May 2023

FEI - St. Louis is the premier organization for the financial executives in the St. Louis area.

5 Critical Ways the CFO Role Is Evolving

FEI Daily | 04/19/23

by Kurt Shintaffer

Today’s CFO must not be just a consumer of technology and enterprise applications but rather have a deep understanding of how digital products and services are driving competitive advantage and user engagement.

In a recent conversation with one of our sales leaders, she told me about a meeting with the finance chief at a large customer who had changed his title to “Digital CFO.” She wondered what I thought of that. My response: it makes sense. While I don’t feel the need to put “digital” in front of my title, I understand why this leader wants to do so – to emphasize the shift in their way of thinking, understanding, and engaging with the organization. Digital transformation not only changed the role of the CIO, CMO and other leaders, it fundamentally impacted the role of finance.

As I’m sure many of my peers reading this agree, the role of the CFO is not just about finance.

FEI - St. Louis Fundraising Facts

No ifs, ands, or "putts" about it, the FEI - St. Louis Golf Tournament puts some serious green in the pockets of area charities.

Originally, the FEI - St. Louis Golf Tournament supported the FEI Scholarship Fund. In 2013, however, the Board members decided to select a local charity to support instead. Thanks to monies raised through donated raffle items, entry fees, and the 50/50, FEI has donated over $5,000 each year to a charity of choice. (Due to the COVID-19 shutdowns, FEI did not hold the golf event in 2020 or 2021.)

To date, FEI has donated over $40,000 in total to deserving organizations:

St. Louis Blues 14 Fund
Magic House
Aim High
Boys Hope Girls Hope
Junior Achievement
College Bound
Independence Center

FEI - St. Louis is supporting another deserving organization with the 2023 golf tournament, the Girl Scouts of Eastern Missouri. Feel great about teeing up with some of your favorite area financial leaders because as you improve your swing, you're helping create the next generation of female leaders.