November 2020

The official newsletter of Kentucky's Beef Industry.
2021 KCA CONVENTION UPDATE
The Kentucky Cattlemen's Association Convention will be held Friday, January 15, 2021, at the Owensboro Convention Center. This one-day conference will include the five Regional Delegate Caucus meetings, the KCA Opening and Closing General Sessions, and the Hall of Fame award presentations. The Owensboro Convention Center has notified that we are allowed no more than 580 attendees at this year's convention. For this reasoning, we are opening registration to County Delegates first and then opening up to the general membership after December 1st. Look for more details to come this week.
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TRUMP ADMINISTRATION INVESTS $5 MILLION IN HIGH-SPEED BROADBAND IN RURAL KENTUCKY
The Trump Administration today announced that the United States Department of Agriculture (USDA) is investing $5 million to provide broadband service in unserved and underserved rural areas in Kentucky. This investment is part of the $550 million Congress allocated to the second round of the ReConnect Program.
CATTLE INDUSTRY CONVENTION POSTPONED UNTIL AUGUST 2021
The Cattle Industry Annual Convention and NCBA Trade Show is one of the industry’s biggest events each year, bringing together cattlemen and cattlewomen from across the nation to do the work of our industry. Unfortunately, the current pandemic presents challenges that make bringing people together difficult. With the health and safety of our attendees, exhibitors, sponsors, and partners in mind, NCBA has made the difficult decision to postpone the in-person event to August 2021.
ORDER KCA APPAREL BY DECEMBER 4TH FOR CHRISTMAS DELIVERY!
Check out the KCA store for all of your KCA apparel needs! From windbreakers to hoodies, find the perfect gift today. Place your order by Friday, December 4th to ensure Christmas delivery!
PLAN AND PROTECT
An interactive conversation to guide you on estate planning, land transitions, and wealth management best practices.
QUARLES STATEMENT ON GOVERNOR'S ANNOUNCEMENT THAT HE WILL FULFILL REQUEST FOR CARES ACT
Agriculture Commissioner Dr. Ryan Quarles released the following statement upon learning Governor Beshear would be fulfilling the Quarles administration's request for $2 million of Coronavirus Aid, Relief, and Economic Security (CARES) Act funding for meat processing.
Checkin' on the Checkoff
BEEF. IT'S WHAT'S FOR DINNER. RETURNS TO BROADCAST TELEVISION FOR HOLIDAY CAMPAIGN
With the holidays looking a little different this year, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is ensuring one thing remains the same - Beef. It’s What’s For Holiday Dinner. Whether gathering around the ‘Beef Drool Log’ or learning how to cook the perfect holiday meal with beef, Beef. It’s What’s For Dinner. has a little something for everyone this holiday season. To remind consumers across the country that beef is the only protein that they want to feed their families this holiday season, Beef. It’s What’s For Dinner. will return to broadcast television. For the first time since 2003, Beef Checkoff-funded advertisements and the iconic Beef. It’s What’s For Dinner. brand will be on television, airing a limited number of ads during the Hallmark Channel’s Countdown to Christmas movies. 
BEEF UP YOUR THANKSGIVING!
Capture the flavors of fall with a delicious roast this Thanksgiving! This recipe pairs a sweet maple glaze with nutty acorn squash to fully enhance the flavors of the rib roast.
Happening at Eden Shale Farm
HOOP BARN ADDED TO LARGE BALE FEEDER
If you watched the video from our Fall Virtual Open House this year, you may have noticed an addition to our large bale feeder. During the summer, we added a hoop barn structure over the large bale feeder. 
EDEN SHALE FARM UPDATE - OCTOBER 2020
With the help of UK’s Dr. Jeff Lehmkuhler we hosted a virtual Weaning Workshop this year. Dr. Lehmkuhler came to the farm and helped us on weaning day and captured a bunch of video footage that was then used to create an online module. Other topics were also covered and presented in the preceding weeks as their own module. In all there were 8 weeks’ worth of videos covering every aspect of the weaning process. If you would like to view, the content is available on the UK Beef IRM and Eden Shale Farm Facebook pages.
Youth Activities
ORDER YOUR KJCA APPAREL TODAY!
Order by Friday, December 4th, 2020 to ensure Christmas delivery!
In The News
RETAIL INSIGHTS
What's happening with Beef at Retail? These monthly articles leverage scanner data and other sources to inform retailers and other channel audiences on key beef industry trends and measures at retail. The topics may vary by month. We welcome your feedback, and if you are interested in a specific topic, please let us know by contacting BeefNewsNow@beef.org
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LIVESTOCK PRODUCERS HAIL FINALIZED USFWS RULE DELISTING GRAY WOLF
Leaders from the National Cattlemen’s Beef Association (NCBA) and the Public Lands Council (PLC) joined Department of the Interior Secretary David Bernhardt and U.S. Fish and Wildlife Service Director Aurelia Skipwith in Minnesota to mark the historic announcement that gray wolves in the contiguous 48 United States have fully recovered and will be returned to state management after having received various levels of protection under the Endangered Species Act (ESA) for nearly 40 years.
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