WEBINAR
NextGen California: Growing Purpose-Driven Brands
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You probably purchase items from companies you believe in. Many consumers prefer to shop at businesses that uphold the same values and ethos as they do. Purpose-driven disruptors face many obstacles to become globally iconic brands and differentiate themselves from competitors.
Collaborating with a capital partner may help raise the business to the next level. Explore a case study in transformation with Neda Daneshzadeh, consumer growth investor and Founder of Prelude Growth Partners, and April Siler, strategic marketing executive and the CEO of 8Greens.
Produced by the 100WF Northern California NextGen Committee.
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The program will begin promptly. |
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PARTICIPANTS
Neda Daneshzadeh
Prelude Growth Partners
April Siler
8Greens
Hannah Busick
Moderator
SunTrust Private Wealth
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The webinar access link will be emailed to you separately closer to the date of the event.
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Throughout the year, and especially in March, 100WF proudly joins the global community in honouring women’s achievements toward greater equity and celebrating International Women’s Day 2021. You are encouraged to share #ChoosetoChallenge and #IWD2021 in your relevant social media posts.
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Neda Daneshzadeh
Founder and Partner, Prelude Growth Partners
Neda Daneshzadeh is a leading consumer growth investor with real-world operating experience. Prior to founding Prelude Growth Partners, Neda was a Partner and a member of the Investment Committee at L Catterton, a global private equity firm, where she worked for 12 years. Her growth investing experience spans the Consumer landscape. Prior to that, she was an executive at Bed, Bath & Beyond. Neda began her career at McKinsey & Company and Morgan Stanley. Neda received a Masters in Economics from Cambridge University, England and she earned her MBA from Harvard Business School.
April Siler
CEO, 8Greens
April Siler is a globally experienced brand builder specializing in driving health and wellness innovation. Prior to joining 8Greens, April was the Senior Vice President of Marketing and Global Development for Califia Farms. During Califia’s most intensive 3-year growth period April spearheaded all USA marketing in addition to executing all operational aspects of the brand’s internationalization. April previously led marketing and sales at The Chia Co. From the brand’s creative inception through to development of a world first innovation - Chia Pod, where April partnered with world champion surfer Kelly Slater for brand communications. April also led marketing initiatives for Australia’s largest food and beverage packaging manufacturer, Visy, a $6.7bn privately held company. At Visy, she developed packaging innovation for the top ten accounts - including Coca-Cola, PepsiCo, Fosters, Diageo - and developed the company’s consumer insights platform. April has a Bachelor of Commerce, majoring in Marketing and Economics, from Monash University in Melbourne. April played professional basketball in Australia and Europe, rowed for Melbourne University Boat Club and has a passion for nutritious foods.
Hannah Busick
Investment Manager, SunTrust Private Wealth
Hannah Busick is the West-Coast Investment Manager for SunTrust Private Wealth Management.In this role, Hannah offers clients a decade of experience in personalized portfolio management and client service. Her team has been recognized by Forbes as one of the nation’s top teams. Prior to joining SunTrust, Hannah was a Financial Consultant at Wells Fargo Advisors in the Private Bank division in Beverly Hills. Hannah graduated from Azusa Pacific University with a Bachelor of Science in Finance and is a Chartered Financial Analyst® (CFA®) charterholder.
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100WF's 20th Anniversary
Throughout 2021, 100 Women in Finance will celebrate its twentieth year of operations with special events and recognition of the member volunteers who have built 100WF into today’s leading organization dedicated to the advancement of women in the global finance industry. Since its founding in 2001, 100WF’s pillars of Education, Peer Engagement and Impact have established a foundation of purpose, achievement and confidence that will guide the organization's future growth and focus on attaining its 30x40 Vision in the next twenty years.
100 Women in Finance
100 Women in Finance's near 20,000 registered members strengthen the global finance industry by empowering women to achieve their professional potential at each career stage. Its members inspire, equip and advocate for a new generation of industry leadership, in which women and men serve as investment professionals and executives, equal in achievement and impact. Through Education, Peer Engagement and Impact, the organization furthers the progress of women who have chosen finance as a career, and enables their positive influence over pre-career young women.
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