI is hosting an ongoing a diversity, equity and inclusion (DEI) series that includes discussion opportunities as informative sessions on building a DEI framework, diversity management and more. PPAI’s webinars are free to Association members and $15 for PPAI Associates. Each session includes CAS or MAS credits which go towards the participant’s industry certifications.
Upcoming webinars include:
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The PPAI Expo 2022 Returns In Person To Las Vegas; Registration Now Open
PPAI’s Registration is now open for the highly anticipated The PPAI Expo 2022 in Las Vegas. The industry is ready to fully get back to business, and the The PPAI Expo will be ready to make it happen. The promotional products industry’s largest and longest-running trade show is returning to the Mandalay Bay Convention Center on January 10-13, 2022, and it’s bringing opportunities for attendees to reconnect with suppliers, grow their business, take advantage of extensive education options, and expand their professional communities through social and networking events.
The PPAI Expo 2022 begins on Monday, January 10 with The PPAI Expo Conference. The one-day education event will feature a curated line-up of impressive and knowledgeable speakers who will expand attendees’ minds and professional toolkits. The trade-show floor, including its popular product pavilions, opens Tuesday morning and runs through Thursday afternoon and will feature nearly 1,000 exhibiting companies from across the promotional products landscape.
“Registration is open!” says PPAI Director of Business Development and Expositions Ellen Tucker, CAE. “Those three words mean a little more this year, and they are bringing a greater level of excitement with them. They mean the countdown has started, the show is a go, that we are committed to bringing the industry together, in person, to kick-off 2022 with The PPAI Expo. With our Healthpitality plan in place, we are eager to safely bring the community together to engage in impactful networking, best-in-industry professional development and a place to do business.”
Healthpitality is the Association’s commitment to ensure the health and safety of show attendees and is an important part of the planning processes for every in-person PPAI event. The show rules are based upon local and federal laws, as well as any Mandalay Bay rules and regulations, and they will remain fluid. Find the most up-to-date event status regarding Healthpitality safeguards here.
Register early for discounts on select hotel accommodations. For more information on Expo 2022, visit expo.ppai.org. And to register, click here.
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