Saving cBHT: APC prepares major media campaign
More than 500 people attended APC's emergency meeting on the threat to cBHT -- a meeting where we announced our ambitious media campaign to protect compounder's right to make hormone therapy, and patients' right to have the treatment that is helping millions every day.
Make no mistake: This is an existential threat for the compounding industry, and potentially a nightmare for the millions of Americans who rely on cBHT therapy. It will require the kind of ambitious, long-term, and nationwide effort we're planning to stop it.
APC, with your help, is stepping up to protect your business and your patients with an aggressive, multi-pronged, three-year media campaign aimed at informing and mobilising patients, prescribers, and legislators.
The cornerstone of the campaign will be focusing on the human face of cBHT -- the people whose lives are improved -- with special emphasis for the first 12-18 months on the threat to cBHT.We've already had a proof-of-concept video produced:
That's our plan -- the question is, will enough of you step up to support it?
Read the details, what we're doing, and why we need you at A4PC.org/cbhtrisk.
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