3Q20 Institutional Fitness
Industry E-News
Power Wellness is the nation's largest fitness management company serving healthcare, university, foundation and municipal clients. Our four strategic service lines include management, consulting, medical integration and asset monetization. Since our inception in 1996, we have helped develop and manage over 50 successful institutional fitness and wellness centers throughout the U.S. As an industry leader, we are pleased to share a curated selection of general industry news.
REOPENINGS
Power Wellness Safely Reopens 80% of Managed Centers
powerwellness.com, 8/25/20

Twenty-one of 30+ Power Wellness managed centers nationwide have reopened, helping Power Wellness re-employ over 1,200 team members. Since reopening Power Wellness has safely served over 300,000 member visits with NO positive COVID test claims derived from center activity.
National Study Confirms It's Safe to Work Out at the Gym: No Evidence of COVID-19 Spread in Gyms
IHRSA, via PRNewswire, 9/2/20
After analyzing millions of member check-in data across 2,873 gyms, sports clubs and boutique fitness centers over the course of three months, The International Health, Racquet & Sportsclub Association (IHRSA) and MXM, a technology and knowledge transfer company specializing in member tracking within the fitness industry, conclusively found that fitness facilities are safe and are not contributing to the spread of COVID-19.
New York Gym Owners Push for Reopening
whec.com, 8/7/20
Hundreds of Rochester-area fitness centers are renewing a push to reopen, but Gov. Andrew Cuomo isn’t having it, saying again today that gyms are high-risk sources of infection.
New Guidelines on Gyms, Fitness Centers in Washington Has Owners and Members Frustrated
king5.com, 8/8/20
McHaney noted despite positive conversations with the governor’s office, the process felt rushed. He said they are working on drafting a letter that uses data to support their assertion that the guidelines are too restrictive.
NEW DEVELOPMENT
Power Wellness to Manage the Centre at Rolla
phelpscountyfocus.com, 7/21/20

Rolla, Missouri City Administrator John Butz said earlier this year the city and its advisory committee began exploring the idea of partnering with a private company to manage The Centre through a contract agreement. That effort identified an Illinois-based company called Power Wellness as the best option to manage Rolla’s recreational facility. 
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Northbrook Park District Breaks Ground on New Activity Center
nbparks.org, 7/15/20
Setting sights on a future of active play, health and fitness for the community, Northbrook Park District officials held a groundbreaking ceremony Wednesday, July 10 for the new Activity Center at Techny Prairie Park and Fields. The 44,200 sq. ft. Activity Center will offer multigenerational opportunities for the community to relax and play.
Wellness Center Project Open for Bids
clreporter.com, 7/22/20
Members of the Clear Lake School Board and City Council reviewed plans at their respective meetings for the $11.5 million Wellness Center which they are partnering to build. The Board of Education unanimously approved release of the 81,000 square foot Wellness Center project for public bid. 
Hermiston's Parks Plan Calls for Indoor Recreation Centre
eastoregoian.com, 7/15/20
The draft plan suggests and prioritizes 22 projects, including a 67,000-square-foot “health and wellness” center that would include an indoor pool. McArthur said that was the highest priority expressed in feedback from residents. The preferred location for the facility would be on the old fairgrounds behind Hermiston High School. (Staff photo by Ben Lonergan, file)
Kennesaw Preparing To Move Ahead With New Recreation Center
cobbcountycourier.com, 6/30/20
The recreation center will be in Adams Park, a 33-acre area with lighted baseball, tennis and softball fields, batting cages and a playground. Phase 1 will be approximately 21,500 square feet and contain two multi-purpose gyms, a fitness area and offices.
City of Clarksville Breaks Land for New Recreation Center
Clarksville Leaf-Chronicle, 6/17/20
Clarksville Parks and Recreation announced this week it is seeking a "suitable parcel" of at least 10 acres for a proposed new regional recreation center. The city currently has three rec centers;.he proposed regional rec center would be larger in scope than all three of the existing rec centers in Clarksville (Photo: Henry Taylor - The Leaf-Chronicle)
Opening Soon: New Rec Center Nearing Completion
www.enewscourier.com, 7/7/20
The new Athens Recreational Center will soon be open to the public. Once complete, the building will boast three full-length basketball courts, exercise areas with equipment, an indoor walking track, two racquetball courts, a conference room, meeting rooms, a day care and office space for different departments related to City of Athens parks and recreation. (Photo: NewsCourier, J.R. Tidwell)
Flagg-Rochelle Community Park District Recreation Center Nearing Completion
rochellenewsleader.com, 9/17/20
Construction crews remain hard at work on the $14 million Flagg-Rochelle Community Park District recreation center at the south end of the Helms Athletic Complex. We have about six weeks to go before we hit our substantial completion date at the end of August. (Photo: Russell Hodges)
Reedbird Park Redevelopment and Middle Branch Fitness and Wellness Center to Break Ground This Summer
southbmore.com, 8/16/20
A $23,134,000 Baltimore City Recreation and Parks (BCRP) project to redevelop Reedbird Park in Cherry Hill is set to break ground this summer. The park, which was once a trash incinerator and landfill, will be the site of a 40,000 sq. ft. Middle Branch Fitness and Wellness Center and four new multi-purpose fields. (Renderings: BCRP, GWWO Architects)

COVID-19 IMPACT
Fitness Clubs Facing $10B Revenue Hit As Members Flee
ocregister.com, 6/1/20
Fitness clubs rocked by COVID-19 closures face a swell of bankruptcies with more than $10 billion of revenue wiped out as clients ditch memberships, according to investment bank Harrison Co. In a Harrison survey of 1,000 fitness club users, more than a third said they have canceled or plan to terminate existing memberships...a large number are “probably not going to make it through this.”
24-Hour Fitness Uses Phone Calls To Cut Staff Across the U.S.
wsj.com, 6/10/20
Gym chain 24 Hour Fitness Worldwide Inc. laid off an undisclosed number of employees in multiple states via a series of phone calls Wednesday, as the company struggles to address the financial impact of closures during the coronavirus pandemic.
Lino Lakes Announces It Will Not Reopen Fitness Center
presspubs.com, 7/28/20
Members of the Lino Lakes YMCA received an email July 23 announcing that the Lino Lakes YMCA will not reopen its fitness and well–being center. Other YMCA locations in the Twin Cities area have been slowly reopening with social distance and extra sanitation measures in place, but it appears Lino Lakes will be going in a different direction.
Fitness Centers Stretch Their Business Models - Build New Strengths Amid COVID-19 Pandemic
pymts.com, 5/18/20
Fitness centers are feeling the pain from sudden revenue drops as on-site operations cease, but they may be able to build new business strengths with creative approaches and support of payment partners.
Bismarck Mandan Chamber EDC Votes to Oppose Proposed Rec Center
bismarcktribune.com, 5/5/20
The Bismarck Mandan Chamber EDC has voted to oppose the Bismarck Parks and Recreation District's proposed $114.5M recreation center and the half-cent sales tax increase that would pay for most of it. Ultimately the Board felt the timing wasn't right due to the still unknown financial impact of the coronavirus.
As Cooper Keeps Gyms Closed, Some Data Show Opening Fitness Centers May Not Be So Risky
carolinacoastonline.com, 8/19/20
A group of North Carolina gym owners say Gov. Roy Cooper’s continued shutdown is wrongfully painting gyms as dangerous carriers of the coronavirus. Data from other states — and countries — show gyms may be a low-risk carrier for COVID-19 if they adhere to strict cleaning and social distancing measures. North Carolina now is one of only two states without open gyms and fitness centers. (Photo: drazen_zigic)
Offering Medical Services At Your Health Club Could Save Your Business During The COVID-19 Pandemic
clubindustry.com, 8/3/20
If you had medical services in your gym, you would have remained open throughout the pandemic and would have remained profitable like we have. I’m not talking about renting out space to a chiropractor or physical therapist. I am talking about becoming partners with a nurse practitioner, chiropractor and/or physical therapist so that you share in the proceeds of the medical practice. (Photo: Gupta Enterprises)
FUTURE STATE
Two Health Club Designers Share the Effects of Covid-19 on Fitness Facility Design
clubindustry.com, 7/28/20
In the age of COVID-19, the design of your fitness facility will change. Some of those changes may be temporary, some will be long-term. Two designers in the fitness space, Rudy Fabiano, founder and owner of Fabiano Designs, and Bruce Carter, president of Optimal Design Systems International, share design changes that are necessary today and possibly into the future. 
(Photo courtesy of Fabiano Design)
COVID-19 Has Changed How People Exercise, But That Doesn't Mean Gyms Are Going Away
fortune.com, 7/12/20
A national kettlebell shortage and social media calls to #plankthecurve may have highlighted the importance of at-home fitness during COVID-19 social distancing, but as gyms open up, people are returning in droves to sweat with their peers. Gyms have reopened in more than half of states across the country as stay-at-home orders begin to lift, most under some form of reduced occupancy or other social distancing restrictions.
Fitness App Installs Up 67% Since COVID-19
www.appdevelopermagazine.com, 8/20/20
New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to health and fitness apps even more, upending the traditional fading of new years’ resolutions.
What Will Gyms Look Like After Coronovirus?
chicagotribune.com, 6/1/20
A variety of changes will take place at gyms as state restrictions are slowly being relaxed. Changes will include social distancing restrictions, equipment relocation and smaller (or no) group fitness classes.
Health Fitness and Vitality Group Announce Partnership
www.healthfitness.com, 5/4/20
HealthFitness has begun offering Vitality’s behavior change platform to its clients, allowing Vitality the opportunity to reach more than 1 million additional participants. Additionally, Vitality will offer HealthFitness’ on-site and people-based services to its employer and agency clients.
For more information, please contact Power Wellness Business Development:
Paul Prather
Vice President of Client Development

630.528.8585
Josh Carlson
Vice President of Center Development

630.785.5106
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