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The Toy Insider’s Sweet Suite @ Home Event Is Today!
The BIGGEST toy party of the year is happening now as the Toy Insider unites press and influencers with dozens of top toy and game companies in an immersive 360-degree virtual platform. Follow the hashtag #sweetsuiteathome on social media to follow the fun in real-time! Learn more about the event here...
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Playmates Toys to Live Long and Prosper with Star Trek License
The toy company has inked a deal with ViacomCBS for the licensing rights to create action figures, vehicles and ships, role-play items, and other toy categories for the Star Trek universe. The new toy line will be available next year following the premiere of Star Trek: Prodigy, a series geared toward a younger audience. Read more…
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Basic Fun’s Tiny TV Classics Are a Boxy Blast from the Past, in Collectible Form
The days of the CRT TV are lost upon the younger generations, but they’re making their way back into kids’ and adults’ collectible cases through Tiny TVs from Basic Fun! The 1.5-by-3 inch, Tiny TVs are real-working sets that feature famous scenes and quotes from iconic shows and movies. Read more…
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Moonbug Entertainment Names WowWee as Master Toy Licensee for ARPO Robot Babysitter
The Amazon Kids+ series ARPO Robot Babysitter doesn’t even premiere until this fall, but its cast of characters is already headed for the toy department. WowWee inked a deal with Moonbug Entertainment to serve as the master toy licensee for the series. Under the new deal, ARPO Robot Babysitter feature plush toys will be available at Amazon for families in the U.S. in time for the holiday season. Read more…
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MGA Entertainment’s L.O.L. Surprise! Joins VeVe’s NFT Platform
MGA Entertainment and VeVe revealed plans for a series of collectible NFTs inspired by the L.O.L. Surprise! brand. New Zealand-based VeVe mints digital collectibles on the blockchain, which allows for “an immutable record of authentication.” The L.O.L. Surprise! dolls will be rendered as 3D models that users can animate and enhance with interactive features. Read more…
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LeapFrog to Debut New Educational Toy Lineup This Fall
Back-to-school season is right around the corner and LeapFrog is ready for action with a new line-up of educational toys for all ages. Launching this fall, the new learning toys will introduce curriculum-based content and foundational skills to kids at an early age to help prepare them for school while engaging their imaginations. Read more…
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Moose Toys Introduces Little Live Pets Scruff-a-Luvs Cutie Cuts
The latest evolution of Scruff-a-Luvs brings a true grooming experience to the line of interactive plush toys inspired by rescue pups. Kids take their Cutie Cuts from “matted and messy to fluffy and fabulous” by using a new pretend clippers accessory that doesn’t actually cut but feels real. Read more…
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Container Ports Continue Double-Digit Growth Amid Supply Chain Disruptions, NRF Says
The global supply chain disruptions are showing no signs of slowing down, and that’s leading to continued growth at U.S ports. According to the latest edition of the Global Port Tracker report released by the National Retail Federation (NRF) and Hackett Associates, retail imports at the largest container ports in the U.S. are continuing to show double-digit growth over last year. Read more…
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ZURU Debuts Trio of Rainbocorns Series
The toymaker behind 5 Surprise and Bunch O Balloons introduced Rainbocorns Fairycorn Surprise, Rainbocorns Puppycorn Surprise, and Rainbocorns Jelly Shake Surprise. The reveal took place at the Toy Insider’s Sweet Suite @ Home Event. Read more…
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Mattel Reveals First Look at Barbie: Big City Big Dreams
A new Barbie adventure is coming to Netflix this fall. Barbie: Big City, Big Dreams is the latest expansion into the Barbie universe, and it’s set in the heart of New York City. The new tale follows the story of two girls named Barbie Roberts from opposite coasts. A companion toy line is on the way. Read more...
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Run-DMC “Walk This Way” into the Fisher-Price Little People Lineup
The Fisher-Price Little People Run-DMC collector set launched this week as an Amazon exclusive. The special-edition set features a trio of chunky figurines for ages 1 and up inspired by the mid-80s looks of Joseph “Run” Simmons, Jason “Jam Master Jay” Mizell, and Darryl “D.M.C.” McDaniels with the “Kings from Queens” rockin’ their famous hats, gold chains, and Adidas kicks. Read more…
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Funko Games Turns Dr. Seuss Favorites into a Playable Experience with 2 Preschool Games
Everyone knows the magic of Dr. Seuss, and Funko Games is making the whimsical stories even more fun with two new games available next month. Stack with the Cat and Happy Birthday to You are easy to learn and quick to play, featuring iconic characters like Cat in the Hat and the Birthday Bird. Read more...
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Exploring Electronic Toys with Learning Resources' Michael Blaustein on the 'Power Kid Podcast'
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Learning Resources‘ Senior Product Manager Michael Blaustein to the show. Listen here...
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Mighty Mojo Toys Inks Deal with The Wiggles for Plush, Puzzles, and More
Under the new agreement brokered by Playology International, Mighty Mojo will produce a new line of Wiggles plush, puzzles, party kits, and accessories for the North American market. The news comes as The Wiggles celebrates 30 years of providing educational, music-based entertainment to kids around the world. Read more…
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HUGE! Play Preps GameBud Talking Tom for Fall
Ahead of Toy Fair New York last year, industry vets Kevin Mowrer, Adrian Roche, and Dave Ciganko launched HUGE! Play alongside a licensing deal to produce new toys based on the Epic Story Media slate. Now, HUGE! Play is getting ready to unleash the first interactive toy inspired by the hit Talking Tom brand. Read more…
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McFarlane Toys Goes Retro with Batman '66 Line at Target
Bang! Pow! Blam! That was the sound of McFarlane Toys‘ newest collectibles landing on shelves at Target. This week, the company officially launched its Batman Classic TV Series Collection, which includes a variety of figures inspired by the live-action TV series from the ’60s. Read more...
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Flashback: Newly Discovered Video Goes Inside Hasbro’s 1987 French Toy Fair Presentation
The video from the 1987 French Toy Fair features demos of then-new products from Hasbro’s G.I. Joe, My Little Pony, Jem and the Holograms, Transformers, and other brands, including some deep cuts, such as Battle Beasts, Ninja Warriors, Moon Dreamers, and Bingo Bear. The video closes with a few words from late Hasbro Chairman and CEO Stephen D. Hassenfeld. Read more…
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Kim Boyd to Lead Hasbro’s Newly Formed Global Brands and Consumer Innovation Team
The leader of Hasbro‘s newly created Global Consumer Innovation Organization unit has been hired within. Effective immediately, Kim Boyd has been promoted to head of global brands and consumer innovation at Hasbro. In her new role, Boyd will be responsible for driving the company’s brands globally with consumer-led innovation. Read more…
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