Your ISBT Connection | September 15, 2021
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Beverage industry supplier members can get their products and services in front of professionals from global soft drink brands and regional bottlers year-round. Sponsorships include content-based marketing programs, allowing suppliers the opportunity to control their message to their potential customers (instead of allowing their competitors to tell their story for them).  

To sponsor a future issue of the ISBT Connection, contact Tim Hudson at timh@datakey.org for more information
Featured News
Register Now - Join us on November 10 for BevTech Asia Pacific 2021!

BevTech Asia Pacific will kick off its first regional event on November 10, 2021. The BevTech Asia Pacific committee has been busy preparing an exciting agenda, which includes a keynote from Dr. Martin Orzinsky, one of Asia Pacific's leading supply chain executives. Other papers for the event will focus on beverage technology and innovation, flavouring trends, energy reduction and sustainability, and the re-shaping of beverage consumption in the Asia Pacific region. As part of the promotion for ISBT and the event, the BevTech Asia Pacific team will be presenting at the FHA Match Drinks webinar, September 15-16, 2021. Details on the event can be found here.

Please register yourself and your colleagues in the region for BevTech Asia Pacific’s virtual, inaugural event on November 10, 2021.
BevTech 2022 - Call for Outstanding Presentations!

Are you a leader in the beverage industry? Do you have innovations that can be shared? Is your technology worthy of a presentation at the premier beverage industry event? If yes, then read on!
 
We are looking for informative presentations with a heavy focus on Sustainability, Digitalization, and Industry & Quality 4.0.
 
ISBT is currently accepting proposals for presentations. Each proposal will be evaluated and reviewed by industry subject matter experts for technical merit, industry significance, and innovation. BevTech 2022 will take place in person May 2-4 at the Embassy Suites Dallas-Frisco in Frisco, Texas, USA.
 
All proposals are due by October 1. To learn more about presentation requirements and where to submit your proposal, please click the button below.
 
If you have what it takes to present, send your proposal to be considered as a presenter at the most prestigious event in the beverage industry.
New, Exciting Sponsorship Opportunities Available for Virtual BevTech Events Worldwide!

ISBT is now offering a new and effective program to help gain visibility while supporting the vision of the Society to be the premier international technical society for the beverage industry. Now you can be part of that vision!
 
This sponsorship program will allow our regional BevTech committees to offer the best technical programs while keeping attendee costs reasonable. Your generous support will be recognized throughout the entire event, as well as in pre- and post-event marketing. We have a program for any budget!
 
 
  1. Sponsor’s logo in all promotional activity as well as on ISBT’s website and registration pages
  2. Recognition during the live event
  3. Post-event recognition of the event and follow-up surveys
  4. Logo on ISBT.com
  5. Social media mentions
 
We have three sponsorship levels. Sponsorship is particular to a specific event – you choose which event(s) you wish to sponsor.
 
  • Gold Level - $2,000 / event: includes the Benefits of Sponsorship listed above + 1-year new membership for 4 employees + $600 credit towards a Beverage Institute by ISBT® class
  • Silver Level - $1,000/event: includes the Benefits of Sponsorship listed above + 1-year new membership for 2 employees + $300 credit towards a Beverage Institute by ISBT® class
  • Bronze Level - $500/event: includes the Benefits of Sponsorship listed above
 
We have limited sponsorship opportunities for each event. Make your decision and act now! You can sponsor one or several events. The deadline is one month before the event you wish to sponsor.
 
  • BevTech Latin America® – October 19. Deadline: September 19.
  • BevTech Canada™ – October 27. Deadline: September 27.
  • BevTech Asia Pacific – November 10. Deadline: October 10.

If you are interested, please contact the ISBT Office at office@isbt.com and let us know which events and what sponsorship levels you wish to pursue.
BevTech Europe - Gold Level Sponsor
BevTech Canada - Bronze Level Sponsor
Register Now for ISBT's Virtual Meetings

Our regional leaders are hard at work developing a great lineup of speakers for each of the upcoming meetings. Please click on the links below to learn more about each event and register now!
 
Registration is free for all current ISBT members. Non-members may join and attend at the introductory rate of USD $250, which includes a one-year membership. Why not invite colleagues to expand their knowledge as well?

September 30, 2021 - BevTech Europe 2021

October 27, 2021 - BevTech Canada™ 2021

November 10, 2021 - BevTech Asia Pacific 2021

NEW DATE! November 17, 2021 - BevTech Latin America® 2021  (more information below)
Celebrate BevTech Latin America's 10th Anniversary!

BevTech Latin America is moving from October 19 to November 17, and we've got a great program for you. We've posted our Preliminary Program, and we think you'll agree that the BevTech Latin America planning committee has put together a great line-up of speakers and presentations. Don't miss out – register now!
Check Out the Program for BevTech Europe!
 
As usual, the BevTech Europe planning committee promises a great lineup of speakers and presentations. In addition to the regulation updates for the European beverage industry, we will feature some of the emerging challenges, such as off-notes, microbes, and particles, that are sure to grab your attention.
 
Take a look at the program, then be sure to register so you don’t miss a single presentation! We look forward to seeing you on 30 September 2021,Central European Time.
BevTech Europe Thanks SGS for Being a Gold Level Sponsor
2021 ISBT Resource Guide Online Now

The 2021 Beverage Industry Resource Guide is online now and should be hitting desks in the next couple of weeks. The Resource Guide is designed to help facilitate connections and relationships between members. This year's print resource guide has grown considerably over the very first guide, which was published in 2020. We are excited to now feature more than 250 soft drink brands, 60 regional bottling companies, 20 consulting firms and more than 350 supplier members segmented by business category!

Check out the full online edition of the Resource Guide by clicking the button below.
Beverage Institute by ISBT®
Learn the Truth
In real life, a coyote runs almost twice as fast as a roadrunner!
 
Get the education you need to discover the truth about beverages at the Beverage Institute.
Technology Firsts in September
 
  • The use of “bug” to describe a flaw in the design or operation of a technical system dates back to Thomas Edison.
  • September 8, 1966: The first episode of Star Trek airs on NBC.
 
Feedback
Feedback from students continues to be very positive on Beverage Institute courses and seminars. Visit the Beverage Institute site to see the current course offerings!
Need to Know More About Packaging in General?
 
The Packaging School, partner of the Beverage Institute, has a course that will provide you with a solid foundation in packaging basics. For only $97, you receive 20 days of learning access when you sign up here: https://packagingschool.com/packaging-boot-camp/
For more information, contact Julie Rice Suggs, PhD Academic Director of The Packaging School at julie@packagingschool.com.
 
For more information, contact Tom Reimer at tom@isbt.com, or visit www.isbt.com
Did You Know?
"Did You Know?" is a series of interesting events and changes to the ISBT and the beverage Industry. If you have an ISBT tidbit or "fun fact," send it to tom@isbt.com. 
 
Did You Know... about the ISBT?
Logo: Initially called the European Regional Meeting, the first meeting was on February 23, 2006, at the Coca-Cola European Partners facility in Brussels. Use of this logo began in 2017.

The 2021 BevTech Europe Meeting is September 30 - sign up here.

International: Gary Robson became the first non-North American President of the ISBT in 2019.

Spouse Event: The ISBT sponsored a “Spouse Event” until 2006 (although 2002 was supposed to be the last year). The wife of the president would organize an event (i.e., a Monday breakfast in the president’s suite) for the spouses, primarily wives, where she would outline the planned activities for them throughout the week.
Committee Profile
Sanitation and Microbiological Control Technical Committee Leadership Changes
 
We are very excited to share with you that Kris Krueger has accepted the position as Chair of the Sanitation and Microbiological Control Technical Committee. Bret Vastano held this position for several years, providing strong leadership; but he recently decided to step down due to new job responsibilities at PepsiCo. With Bret’s leadership and support, the committee has launched many initiatives and achieved several accolades, most significant of which are:
 
1. Developed the Basics of Beverage Microbiology module for the Beverage Institute by ISBT®
2. Revised the ISBT Sanitation Manual
3. Supported the ISBT Covid Guidance Document
4. Initiated joint committee work with the Water Quality & Treatment, Quality, and Packaging Technology Technical Committees
 
Kris was appointed 2nd Vice Chair in 2019 and then moved into the 1st Vice Chair in 2020. He will now take over as the Technical Committee Chair from Bret. Kris has done a fantastic job of coordinating key committee initiatives and helping develop our BevTech 2021 Technical Committee session. As chair, Kris will continue to advance the goals and objectives of the committee and take on new initiatives to further its mission. Bret will provide support to Kris through the transition period and will continue to be a member of ISBT. Taking over Kris’s role as 1st Vice Chair will be John Keenan. John was appointed 2nd Vice Chair in 2020 and has been very helpful in supporting the committee. John will now take on a larger role within the committee with this change. Kris and John will be filling the open 2nd Vice Chair position soon. 
 
We would like to wish Bret the best of luck in his new role, and we would like to thank Kris and John for their ongoing support and leadership of this committee
 
The Sanitation and Microbiological Control Technical Committee:
Bret Vastano
PepsiCo
Kris Krueger
Diversey, Inc.
John Keenan
Ecolab
Welcome, New Members!
ISBT is proud to announce we have gained four new members since September 1. Please join us in welcoming them to the association! To view the complete list of new members, click the button below. For information about joining ISBT, click Join ISBT below.
Industry News
If you have news (i.e., new hires, personnel promotions, facility changes, etc.) that you would like to see mentioned in the ISBT Connection, please email steveg@datakey.org. The deadline for submission for the next issue of the ISBT Connection is September 10.
Pepsi® Introduces Pepsi-Cola Soda Shop in Cream Soda and Black Cherry with New Music Video Featuring Global Pop Star Doja Cat and Her Modern Take on a Classic Track from "Grease" - Pepsi and Doja Cat Launch Limited-Edition Product with New Remake of "You're The One That I Want," Debuting on TV During the 2021 MTV Video Music Awards (VMAs).

Coca-Cola’s Supply Chain Under Pressure Due to Shortage of Cans - Firm is experiencing a ‘number of logistics challenges’ in UK and EU such as the lack of HGV drivers.

Popeyes and Dr Pepper Reveal the Ultimate Tailgating Experience - Popeyes and Dr Pepper might have scored the biggest food and football win this season. While everyone loves that chicken from Popeyes and Dr Pepper returns to glory with Fansville, the dynamic duo has created the ultimate tailgating experience for fans. Could you be the envy of football fans everywhere?
Sponsored Resource Guide News
The Beverage Industry Resource Guide contains information from beverage industry supplier members from a promotional standpoint. It is for advertising purposes and does not reflect the opinions or position of ISBT. 
Ask the Expert on Membrane Filtration - Michel van Musschenbroek (Sr. Field Marketing Specialist) at MilliporeSigma discusses membrane filtration and how set up can affect sample results.
Messer Bulk Carbon Dioxide and Nitrogen for Beverage Production Applications - From carbonated beverages to sparkling water, Messer can help you make sure no one goes thirsty, whether you’re managing a major bottling plant or a craft brewery.
SUEZ Introduces New PFAs Testing Capability at Analytical Lab in Tomball, Texas - With a new capability to analyze water samples for ultra-low, trace levels of PFAS, SUEZ can now identify the specific types of PFAS present in customers’ water, then create a customized treatment plan to best remediate the contamination.
Admix, Inc. Introduces the Boston Shearmill - The Boston Shearmill is your solution for inline wet milling and superior particle size reduction. This heavy duty machine will mix, disperse, emulsify, pulverize, macerate, crush and homogenize to your desired levels.
Desana Max IC Color Change Technology for Rapid Verification of Equipment Cleanliness - See how to use AFCO's Desana Max IC Color Change Technology for rapid verification of CIP system cleanliness.
AGR International Inc. Coatings for Containers – American Glass Research to Present its Latest Live - This webinar consists of 2 sessions of instruction and will demonstrate the protection provided and indicate how the coatings ensure satisfactory container performance.
EXBERRY Love Color Red - Red is an iconic color that demands instant attention. Globally recognized as the color of love, it is also an invigorating shade that signifies energy and power.
If you have sponsored content (i.e., new products, case studies, white papers, etc.) that you would like to see mentioned in the ISBT Connection, please email steveg@datakey.org or upload to the Beverage Industry Resource Guide by September 10.