Registration Open for
2021 AMCA Idea Exchange
An AMCA Virtual Event to be held April 13, 9 AM to 1 PM CDT
The world is experiencing a period of unimaginable change—and the need has never been greater for IDEAS on how to meet the challenges this change is creating. The 2021 AMCA Idea Exchange will focus on sharing some of these ideas.

The COVID-19 pandemic has changed how we, as companies and leaders, manage our operations and staff on a day-to-day basis. How do we maintain the performance and quality our customers—and our colleagues—expect in a ‘virtual’ or ‘hybrid’ world?

The AMCA Idea Exchange is an AMCA virtual event that will address these topics from operations, sales, legal, and business/corporate culture perspectives with professionals who will share insights, impressions, and IDEAS.


Come experience the Strength of I.

For $100 USD, this exciting virtual event features two general sessions with special breakouts for Sales & Marketing and HR & Manufacturing special interest groups. A special $50 USD reduced rate is also available for those who only want to attend the closing ITR Economic General Session.
Opening General Session
Keri De Bruin, Apex Coaching and Consulting, LLC

Ideas for Managing your Workforce in Challenging Times

How do you maintain your business’s culture and esprit de corps when you are working in a hybrid environment? Is half of your workforce working from home and the other half on the plant floor? How do you manage collaboration when your teams don’t actually see each other except as one of the multiple postage stamps on the screen? Keri De Bruin is an HR and Coaching Consultant who will provide ideas and strategies for handling this topic in the opening general session.
Sales and Marketing Breakout

Sue Hershkowitz-Coore, Speaker Sue

How to be a Dynamic and Successful Virtual Seller!

How does your sales force demonstrate value, quality, and performance on a virtual sales call? With preparation and personality. The AMCA Idea Exchange will feature Sue Hershkowitz-Coore, a passionate speaker who has mastered the virtual environment to deliver proven strategies and tactics for delivering highly effective and dynamic sales presentations—regardless of the medium.
Human Resources and Manufacturing Breakout

Beth Ann Fell, e360 Solutions

Roundtable discussion with Human Resource consultant

Managing your workforce and business operations in this interesting time is a challenge. The pandemic has created an array of issues facing human-resources and manufacturing professionals. Join HR consultant Beth Ann Fell and other attendees from AMCA member companies for a roundtable discussion and benefit from their collective knowledge and insights.
ITR Economic General Session
Alex Chausovsky, ITR Economist

Moving Forward

2020 was quite a year. We will explore all the changes that have occurred in the economy and what they mean to your future. The pandemic, government responses, burgeoning opportunities, and lagging sectors will be examined.

  • Assess the macroeconomic environment and the outlook for 2021 and into 2022.
  • Look at a system of key leading indicators that are proven to signal cyclical turns in the economy and key AMCA market sectors.
  • Present clear, actionable Management Objectives™ that are right for the coming years as we adapt to the ‘new normal.'
Come experience the Strength of I.

REGISTER NOW! Only $100 USD for this outstanding virtual event!