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The Toy Book’s Get List Connects Retailers and Manufacturers with In-Stock, Fast-Ship Toys and Games
The Get List is live! In an effort to connect retailers to manufacturers to keep shelves stocked — especially amid trade show cancellations — the Toy Book introduces The Get List, a curated list of in-stock products that retailers can get fast from U.S. warehouses. Browse the list early and often to see the latest products added throughout the holiday selling season. Read more…
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Moose Toys Named Master Toy Licensee for Strawberry Shortcake Relaunch
WildBrain is bringing back the sweetest baker around, but with a cool new look and a confident, savvy attitude. This relaunch marks the beginning of a new era for Strawberry Shortcake, with a slew of new products and an animated series. Moose Toys is on board as master toy partner for the relaunch. Read more…
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Hasbro, Kilburn Live Are Bringing ‘The Game Room’ to the American Dream
In 2018, Hasbro and Kilburn Live first teamed up on a plan to create branded Family Entertainment Center (FEC) concepts centered around Hasbro’s toy and game brands. While the pandemic slowed some developments, the companies are back in action with plans for The Game Room powered by Hasbro, a one-of-a-kind immersive concept slated to open next year at the American Dream entertainment and retail complex in Bergen County, New Jersey. Read more…
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Movie, TV Viewership Is Booming as Screen Entertainment Spending Declines, NPD Says
According to new data from The NPD Group, time spent watching TV and movies in the U.S. rose 4% in the first half of this year. Viewing hours spent between January and June accounted for nearly 30% of the time that U.S. families spent entertaining themselves, but overall consumer spending on screen-based entertainment fell 1%. Read more…
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Ravensburger North America Halts Orders Amid Global Supply Chain Crisis
A letter sent to retailers by Ravensburger North America CEO Filip Franke states that the maker of puzzles, games, science kits, and other products will halt acceptance of orders for the foreseeable future beginning tomorrow. Franke says that the challenges of the supply chain crisis have been amplified when coupled with setbacks in his company’s own, internal, long-term improvement efforts at its warehouses. Read more…
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Amazon Unwraps 2021 ‘Toys We Love List,’ Holiday Pop Up Shops
Amazon is offering more than 70 exclusive toys and games this holiday season and will open Amazon Pop Up stores in select markets. Families will have a chance to check out toys from Amazon’s Toys We Love List in person. According to the retailer, the stores will be “a wintry wonderland [to] discover, play with, and purchase toys.” Read more…
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Mattel Introduces Barbie Music Producer Doll to Highlight the Gender Gap in the Music Industry
The unveiling of Music Producer as the latest Barbie Career of the Year is part of the continuing mission of the Barbie Dream Gap Project, an effort that seeks to level the playing field for all genders in all careers. According to recent data, less than 3% of popular music is produced by women. Read more…
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Learning Resources Conjures Up Coding Critters MagiCoders
Coding Critters MagiCoders brings a pair of mythical creatures and accompanying playsets into the 2020 Preschool Toy of the Year (TOTY) Award-winning line of interactive pets. Kids ages 4 and up can explore STEM concepts through storytelling as they cast spells with magical coding wands and build hands-on skills with Skye the Unicorn and Blazer the Dragon. Read more…
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Snap Ships Tactics Board Game to Debut at Gen Con
The annual tabletop gaming convention Gen Con Indy is taking place this weekend and PlayMonster is teaming up with Lynnvander Studios for a big reveal. Snap Ships Tactics is a battle strategy board game with a constructible, expandable, multiplayer experience that uses Snap Ships toys in a new way. Read more…
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Funko Flies High with The Mandalorian’s Grogu at the Macy’s Thanksgiving Day Parade
This is the way … to 34th Street. Funko, in collaboration with Lucasfilm and Macy’s, is bringing Grogu (aka “Baby Yoda”) to the Macy’s Thanksgiving Day Parade as a giant balloon. A line of companion merchandise will be sold to mark the occasion. Read more…
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Get Caught in Spider-Man’s Web with Jazwares’ Spidey and His Amazing Friends Toys
With great toys comes great responsibility. Fans of Marvel’s Spidey and His Amazing Friends — the animated superhero series on Disney Junior and Disney+ — can swing into Target to check out Jazwares’ new toy line based on the superhero show. Read more…
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The Annual Pokémon Center Halloween Collection Has Arrived
Halloween is getting close, and that means that Pokémon Center — the official online retailer for all things Pokémon — has revealed its annual collection of merch for this spooktacular holiday. This year’s collection features three product lines. Read more...
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Schleich Is Searching for a Chief Storytelling Officer
Schleich, the manufacturer of animal figures and playsets, believes that storytelling sparks imagination and play to prepare kids to change the world. The company is searching for a Chief Storytelling Officer to star in Schleich’s holiday campaign, which features a series of videos meant to inspire imagination in kids across the world. Read more…
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Playtime PR Forges a Global Alliance with The Play Group
In an effort to provide clients in the toy and game space with global reach, Playtime PR first launched a partnership network in 2018 to connect with compatible agencies around the world. Now, that collective has been rebranded as The Play Group and includes several international agencies, including PlayWise Partners in the U.S. Read more…
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The Toy Coach, Learning Express of Lake Zurich Partner for Toy Creators Academy Scholarship
The Toy Coach Azhelle Wade entered into a partnership agreement with Richard Derr and Learning Express Toys of Lake Zurich, Illinois, to launch a scholarship program. Ten aspiring toy creators that come from a place of financial hardship will be granted full admission to the Toy Creators Academy, a comprehensive toy business program that teaches students how to fully develop toy and game ideas and how to pitch their creations to retail buyers and toy companies. Read more…
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Space Racers Toys Join Inspiration4 for the First All-Civilian Mission to Orbit
Toys inspired by the Space Racers STEM-based animated series took flight yesterday on Inspiration4, the first-ever all-civilian mission to orbit. Upon their return to Earth, Eagle, Robyn, Hawk, Raven, and Starling will be auctioned off with proceeds benefiting St. Jude Children’s Research Hospital. Read more...
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GameStop Sales Grow as Company Increases Position on Toys, Collectibles, Consumer Electronics
The GameStop turnaround has entered a new chapter, and one needs to look no further than the company’s second quarter earnings call to see a big difference in approach. The first report under new CEO and former Amazon executive Matt Furlong was remarkably lean on talk. The video game retailer’s formal earnings report was devoid of executive quotes and fluff as GameStop Q2 sales spiked to $1.183 billion compared to $942 million during the same period last year. Read more…
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Reuben Klamer, Inventor of The Game of Life, Dead at 99
Klamer was tapped by Milton Bradley to create a new game to celebrate its 100th anniversary in 1960. Inspired by The Checkered Game of Life, Klamer’s Game of Life went on to sell more than 70 million copies across countless versions, first by Milton Bradley and later by Hasbro. Read more…
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Kristen Gray Named President of Konami Cross Media NY
Gray oversaw the resurgence of the Yu-Gi-Oh! brand in territories outside of Asia and spearheaded the business development for the company’s gaming IP, including Contra, Bomberman, and Frogger. She is the executive producer of the new Frogger game show that will stream on Peacock this fall. Read more…
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Disguise Taps Kim Lucas and Nathalie Ferrier to Grow Its European Dress Up Market
As business development manager for the U.K. and Ireland, Kim Lucas will oversee the development of U.K. business alongside the senior management team. Nathalie Ferrier will serve as business development manager for France and Benelux with a focus on building markets via direct-to-retail outlets. Read more…
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CAMP Taps Former WarnerMedia Executive Chris Spadaccini as Chief Marketing Officer
In his new role, Spadaccini will lead CAMP‘s brand, advertising, creative, media, and growth marketing strategies. Spadaccini joins the company from WarnerMedia where he most recently held the position of chief marketing officer and led marketing for HBO Max, HBO, TNT, TBS, and truTV. Read more…
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