Join us on August 12 with WAGG!

Friday Loo is back on August 12 with the theme Pets for Vets as we celebrate our Veterans!

5:30-9:30 PM at Lincoln Park

Thank You!

In July, the team at VGM hosted an employee fundraiser to raise money for projects and events in Downtown Waterloo.

All year long, Main Street Waterloo has projects and events that we need help with. Volunteers like yourself are what makes our events and projects successful.

Opportunities include joining a council, event planning, and volunteering during a event!

The pink petunia flower baskets have become synonymous with downtown Waterloo. Each spring, Main Street Waterloo volunteers hang over 100 of these beautiful flower baskets, adorning downtown from May until October. The program is made possible through the contributions of individuals and small businesses throughout the Cedar Valley.

Thank you to all our 2022 Flower Basket Sponsors!

Main Street Waterloo is able to support downtown businesses, hang flower baskets, decorate for the holidays, host events and more because of the generosity of our community.

The organization is hosting our 2022 investment campaign by challenging 100 people to donate $100 to make our city center stronger.

Main Street Waterloo is a non-profit organization dedicated to the revitalization of our downtown center, and with your help we have been able to do so much with the district.

Through your continued support and partnership, we are excited to promote and represent Waterloo as a great place to live, work and play.

Iowa Irish Fest

August 5-7

Iowa Irish Fest is dedicated to celebrating Irish culture in Iowa and is held annually during the first full weekend of August.

Stem & Stein

August 13

 Gather with friends downtown to experience an amazing selection of craft and domestic beers along with wines from a variety of vendors.

Cedar Valley Pridefest August 26-27

Celebrate diversity, equality and unity in the Cedar Valley at our 8th annual Pridefest. 

August

• Aug. 12 Friday Loo

September

• Sep. 2 Friday Loo
• Sep. 3 Food Truck Festival
• Sep. 3-11 Taste of Loo
• Sep. 15 Pint Night Ride

October

• Oct. 4 Mayor's Fun Run
• Oct. 11 Cheers to Small Business
• Oct. 29 Downtown Trick or Treat

November

• Shop Downtown Saturdays
• Nov. 26 Shop Small Saturday
• Nov. 26 Winter Wonder Loo Starts

December

• Winter Wonder Loo Continues
• Shop Downtown Continues

President​

​Zach Hansen

Vice President

Samantha Meier

Past President

Blake Hammer

Treasurer

Daniel Janssen

Executive Director 

Jessica Rucker

Council Chairs:

Design 

Brandon Alvarado

Economic Vitality 

Michael Huisman

Organization 

Purvis Williams

Promotions 

Nick Hedrick

At Large

David Deeds

Mike Ihel

Ivan Valtchev

Brendon Wagner

Liaisons

Mayor Quentin Hart

Council Person John Chiles

Tavis Hall, Experience Waterloo

Ty Kimball, Cedar Falls Community Main Street

Linda Laylin, BH Co. Supervisors

Cara Miller, Silos & Smokestacks

Waterloo Police Department

Jim Schaffer, Grow Cedar Valley

Aric Schroeder, City Planning & Development