03/10/2021

Virtual Leadership Lunch & Learn 
"Social Media Success Strategies"

Dear PBA Members,

As Chair of PBA, one of John Bailey's goals has been to offer education and training in a casual atmosphere with an opportunity to network, hear what is going on within the industry, and learn valuable information to bring back to your organization. John introduced "Leadership Lunch & Learn" sessions a few years ago.

This year, we will again host our program virtually. John hand-picked this topic as he feel it's very important for the motorcoach industry to learn the social marketing tools to capture business, especially now as we return to booking trips. On April 8th, we will educate Members on Social Media Success Strategies. As we restart our marketing efforts, this is one session you won't want to miss. 

Note, if Members find value in the session, we have a series of other related sessions ready to go. Please be sure to do our survey after you attend the session, but first, you need to register! 

The cost is very reasonable at $25. There are also sponsorship opportunities which include one registration. We will send a Zoom link as the date nears to registered participants.

Strategic Overview Session for Owners & Leaders 
Build Back Business by Tapping into Social Marketing

We will delve into social media success strategies as we explore what's working NOW in our industry. Focusing on top platform strategies we'll dive into executive-level info Members will want to know as you manage a company or a marketing team into COVID recovery. We'll dive into Facebook, Instagram, You-Tube, Pinterest, Twitter, and Linkedin strategies so members have a clear snapshot of social marketing today.
 
We'll uncover:
  • Demographics of users of each platform
  • Benefits and drawbacks by channel
  • Common pitfalls and how to avoid them
  • Best practices with a glimpse behind the scenes at travel & tourism industry examples

Since video is the foundation of success on all social channels, we'll explore the newest tips & video trends. Members will walk away with best practices, tips, and trends in social marketing along with a resource guide.


About Our Presenters...
Catherine Heeg
Catherine draws on nearly 30 years of experience as a travel and tourism industry professional. A social media pioneer, Catherine is passionate about making social media easier to understand. She draws upon her experience as a writer, marketer, and entrepreneur to show how to ignite real business results by designing compelling campaigns that drive engagement.

Sally Davis Berry
A familiar face to the industry overall and our members, Sally is a tourism professional with over 20 years of experience in the motorcoach market. Sally was named one of the Top 10 Most Influential Women in the Group tour market, a Top 25 Tourism Professional, and a Top Innovator in the Group Tour market. We are delighted to have her back to share her knowledge with our Members!
Please call me if any questions.

Thank you,
Patricia Cowley 
Executive Director 
Telephone: 717-236-9042 
Email:  director@pabus.org 
Website: www.pabus.org