By offering additional services or products, some saw an increase in business — and loyalty. Following are some tips on how to get creative during a challenging time:
Be social and current: Use your social media presence and website to connect with customers and potential collaborators and let followers know what you're doing and what you have available in real time.
Collaborate: Competitors can also be collaborators, allowing your business to produce more for clients and keep employees working.
Keep it going: You don't have to go back to doing what you did before the pandemic. Keep doing what worked. You could attract new clientele and find the chance to offer products or services that could set you apart.
Diversify: Adding to your offerings could mean hiring more staff. It also could signal the addition of a new division of your company.
Plan: In order to permanently implement new offerings, invest in hiring more staff, new machinery and making other moves to properly handle your boost in business — for the short and long term.
