5 Useful Tips for EVERYONE who Communicates with ANYONE, from Quirks
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Watch for the release of Quirk's Sept/Oct edition including our HLI article "Health Literacy Guidance for HCP Communication with Patients" |
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2020 Members: Vote for 2021-2022 Intellus Directors Today! |
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Manufacturer Director-at-Large Candidate
Elle Park, Apellis,
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Non-manufacturer Director-at-Large Candidate
Amber Leila Esco, Health Union,
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Non-manufacturer Director-at-Large Candidate
Will Leopold, ThinkGen,
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Collaborate, Learn AND Save?
8 Fall vForum sessions, 20+ on demand 2020 Intellus and BHBIA sessions and full access to all member resources for the rest of the year for under $300! (regular price $390)
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Rethinking Message Development & Testing for Pharmaceutical Products in 2020 & Beyond with Dr. Richard Vanderveer, Chief Innovation Officer & Audrey Wu, Vice President, ThinkGen
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The COVID-19 pandemic has significantly accelerated the shift from personal selling to digital promotion, paralleling the rapid growth of Telemedicine and recent years have seen an increased application of the Behavioral Sciences to message development.
This session will explore the need for the pharmaceutical industry to fundamentally reconsider the processes it uses for the development and testing of promotional messages for physicians.
Participants will leave this webinar with a firm understanding of a six step Habit Development Model, and how to employ this framework to guide their development and evaluation of promotional messages.
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Consumer health specialist, Jennifer Stewart, joins Research Partnership
Jennifer is a seasoned market research professional with extensive experience in both custom research and marketing consultation. She has 20+ years’ experience on the supplier side with a primary focus on Consumer Healthcare and CPG, read more
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Members (and their HR counterparts) post jobs for free on our job board, click here for details.
Current posting: Analyst & Senior Analyst, Medical Marketing Economics, LLC
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Join us at the vForum!
Our Fall vForum is being developed by a dedicated team of your industry peers and thought leaders to address your top-of-mind issues.
This 4-day, 8-part series will explore:
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SEPT 24
Intellus Insight Trends – A Closer Look
AI - How, When and How to Know
OCT 8
Innovation Success Stories - 4 Quick Case Studies
Telehealth & Digital Engagement - Patient & HCP Perspective
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NOV 5
Diversity, Inclusion & Equity
Tools & Tricks for Working Virtually
NOV 19
Policy Changes Impacting HCMR
Market Trend Updates
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We thank these sponsors for supporting education and collaboration for our community! |
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New sessions added from the Summit Virtual Event:
- The NetworkSage – Networks that Support the Patient Journey and Outcomes, Glenna M. Crooks, PhD, The NetworkSage, Author & Alan Golombek, Complete Renal Care, Inc.
- Using Implicit Associations & Other Research Enhancing Approaches to Make Better Decisions, Dani Heywood, Branding Science & Jayashree Subramanian, Leo Pharma
- Evaluating a New Treatment Opportunity Through Linguistic and Emotional Analysis, Beth Baldys, inVibe Labs & Tiffany Shovlin, Taiho Oncology
- Integrating Real-World Data into the Primary Research Process: A use-case with an international flavor, Simon Fitall, Galileo Analytics
- Emotionally Connecting with Your Consumers and Prospects During and After the New Normal, Richard Frazita & Renu Dalal, Phoenix Marketing International
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August 12 Webinar - Available On Demand
Tom Donnelly (Branding Science) and Dave Norton (Stone Mantel) discuss key findings from the Digital Healthcare Collaborative, a partnership involving non-competing industry leading companies from pharmaceutical manufacturers, solutions providers, medical systems and health insurance companies.
The research answers three key questions:
- How is technology currently playing a role in peoples’ healthcare, what are their needs when it comes to healthcare, and do they feel comfortable sharing the data required to fulfill their needs?
- How can we use technology to improve the patient journey experience?
- When it comes to individualizing and predicting healthcare, which aspects are most important to patients?
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Intellus Worldwide partners with BHBIA to provide both our memberships access to webinars. BHBIA webinars are accessible through the Virtual Learning Center.
Latest webinars:
- July 2 - Creating Truly Patient-centric Materials
- June 12 - Stay up to date: Stay on top – Ethics & Compliance Update
- April 30 - Innovating pharmaceutical market research through an academic lens
- Mar 20 - Digital Opinion Leaders are the New Key Opinion Leaders
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2020 Webinar Content Needed
Webinar sponsorships are available for $1,000, marketed to our 6K+ network. 45 minute webinars take place throughout the year, typically 1 per month on Wednesdays at 11am ET so members around the globe can participate live. Webinar recordings are available on demand through our Virtual Learning Center for two years.
Each webinar’s content is peer-reviewed to evaluate actionabilty for our audience and must be presented in an educational, non-promotional perspective. Contact Heidi Boyle if interested. |
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Industry-recognized professional growth gives you a competitive advantage!
Demonstrate mastery of skills and knowledge through the Intellus Worldwide Certified Practitioner (IWCP) Program. Requirements accomplished via passing quiz scores for Intellus sessions and webinars and completion of MRII/UGA Principles of Market Research and Principles Express training courses. |
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Your membership enables Intellus Worldwide produce educational offerings and supports advocacy of your industry, click here to become a member. |
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The important work of our members improves the lives of patients by initiating positive change within our organizations, the association and the industry at large. Let's celebrate these achievements.
Who do you know that is inspiring positive change? Recognize those who improve the lives of patients, our organizations, the association and the industry. Submit your nomination here .
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EphMRA & Intellus Worldwide's Classification Committee prepares the annual guidelines for the ATC Drug Classification System and manages new entries, changes and improvements in consultation with pharmaceutical manufacturers. Most (if not all) drug-level, secondary databases follow this system. A meeting is held each year to preserve harmonization (where possible) between the World Health Organization and the EphMRA/Intellus system. Intellus maintains a permanent seat on the committee to ensure US manufacturers are represented in decisions. View the 2020 ATC Guidelines
Latest update:
- In June, annual voting for changes to the classification for 2021. Details on changes.
- September meeting will review progress on new investigations that may result in change proposals for 2021 voting.
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View our Health Literacy Resources to discover tools and understanding required to address the growing needs of patients with a variety of health literacy levels, and how to equip patients to better understand their treatments, control their own health decisions and improve outcomes.
Watch On Demand: Health Literacy Guidance for HCP Communication with Patients
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Golf, bowling, baseball, happy hour - we miss you! We can't wait to be able to get together again! If you want to get involved with the PMR Charities Committee and plan an event in your area for 2021, please email Heidi Boyle. |
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2021 Event Updates & Budget Planning Resources Coming Soon |
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Intellus Worldwide is the leading organization for healthcare insights and analytics, including global manufacturers and service providers within pharmaceuticals, biotech, medical device and diagnostics. |
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Formed in 2018 when two renowned industry associations joined forces, PBIRG (Pharmaceutical Business Intelligence & Research Group) and PMRG (Pharmaceutical Marketing Research Group) bring 50+ years of experience empowering our community through advocacy and professional development. |
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