The Toy Book Top 10: The Hottest Stories of March 2023



It’s April, so The Toy Book is hitting the rewind button and taking a look back at some of the hottest stories of March 2023, as chosen by you, the readers. Check out the list…

Endeavor Assembles Tag Team with UFC, WWE Combo



Endeavor Group Holdings and World Wrestling Entertainment (WWE) have confirmed plans to create a new, publicly traded company pairing WWE with UFC. In the toy department, Mattel has a long-running relationship with WWE while Jazwares most recently produced UFC action figures. Read more…

It’s a Barrel of Monkey Business for Hasbro and Spin Master



The company behind PAW Patrol and Rubik’s Cube adds another classic property to its portfolio with Barrel of Monkeys. Hasbro granted Spin Master the worldwide licensing agreement to the classic game effective Jan. 1, 2024. Read more…

Sesame Workshop Steps Up to the Mic With Singing Machine x Sesame Street Licensing Deal



This fall, the Singing Machine Co. will begin releasing singalong karaoke products featuring characters from Sesame Street, such as Elmo, Cookie Monster, Big Bird, and Abby Cadabby. Read more…

The Loyal Subjects, Paramount Team Up to Extend Teenage Mutant Ninja Turtles BST AXN Collection

BST AXN (pronounced “best action”) is a line of products that includes characters from multiple intellectual properties, with TMNT leading the charge. The line is carried at a growing number of specialty retailers, hobby shops, and mass retailers. Read more…

Funko Games Introduces Star Wars Rivals



Star Wars Rivals is an expandable card game experience in which players adventure in each era of the Star Wars galaxy. The game invites players to choose a side (dark or light) and strategize by creating teams that combine characters with stellar abilities in order to collect the most location cards and win the game. Read more at The Pop Insider…

Playmobil, Crayola Team Up for Playmobil Color Series Relaunch



Following a 45-year hiatus, the Playmobil Color series is making a comeback. Playmobil inked a deal with Crayola to relaunch the line this fall with a collection of five new sets that include basic white figures, accessories, vehicles, and more that kids can color and customize with Crayola Ultra Clean washable markers. Read more…

Moose Toys’ Magic Mixies Heads to Netflix



Moose Toys is extending the reach of its Magic Mixies brand by bringing it to millions of households via Netflix. The company released a pair of specials repurposing content from the Magic Mixies YouTube series. Read more…

Cloud b and Little Big Friends Tap Swerve as Agency of Record



Swerve will launch and manage influencer marketing and other public relations efforts for the Cloud b and Little Big Friends brands in the U.S. and Canada. Read more…

Talking Retail with Learning Express Toys & Gifts’ Lauren Derse on the ‘Power Kid Podcast’



In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Lauren Derse, CEO of Learning Express Toys & Gifts to the show. Listen here…

The Toy Book Podcasts by Adventure Media & Events are available through all of your favorite streaming services, including Amazon Music, Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.

Ashley Mady Appointed ‘Zigazoo Kids’ President



The newly created role focuses on user engagement and further growth and development of Zigazoo Kids, a social media app for kids ages 9-11. Zigazoo Kids has been installed more than three million times since it launched. Read more…

Walmart Vet Laura Phillips Joins MGA Entertainment



She will lead and support the Walmart and Sam’s Club omnichannel businesses across sales, licensed products, and supply chain operations for all MGA brands, as well as help MGA advance its strategic initiatives across the business. Read more…

Industry Vet Laura Tommervik Joins Fun In Motion Toys as Director of Marketing



Tommervik has spent 25 years in the industry, expanding marketing and brand leadership with Wizards of the Coast, Toysmith, and Humongous Entertainment. Read more…

Toys “R” Us Asia Welcomes New CEO Leo Tsoi



Tsoi has an extensive history of experience in the retail and consumer world, with time at a number of brands across Asia such as Pepsico and Procter & Gamble. Tsoi most recently served as CEO of Starbucks China. Read more…